We keep the following five things in mind in order to deliver the "right products" that are carefully crafted one by one to our customers.
1) Commitment to gentleness on the skin
・ Present as much scientific evidence as possible for the effects and efficacy on the skin
・Do not use any unnecessary synthetic additives.
2) Commitment to the materials used
・Use of high-quality natural materials or equivalent raw materials.
・ Be able to clearly explain why the material is blended and the meaning of the material blend in the product
・ Use materials that can be harvested locally in Hokkaido as effectively as possible.
3) Provision of services from the customer's point of view
・Listen to the voices of our customers and create products that are required
・To enhance services from the customer's point of view.
・Strive to provide appropriate information
4) Creating value that transcends generations
・To create value that is always needed without being swept away by trends
・To provide products that everyone can continue to use every day, regardless of age.
5) Consideration for the environment
・Use naturally derived raw materials that are 100% decomposed by microorganisms
・Minimize waste in the manufacturing process
・To use a portion of profits for environmental conservation activities such as forestry.