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michicusa

ミチクサ
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michicusa
Accessories encapsulated in real plants and minerals in resin are unique, elegant and simple. It is often chosen as a reward for oneself or as a gift for a loved one.
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About the brand

Accessories encapsulated in real plants and minerals in resin are unique, elegant and simple. It is often chosen as a reward for oneself or as a gift for a loved one.
1
In addition to rewarding yourself, there is a lot of demand for gifts from men to women and gifts between women.
2
There are many repeat customers because they are particular about the feeling of use, such as the use of metal fittings that are less likely to cause metal allergies and the pursuit of lightness.
3
Even if you put it in the store as it is, the stylish jewelry box is made of recycled paper. It combines design and environmental friendliness.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Creating fun and happiness for each and every one of us"
There are many beautiful things in nature. What immediately comes to mind are the spectacular scenery and rare flora and fauna. When you see them, you can feel happy and happy.
Is the beauty of nature something special? Is it something that you have to go far away to meet?
 
When I looked at the ground at my feet, I saw a small flower blooming. If you observe its small nature, you will find a beauty that is as beautiful as the spectacular view. Fun and happiness are just around the corner. If you realize this, you may be able to see the world differently and relax your shoulders and live more like yourself.
 
The motifs of Michikusa are familiar plants and minerals. We aim to be an accessory that will make you aware of its beauty and increase your enjoyment and happiness.

What are we doing?

 
 
"Designless Design" is the concept
We do not add any extra decorations to deliver the beauty of nature as it is. The resin is extremely clear so that plants and minerals can be seen clearly. The surface of the cube is carefully polished one by one so that light can enter directly.
 
"Accessories are vessels of thought"
As a reward for yourself or as a gift for someone important. When people buy special accessories, they put their thoughts into it. We want to create beautiful vessels that are suitable for our customers to put their thoughts into.

Commitment to the product

 
"Broccoli Series"
It's like a small tree and it's cute! and a popular series. Real broccoli is cut into small pieces and processed into dried flowers. The brand philosophy of making people aware of the beauty of nature around them is the item that most embodies it.
 
In fact, broccoli knobs are flower buds. And the language of flowers is "small happiness". Broccoli is a small collection of happiness!
 
"Cubic Zirconia Series"
It is a series with gems that float in the air and have an impact. The stone used is cubic zirconia, an artificial stone used as a substitute for diamond. Because it does not contain impurities, it is said to shine better than natural diamonds. Gemstones are typically fixed to a pedestal, but this series is unobstructed because it floats in the air, and it shines 100% from any angle. It is the best-selling product of Michikusa.
 
"Oblivion Series"
Among Michikusa, which is in high demand for gifts, the Oblivion series has a particularly large number of male customers. The refreshing blue that reflects the blue sky seems to be a color that is more resistant to purchase than pink. Oblivion is a popular flower that is also used as the subject of music and stories, so it is a motif that is appreciated by the woman who gives it to her.

Who are supporting us?

Motivation for purchase
Of course, you can buy it for yourself, but there is also a lot of demand for gifts such as birthday gifts, Mother's Day gifts, and farewell gifts for seniors who have taken care of you. If the giver is a woman, the second purchase is for herself. It is also characterized by the fact that the woman who received the gift also buys it as a gift or for herself, and repeaters are connected.
 
Age Group
Broccoli and zirconia are in their 20s and 30s. The pearl and flower series is widely supported by people in their 20s to 60s and beyond. Although it is a unique item, it is familiar with the simple design and the use of familiar natural objects as materials, making it an item that is not limited by fashion tastes or age.
 
Testimonials (excerpts)
 
 
 
 
 
 
 
 
 
 
 
 
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