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NENE

NENE

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株式会社ライフアクティベーション
Produced by Salmi, a charismatic vaginal trainer leading an online salon with over 600 members, this is an offem care oil that uses plant oils to achieve 'washing, moisturizing, and protecting' in one bottle.

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T7120001240700

About the brand

Produced by Salmi, a charismatic vaginal trainer leading an online salon with over 600 members, this is an offem care oil that uses plant oils to achieve 'washing, moisturizing, and protecting' in one bottle.
1
☆ Easy to complete with just one bottle and innovative care ideas Produced by charismatic vaginal trainer Salmi, this femcare oil uses plant oils to cleanse, moisturize, and protect in one bottle.
2
☆ Achieve healthy skin with carefully selected plant oils and CBD Contains highly moisturizing avocado oil that blends into the skin without stickiness. The much-talked-about CBD helps improve the health of unstable skin.
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☆ Gentle protective barrier and soothing scent that shields against external irritants Calendula forms a protective barrier that shields the skin from dryness and friction. The soothing natural vanilla scent is also a highlight.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The NENE brand was born from the desire to create a society where women can better value their own minds and bodies. In modern society, many people are overwhelmed by busyness and the overwhelming amount of information, making it difficult to find time to listen to their own bodies. In particular, care for the delicate zone is still often considered taboo, and correct knowledge and care methods are not widely disseminated. Wanting to change this situation, NENE was born through the production of Salmi, a charismatic vaginal trainer who runs an online salon with over 600 members.
　
NENE aims to support women in cherishing themselves and living comfortably every day. We want to spread a self-love culture that values "taking care of yourself," not just for beauty or health. Through gentle products that harness the blessings of nature, we want to convey the importance of women having time to face their bodies and truly relax.
　
When launching our brand, we value "better" over "more." We propose lifestyles that not only provide material abundance but also fulfill both mind and body, allowing people to feel small moments of happiness and security in their daily lives. With this in mind, NENE helps turn your daily bath time and post-bath care into a special relaxation experience.
　
The reason we developed an unprecedented plant oil-based all-in-one femcare oil is to listen to women's voices and support them in living naturally and beautifully and healthily. Through NENE, we aim to realize a society where every woman can shine in her own way.

What are we doing?

NENE is an all-in-one femche care oil that accomplishes three steps: "wash," "moisturize," and "protect" in one bottle. To realize the brand's worldview, we have thoroughly embraced the "blessings of nature" and "kindness."
　
First, the main ingredient is luxuriously used with avocado oil, often called the butter of the forest. Avocado oil has high moisturizing power, plumping and moisturizing the skin in the delicate zone, which tends to be dry. Additionally, it blends plant-derived oils such as MCT oil, squalane, and castor oil into a perfect balance that blends well with the skin and does not feel sticky. This provides moist hydration while delivering a smooth, comfortable feel.
　
Additionally, it contains calendula oil (calendula flower extract), which has long been used for skin protection, gently shielding against external irritants such as friction and dryness. Furthermore, it incorporates the popular CBD (cannabidiol) to gently condition easily unstable skin, guiding it toward a healthy state less prone to troubles.
　
We are particular about the fragrance, blending natural vanilla essential oil. Its subtle, sweet and gentle scent transforms your daily care routine into a relaxing time for your heart.
　
In product manufacturing, we conduct thorough safety management from raw material selection to production background, using only CBD that has passed strict domestic and international inspections. It contains no THC at all and is analyzed at a testing institution designated by the Ministry of Health, Labour and Welfare. From the perspective of the SDGs, we focus on manufacturing with consideration for the environment and society, focusing on naturally derived ingredients.
　
Through this commitment, NENE proposes a new femcare culture that values oneself, delivering gentle products that women can use with confidence.

Commitment to the product

NENE's flagship product, the "All-in-One Fem Care Oil," is a special item that takes women's intimate area care to a new level. This oil, which allows you to "wash," "hydrate," and "protect" with just one bottle, is perfect for daily bath time and post-bath care. The usage is very simple: just take an appropriate amount, apply it to your delicate area, and gently rinse with lukewarm water. After bathing, apply a small amount as a "replenishing oil" to areas prone to dryness, which leaves your skin moist and protected by a protective barrier.
　
In terms of use, it is useful not only for daily self-care but also for various occasions such as before and after menstruation, during dry seasons, and after sports. Since only natural ingredients are used, it is safe for those with sensitive skin or those trying femcare for the first time.
　
The texture is smooth and spready, based on avocado oil. It doesn't feel sticky and blends smoothly into the skin, so you can stay comfortable even after care. The subtle vanilla scent soothes the mind and transforms daily care into a special relaxation time, which is another major attraction.
　
Since its launch, many customers have shared comments such as "A comfort I never had with previous care products," "My skin feels moisturized and troubles have decreased," and "The scent is soothing." In particular, it has gained strong support from over 600 members of the online salon and women who are deeply interested in femcare, resulting in a very high repeat rate among them.
　
Going forward, NENE will continue to provide safe, secure, and comfortable femcare items that align closely with women's lifestyles.

Who are supporting us?

NENE is supported by a wide range of generations, mainly women in their late 20s to 40s. In particular, many people who want to take care of themselves amid busy daily lives, those who prefer natural or organic care, or those with sensitive skin who have felt uneasy about over-the-counter care products are using our service.
　
Additionally, we have earned strong trust from over 600 members of our online salon and from communities with strong interest in femcare, expanding our circle through social media and word of mouth. Actual buyers often say things like "My skin feels moist and troubles have decreased," "The scent is soothing," and "I can use it with peace of mind," making it a popular repeat purchase.
　
As wholesalers, it is handled at select shops specializing in natural and organic products, wellness shops for women, yoga studios, and other stores that attract those interested in health and beauty. At these stores, staff carefully explain the features and usage of the products, offering suggestions that address each customer's concerns.
　
NENE will continue to be a brand that supports more women by collaborating with various partners and communities to spread a culture of "taking care of yourself."
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