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Eco-friendly & sustainable goods brand from Taiwan 〜Take care of yourself and the earth with simple, safe, and stylish items〜

VIIDA

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TJ HOUSE TRADINGS

Eco-friendly & sustainable goods brand from Taiwan 〜Take care of yourself and the earth with simple, safe, and stylish items〜

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About the brand

Eco-friendly & sustainable goods brand from Taiwan 〜Take care of yourself and the earth with simple, safe, and stylish items〜

Reducing plastic with items that pursue sustainability, functionality, and design, such as straws that can be used repeatedly.

Made of 316L antimicrobial stainless steel and high-quality platinum silicone. We are particular about safe and secure materials that do not use chemical substances BPA.

A design that allows children and adults to enjoy a stylish eco-life. Winner of the Good Design Award 2020 and the Red Dot Design Award in Germany in 2021

More about the Brand Owner

ジンミン工業株式会社

Jiin Ming Industry Co. Ltd

Founded in 1987, we are a Taiwanese manufacturer of industrial products. Specializing in manufacturing metal and plastic products. In 1993, the company obtained ISO-9002 international quality certification. In 1998, the company received the National Quality Award in recognition of its high technical capabilities. Based on the concept of "Quality is not an act, it's a habit," we provide consistent services from product design to manufacturing, quality control, sales and after-sales service. Boasting a high level of technology, the company sells high-quality products to Taiwan and other countries. Under its own brand "VIIDA", we utilize the technical capabilities we have cultivated so far to create products that are particular about safe and secure materials, such as miscellaneous goods for adults and tableware for babies and children.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to make use of my technical capabilities to create eco-friendly items that I am happy to use.

In recent years, marine pollution caused by single-use plastics has become more serious. In July 2020, plastic shopping bags were charged in Japan. Efforts to reduce plastic are gaining momentum around the world, and it is becoming a trend to carry my tumbler and mic cutlery.

We have been manufacturing plastic and metal products in Taiwan for more than 30 years. In order to make products that contribute to environmental protection by utilizing the know-how cultivated in industrial production, we have launched our own brand, VIIDA.

Among the eco-friendly products that can be used repeatedly, we focused on the issue of straws in particular. As part of efforts to eliminate plastics, restaurants are using straws made of paper or stainless steel. However, paper straws can become soft due to moisture, and stainless steel straws are difficult to wash because they have a bad mouthfeel...... There were various problems, such as: In order to solve these problems, we will start product development.

VIIDA is derived from the Spanish word "vida", which means "life".

By adding the "i" to the "vida" in our lives, VIIDA's products will increase the options for living a more personal life in today's world where lifestyles are diversifying.

If a product is not used by many people, it will be wasted. In addition to protecting the environment, we place importance on creating products with stylish designs that make you want to have and use them while sticking to safety.

VIIDA's products are made of body-friendly plastics and high-quality stainless steel materials. Because it protects the environment, we want to take care of ourselves first. We propose products that lead to self-love for the global environment.

What are we doing?

Research and selection of environmentally friendly materials. High-quality and stylish products

VIIDA's items are made of high-quality 316L antimicrobial stainless steel. It prevents E. coli and Staphylococcus aureus by more than 99%, and the antimicrobial effect persists even after repeated cleaning and chewing with teeth. Unlike other stainless steel materials, it self-repairs even if the surface coating is torn, so there is almost no rust, and it has excellent durability. It is also resistant to acids and alkalis, and the metallic odor does not transfer to the drink.

In addition, high-quality platinum silicon rubber, which is also used in medical supplies, is adopted. Platinum silicon is a silicone rubber that uses platinum as a catalyst, and platinum itself is a tasteless and odorless material. There is no peculiar smell of silicone, and there is no need to worry about the smell being transferred to food and drink. It has excellent antibacterial properties and is resistant to dust and debris. When it is finally burned and disposed of, silicone rubber returns to natural silicon minerals, making it the perfect eco-friendly material.

In addition, all items are BPA-free. BPA is a chemical substance called bisphenol A. It is a raw material for plastics, and it is said that there is a risk that ingredients containing BPA will be transferred from tableware to food and drink, and will be taken into the human body through food. Interest in BPA-free products is increasing, as evidenced by the sale of tableware and containers labeled "BPA-free" mainly in Europe and the United States.

VIIDA's representative product, "UiU Eco Croat," won the 2020 Good Design Award. "VIIDA Soufflé Tableware" has won the 2021 Red Dot Design Award, Germany's international design award. It has gained an international reputation for practicality, environmental protection and design.

Commitment to the product

"UiU Eco Claw" and "JOY Kids Eco Claw" are eco claws made of platinum silicone rubber. When you take it out of the case, it stretches naturally and folds compactly in 3 seconds. It comes with a special case that is convenient to carry, so you don't have to worry about staining your luggage with drink drops after use.

It is made of platinum silicone rubber that has a soft mouthfeel and does not sag even after repeated use. This product solves the problems of eco straws, such as "stainless steel straws are hard to drink" and "silicone is smelly". The included cleaning brush is also made of platinum silicone, which allows you to wash the straw without damaging it. It has a working temperature of -30 to 250°C and is dishwasher safe.

You can enjoy a drink time with your favorite items while taking care of the environment, and it is an eco straw that is kind to the earth and us.

UiU Eco Laws

UiU Eco Crawl won the 2020 Good Design Award. It is an eco claw that combines stainless steel and silicone. With a 316L stainless steel insertion at the tip, drinks with a film lid can be easily pierced. Eco Gross Cloe, which is compatible with drinks with lids, is a unique product and has been well received. It is a compact size that fits in your pocket, easy to carry, and a stylish design with a pale tone case like cosmetics.

There are two sizes of thickness. Small (diameter 9 mm) is used for iced coffee, iced tea, and juice. Medium (12mm diameter) is ideal for bubble tea, smoothies, frappes, etc.

JOY Kids Eco Laws

Who are supporting us?

It is available at select shops that handle overseas miscellaneous goods.

It is also popular with those who are interested in eco-friendly and garbage issues and like sustainable items.

It is supported by a wide range of age groups, from people in their 20s to the child-rearing generation, regardless of gender.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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