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SaKuRandoseru

It is a fun brand that specializes in creating products that are "packed with school bag elements".

1,851

Followers

SaKuRandoseru

サクランドセル

Vendor

ピュアスター株式会社

It is a fun brand that specializes in creating products that are "packed with school bag elements".

1,851

Followers

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About the brand

It is a fun brand that specializes in creating products that are "packed with school bag elements".

We aim to create high-quality bags that are practical and playful by packing school bag elements, such as bags that incorporate school bag designs and bags that use actual school bag parts.

Just like school bags, which are filled with the feelings of parents who care for their children, we are devoting ourselves to making bags with the feeling of delivering joy to as many important customers as possible.

Currently, we only handle bags made of genuine cow leather, but in the future, we plan to expand our product lineup to include nylon bags that are easier to use on a daily basis.

More about the Brand Owner

黒沼達也

TATSUYA KURONUMA

Born in 1972 in Saitama Prefecture. He studied automotive design as a professional student. In 2016, he established a company to sell parallel imports of watches and accessories. In 2019, we developed a "school bag type body bag" as the first of our original products. He succeeded in making manufacturing, which had been his dream for a long time, into a career, and continues to this day.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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After learning about the background of Japan's proud school bag culture, I decided to launch a brand with a school bag motif!

Originally, I had decided to make "manufacturing," which I loved, my business, so I began to consider whether I could make interesting products that did not yet exist in the world, and in the process, I learned about Japan's "school bag culture."

Randoseru originated from Gakushuin Elementary School (elementary school at the time) attended by upper-class students in the Meiji era. While some students commuted to school by horse-drawn carriage or rickshaw, children were prohibited from going to school by horse-drawn carriage or rickshaw or leaving their luggage with servants, and were obliged to walk to school based on the philosophy that "everyone is equal at school and that the family environment should not be brought into the classroom." At that time, it was Dutch at the time to mean a bag on your back"Lancel"A bag was introduced. Later became a Japanese accent"School Bag"It seems that it came to be called. And while evolving, it has reached the current school bag.

In modern times, school bags are popular nationwide for reasons such as "safe because both hands can be used freely" and "it is less difficult for children's physical development than handbags and shoulder bags". In other words, it is a school bag with a heart that parents care about their children.

School bags have a history of equality in the field of education and a heartfelt way for parents to care for their children. I felt that the school bag culture is a culture that Japan should be proud of.

With such a background as a motif, we want to create a brand that can deliver joy to as many important customers as possible, with the feeling of caring for customers as much as parents care for their children! I decided to launch the brand and continue to this day.

What are we doing?

Making a product that is not for everyone, but is absolutely popular with those who like it.

When creating products, the concept that we are particularly conscious of and value is "making products that are not for everyone, but are absolutely popular with those who like them."

You can only buy such a bag from SaKuRandoseru! We are confident that the creation of such unique products will differentiate us from other brands and create great value.

Of course, in order to ensure quality that satisfies our valued customers, all of our brand's products are produced at our factories in Japan under the motto of "Making high-quality products made in Japan at our factories in Japan." Everything is made in Japan by MADE IN JAPAN.

Commitment to the product

[School bag type sling bag ver1.1]

It is a sling bag (diagonal bag) that incorporates a school bag design and can be carried stylishly by adults. It is useful for everyday use such as a short outing and for use at travel destinations. It is an authentic and elegant construction made of genuine cow leather.

※Customer's voice: "The size of the school bag type shoulder bag that I got after falling in love at first sight through crowdfunding is a very cute 💕 size with a more like a school bag than I saw in the photo, and the size that fits a long wallet vertically is 🎒 good❗️"

[School bag type sling bag Premier (Premier)]

This is the top-of-the-line model of SaKuRandoseru's sling bag (diagonal bag) series. While incorporating the school bag design, we also used the actual school bag parts "School Bag One-Touch Lock" and "School Bag Nascan". Like ver1.1, it is useful for everyday use such as a short outing and use at travel destinations. It is an authentic and elegant construction made of genuine cow leather.

* Customer's voice: "It was a product as expected, and it was a very satisfying product that was reproduced in detail."

[Shoulder school bag]

While incorporating the school bag design, the actual school bag part "school bag one-touch lock" is used. It can be used stylishly for commuting, traveling, going out to the city, etc., from business to daily use. It is an authentic and elegant construction made of genuine cow leather.

* Customer's voice: "I received it, and when I pick it up, it has a nostalgic leather scent. And it's cute, I'm glad I bought it. I'll start using it tomorrow! Thank you very much."

Who are supporting us?

The product target was created with the image of men and women who like fashion in their 30s.

However, at the moment (2023.03), we have just started full-scale sales on our own e-commerce site and do not have reliable data. Therefore, sales on crowdfunding sites such as "Makuake", "CAMPFIRE", and "Machi-ya" are the main results.

The age group that actually purchased on the crowdfunding site was mainly in their 40s and 50s. However, it seems that the biggest factor is that there are many people in their 40s and 50s who are originally registered on the crowdfunding site.

From the above, we believe that there are people of all ages who can accept SaKuRandoseru, such as new things lovers, fashion lovers, and people with unique things.

In addition, the recognition of school bags is increasing overseas, so if you sell them well, there may be demand overseas.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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SaKuRandoseru

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SaKuRandoseru

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About the brand

More about the Brand Owner

黒沼 達也

TATSUYA KURONUMA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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黒沼達也