About the brand
Based on the concept of "a story on the chest", we are developing one-point embroidered apparel with a story in a simple design
It is a small embroidery shop from Ikeda City and has its own promotion using SNS.
He actively engages in political and social issues and emphasizes LGBTQ+-friendly attitudes.
More about the Brand Owner
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
As the concept of "Stories in the Heart" indicates, HONOK wants to deliver small stories and emotions in everyday life through embroidery. Embroidery brings simple items to life and allows the wearer to imagine their own story through their design.
Its activities are rooted in Ikeda City, and it actively incorporates local symbols such as wombats. By showcasing the appeal of local culture and strengthening connections with the community, brands are doing more than just business.
Commitment to the product
By using the traditional technique of embroidery to provide products that suit modern lifestyles, we hope to make the value of this art known to as many people as possible.
Mainly women in their 20s to 40s
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