NORTHERN BREW

ノーザンブリュー
Vendor
株式会社NULL
A brewery originating from Abira Town, Hokkaido. Using Hokkaido agricultural products, this brand delivers an exciting new drink experience that reaches even those outside the beer.
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T6430001089018

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About the brand

A brewery originating from Abira Town, Hokkaido. Using Hokkaido agricultural products, this brand delivers an exciting new drink experience that reaches even those outside the beer.
1
In Abira Town, Hokkaido, they continue to brew carefully crafted craft beers centered around the unfiltered beer "HAZY IPA," characterized by the aroma of hops and juicy taste
2
We propose beers that delight all five senses, valuing unconventional free ideas and the combination of ingredients born from Hokkaido's rich land
3
The moment you take a sip, everyone says, "Delicious!" "Fun!" We deliver a friendly, special drink that will bring a genuine smile to your face

More about the Brand Owner

NORTHERN BREW

NORTHERN BREW

This brewery is based in Abira Town, Yufutsu District, Hokkaido. What we want to deliver is not the beer itself. We aim to deliver the charm of Hokkaido's agriculture, nature, people, and communities as a new beverage experience. Actively utilizing agricultural products from Hokkaido, they develop products with a free-spirited approach that breaks away from the constraints of craft beer. What we want to reach is not just craft beer fans, but people who are "outside the beer." We are challenging ourselves to create exciting drinks that even those who don't usually drink beer or are unfamiliar with craft beer can enjoy. Beer is not the goal, but the gateway to delivering the charm of Hokkaido. We aim to share the potential of agriculture and local communities more enjoyably and more accessibly.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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NORTHERN BREW is a brewery born in Abira Town, Hokkaido.
 
What we really want to deliver is not the beer itself.
 
Hokkaido has a rich agricultural heritage. There is beautiful nature. There are people who take on challenges. However, I feel that its appeal and value have not yet been fully conveyed.
 
 
We want to deliver that value to even more people. The entry point I chose was beer.
 
Beer can connect people. It is a chance to get to know the local community. It can create new experiences. That's why we don't just make craft beer—we're taking on the challenge of creating drinks that convey the appeal of Hokkaido's agriculture and region.
 
We actively utilize agricultural products from Hokkaido and develop products with free thinking that breaks free from existing frameworks. What we want to deliver is not just craft beer fans. This is a new experience that even those who don't usually drink beer or are unfamiliar with craft beer can enjoy.
 
It's not that it's impossible because it's a rural area, but because it's possible because it's a rural area.
 
From Abira Town, we continue to challenge new local possibilities by delivering drink experiences that make agriculture and local appeal feel more accessible.
 
 

What are we doing?

NORTHERN BREW develops products with free ideas that break free from the boundaries of craft beer by utilizing Hokkaido-grown crops and local resources.
Our goal is not just for beer lovers. It's an exciting experience that even those who don't usually drink beer or are unfamiliar with craft beer can enjoy.
 
They continue to take on challenges without being confined to genres, offering not only classic craft beers but also products that utilize fruits and agricultural products, non-alcoholic products, and new fermented beverages.
What we value most in product development is the perspective of "a new experience," "a value unique to Hokkaido," and "whether it can delight someone."
 
Additionally, connections with producers and local communities are among our most important values.
By collaborating with farmers and local communities, we aim to be a brand that conveys not only the ingredients but also the people and the charm of the people and land behind them.
 
 
The goal is not to sell beer.
Delivering the potential of Hokkaido's agriculture and regions into experiences that make you want to pick them up.
That is our challenge.
 
 

Commitment to the product

Every NORTHERN BREW product is a carefully crafted bowl that pursues "deliciousness" and "fun." Among them, the main products are the unfiltered HAZY IPA "TAP1" and "TAP2," as well as the fruity "Mango Smoothie."
 
[TAP1]
HAZY IPA is characterized by its juicy hop aroma and smooth mouthfeel. It combines the cloudiness unique to unfiltered ingredients with a rich flavor while being easy to drink. The can size is 250ml, making it easy to enjoy during a short time. Customers have praised it as "easy to drink even for craft beer beginners" and "the aroma is vibrant and addictive."
 
 
[TAP2]
HAZY IPA offers a stronger sense of hop character than TAP1. It offers a well-balanced fruity aroma and moderate bitterness, making it a flavor that will satisfy craft beer enthusiasts. It's also recommended for suggesting tasting options.
 
[MANGO Smoothie]
A smoothie-style beer made with plenty of mango. It is characterized by its rich fruitiness and tropical aroma, and is well received for being "easy to drink, even for those who aren't fond of beer." Because it can be enjoyed like a dessert, it is popular among women and younger generations.
 
Each product proposes a new drink experience that breaks away from the boundaries of craft beer, while leveraging Hokkaido's ingredients and regional appeal.

Who are supporting us?

It's not just craft beer fans who pick up NORTHERN BREW products.
 
Our products are supported by people who "love new things," "are interested in local communities and agriculture," and "want to enjoy experiences that are unique to Hokkaido." Many of them have never been fond of beer or have never tried craft beer before.
 
Especially popular are products that offer fruity aromas and fruitiness, as well as series focused on ease of drinking. Customers have commented, "This has become the gateway to craft beer," "My image of beer has changed," and "I almost wanted to recommend it to someone."
 
Moreover, it is not uncommon for people to empathize not only with the products but also with the stories of Hokkaido's agriculture, regions, and producers. We are supported by many customers not only as a brand that sells beer but also as a brand that delivers the charm of people and local communities.
 
 
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