Creating original goods that resonate with a select few people with countryside designs. From Bisei Town in Okayama Prefecture, we bring you the joy of rural living.
Creating original goods that resonate with a select few people with countryside designs. From Bisei Town in Okayama Prefecture, we bring you the joy of rural living.
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When you react to light trucks, grass mowers, tractors, rice transplanters, and combines, you can't help but pick them up. Pinpoint design
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From T-shirts to tote bags, sacoches, pin badges, and more, a wide variety of items you'll want to incorporate into your everyday life.
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A wide range of sizes is available, not only for personal use but also for gifts for grandparents in the countryside, or for matching outfits with parents and children
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The reason we started the brand was when we started living in the countryside and thought, "Mowing grass is tough, and there's so much to do in the fields and fields..." Every day when I do farm work, there are always moments when I feel, "I wish I could lift my spirits even a little..." But sometimes it's hard to find something that really resonates with ready-made products, or you end up compromising on the design... That experience sparked our determination: "Let's create something interesting ourselves!" That's how it all began.
Our brand values the stance of "resonating with a select few." Because this is a pinpoint world, our goal is to actively incorporate customer feedback and ideas and grow the brand together. That's why we value opportunities for direct communication through face-to-face sales and social media.
What are we doing?
The concept is "Making rural life more enjoyable."
Farm work like grass cutting is inseparable from rural living. Whether it's hot or cold, you have to handle truly tough tasks. I wanted to turn that into enjoyment, even just a little, and help people spend their days lifting their spirits—that's how I started designing.
Because there are many products we want people to use as workwear, we are particular about the materials and strive to keep prices as affordable as possible.
See, turning the mower made it a bit more fun, didn't it?
Commitment to the product
For the T-shirts, we use fabric that is not sticky even when sweating and also has UV protection to make them easy to use as workwear. Additionally, long-sleeve T-shirts are also available as safety measures for actual grass cutting. We develop products from the perspective of the actual workers.
We offer a wide selection of cotton fabric T-shirts so you can wear them even when you're not working, and in addition to T-shirts, we also produce products like sacoches and tote bags that blend into everyday life. We aim for a design that will bring a smile to those who understand.
Who are supporting us?
The age range is broad, regardless of gender. Wearing this T-shirt, where did you buy it? I was often asked this, so I thought I'd give it to her next time... Many people make repeat purchases. Grandmas and grandparents want to dress their grandchildren, and conversely, they want to give them to grandparents in the countryside! There are also many young people who feel this way.
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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