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THREAD®

THREAD®

スレッド
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株式会社フォーチュン
A lifestyle brand from the United States. Focusing on wallets that pursue sophisticated comfort and minimalist design, we develop carry accessories that fit an active life.
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T7010401070106

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About the brand

A lifestyle brand from the United States. Focusing on wallets that pursue sophisticated comfort and minimalist design, we develop carry accessories that fit an active life.
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The popular brand, which has been growing rapidly in the fashion, sports, and outdoor markets since its birth in the United States in 2015, will finally land in Japan for the first time in the spring of 2025.
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Focusing on wallets that have renovated the concept of traditional wallets and evolved into functional and stylish designs, we have developed a variety of carry goods that color our daily lives.

More about the Brand Owner

Corby & Mackenzie Bauer

コルビー＆マッケンジー

In 2014, Corby Bauer, a surfing and skateboarding enthusiast in Hawaii, lost her wallet on the beach and came up with an innovative idea while looking for a new one. The idea of an elastic wallet inspired by the elastic clasp of broccoli in the vegetable section of the supermarket is the origin of THREAD®. In 2015, he raised funds through crowdfunding, founded a company in Utah with his wife, Mckenzie, and obtained a design patent for a wallet. Centered on a wallet with a sophisticated minimalist design, we develop products such as key chains and bags that fit into active daily life. In 2019, he was selected by Forbes as one of the 500 fastest-growing startups in the United States. By 2024, the company will have seven company-managed stores and will be available in more than 1,300 stores in the United States. In the spring of 2025, we will start developing the brand in Japan.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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THREAD is® inspired by the human instinct for progress. We support ambitious individuals who explore, experiment, and make discoveries. The brand mission "CARRY ON" is our promise to bring carry accessories and inspiration to people who value personal growth and self-expression. This philosophy is at the core of everything we do, from product development to marketing. We aim to combine functionality and style, and to explore the possibilities of accessories as a place to express individuality, reflecting the stories of those who use them and becoming a tool for new adventures.
　
　
　
　
　

What are we doing?

THREAD® was born out of a need for expression and functionality. Life comes with things to carry, but it doesn't have to be boring or inconvenient. For us, it all started with our wallets. We've turned the traditional concept of wallets on its head. It's the kind of big, ugly wallet your dad has had for decades. They replaced bulky things with slim silhouettes that don't feel heavy, and boring designs with a wide variety of original colors. From there, it expanded into straps, bags, lip balm holders, and a variety of other carry items that can be used to store and carry everyday essentials. Every time you go out or run errands, check out the TREAD® products that express your originality. We redefine the way you carry and at the same time make you look very nice.
Our goal is to be the No. 1 accessory brand for all things carry. To that end, we will continue to plan and develop new items that are expressive, minimalistic, and functional.
　
　
　
　
　

Commitment to the product

THREAD® is a brand that has a diverse product run-up and is able to flexibly and diversify its sales to adapt to various customer needs in a complex market environment in categories such as fashion, sports, outdoor, and travel.
　
　
　
　

Who are supporting us?

We have redefined and designed the once boring black and brown leather wallets as expressive, minimalistic and functional accessories. And by opening the door to creative possibilities for every carry-on item, it continues to attract artists, athletes, and unique leaders. It is popular with people of all ages, both men and women, who are adventurous and playful, and who value personal progress and self-expression.
　
　

Brand review for THREAD®

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
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Outdoor Gear
Posted on
10/12/25
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発送が早くて梱包もキレイ、商品も非常に可愛らしくて満足です。ありがとうございました。
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This review is based on orders for the following products
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このたびはご注文ならびに温かいお言葉をいただき、誠にありがとうございます。 発送や梱包、商品についてご満足いただけたとのこと、大変嬉しく拝見いたしました。 今後も安心してお買い物をお楽しみいただけるよう、品質とサービスの向上に努めてまいります。 またのご利用を心よりお待ち申し上げております。
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