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Skin〇: HADAMARU

Skin〇: HADAMARU

ハダマル
Vendor
株式会社アイ・ドット・クオリティ
The origin of skin ◯ (Hadamaru) is only the ingredients that are "maru" for the skin. It is a hypoallergenic and highly moisturizing skincare series that pursues only what is really necessary for the skin.
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T6120001178339

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About the brand

The origin of skin ◯ (Hadamaru) is only the ingredients that are "maru" for the skin. It is a hypoallergenic and highly moisturizing skincare series that pursues only what is really necessary for the skin.
1
I want to create cosmetics that are free of lies based on dermatology. From such a thought, "Skin〇" was born. We carefully select the ingredients that are necessary for the skin and do not use unnecessary ingredients that may cause irritation.
2
The reason why I developed the Skin ◯ series was because I wanted to create cosmetics that I could proudly say to my relatives and friends, "I want you to use this product."
3
We thought about what better cosmetics would look like, stuck to the evidence, and arrived at the idea of maintaining the skin's original role of "barrier function" in a healthy manner.

More about the Brand Owner

伊藤 貴祥

Ito Takayoshi

I want to create a skincare brand that people who suffer from sensitive or troubled skin can reach at the end. There are so many moisturizing cosmetics on the streets, so why do skin problems such as dryness continue to occur? In the course of research and development to answer such questions, we thought about "what makes better cosmetics?" from the customer's point of view, and we focused on evidence to arrive at the idea of maintaining the "barrier function" that is the original role of the skin. When choosing skin care cosmetics for daily use, it is important to be able to continue using them with peace of mind and to improve each skin problem. Use only moisturizing ingredients that are good for the skin, moisturizing ingredients that the skin naturally has, and do not use unnecessary beauty ingredients that may cause irritation. In addition, we disclose all carryover ingredients that are not required to be labeled and the purpose of the formulation, so that those who suffer from skin problems can choose with confidence.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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When I worked for a cosmetics manufacturer, I learned about the current situation of people suffering from various skin problems.
　
At that time, when I had a child, I was concerned about infantile eczema and dry skin, and when I consulted with the person in charge of research and development about which of our products should be used for infants and toddlers, I was told that it was better not to use our current products for infants, and I was introduced to other companies' products.
　
We were surprised that some people could not use the products we were making, and we were shocked and questioned, and when we investigated the reasons, we realized that there was a gap between the thinking of the R&department and the management.
　
In order to "create cosmetics that are truly necessary for the skin," the R&department focused on improving existing products and creating new products on a daily basis, but it was difficult to approve the formulation of better raw materials because the cost would increase, and we were instructed to reduce the quality of the raw materials.
　
I decided to become independent at the age of 34 because I had doubts about the management's focus on "profit-oriented" rather than "customer-oriented," and I felt the limitations of being an organizational person, and I wanted to do a job that I could proudly say to my children in the future.
　
　

What are we doing?

We always put ourselves in the customer's shoes and strive to ensure that people with sensitive and troubled skin can use it with peace of mind.
　
Normally, the manufacturer would collect all the raw materials, containers, and packages to create the product, but we are trying to reduce costs by trading all the raw materials, containers, and packages individually and sending them to the manufacturer.
　
In addition, by developing products directly with manufacturers, we constantly incorporate the latest technology and manufacture carefully selected high-quality ingredients with careful formulations.
　
And by sticking to the "moisturizing ingredients" that humans naturally have, we pursue safety and security by maintaining the skin's natural "barrier function" in a healthy manner.

Commitment to the product

We believe that it is to continue to evolve one product.
　
Advances in dermatology, the development of raw materials, and innovations in manufacturing technology have made it possible to use things that were previously unusable or said to be not good, and we are constantly collecting information to improve our products.
　
For example, in the case of an all-in-one gel, hyaluronic acid and collagen are hydrolyzed to increase the penetration power, the type of ceramide with high water retention capacity is changed, and the composition is changed to a human-type ceramide with excellent moisturizing and penetrating power. Recently, it has been formulated to improve the barrier function of the skin by blending rice-derived lactic acid bacteria that produce the skin's moisturizing ingredients themselves and suppress the growth of bad bacteria.
　
Raw materials and technologies for cosmetics are evolving day by day. Of course, it is important to develop new products for "skin" by constantly keeping our antenna up and incorporating new ingredients and technologies, but we will continue to improve our existing products to grow our brand and develop products that are gentler on the skin and protect the skin's natural "barrier function".
　
We will continue to strive to create products that meet the needs of our customers, not products that satisfy us.

Who are supporting us?

・ Those who feel dry or sensitive skin
・ Those who have experienced irritation with cosmetics so far
・ Those who have delicate skin and are careful about choosing skin care
・ Those who are prone to skin problems due to dryness and seasonal changes
・ Because it is used every day, those who want to continue simple and reliable care
・ Those who prefer products that do not contain unnecessary things such as fragrance-free and colorant-free
・ Those who want to take care of their skin easily without spending time on skin care
・ Those who value gentleness that can be used with babies and elderly family members
・ Those who are looking for skin care that can be recommended to their families with peace of mind
・ Those who want to choose one that is not too expensive and has a good balance with the effect
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