CHERÂCE

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About the brand

The "Beauty Moisturizing All-in-One Serum" received support of over 3 million yen in pre-sales and won first place in the Makuake Men's All-in-One category.

Contains more and more of the ingredient [Galactomyces culture solution*], which is also used in high-end skin care, than water. * Moisturizing ingredients that give moisture, luster, firmness, and elasticity

The container is an "airless" and "capless pump" that keeps the contents fresh without leaving any residue, realizing a smart usability. Sticking to a minimalist design, we pursue beauty that looks good at home and in stores.

More about the Brand Owner

山﨑美也

Miya Yamazaki

Scherers Cosmetics March 2023 Released the men's skincare brand "CHERÂCE". Based on her many years of experience working with the skin as a beautician and the real voices of about 40,000 followers, she has developed skin care that seriously responds to the skin problems of men in their 30s and beyond. With the theme of "cosmetics that make you feel that your skin condition improves and make you want to continue using them," we aim to create products that will satisfy not only those who are in the habit of skin care on a regular basis, but also those who have not been very interested in it until now. The moment you touch it, you can feel the difference. We hope to continue to be a brand that will be loved by many people for a long time through the creation of cosmetics that are particular about ingredients, formulas, usability, and design without compromising at all.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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◼︎ The essence and thoughts of beauty in the name CHERÂCE

THE NAME CHERÂCE IS DERIVED FROM THE

Cher (Dear and cherished) and

It is a coined word that combines two words, Grace (dignity and charm).

"We want to be a brand that carefully brings out the charm of our loved ones."

That's what we put into this name.

When your skin is in shape, your mind is in order.

When the mind is in order, the expression changes.

I want to deliver a habit of beauty that will be the beginning of that chain.

That is the idea of CHERÂCE.

◼︎ For men who "don't do it because they don't know", an opportunity to start

"I know I should take care of my skin.

But I don't know where to start, so I don't do it."

I have heard many times that men say, "I want to start but I can't."

That's why I wanted to be a brand that delivers "reasons to start" to people who think they have to do it.

CHERÂCE is a brand that was born to support the "first step with a sense of beauty".

What are we doing?

◼︎ The reason for repeat business is the product itself.

CHERÂCE's products are designed with the highest priority on being repeated.

・ All-in-one formula that combines lotion, milky lotion, serum, and cream in one bottle

・ Moisturizing design that is not sticky and fills from the inside

Smart pump type without the hassle of removing the lid

・ Every time you use it, you will feel good, and it has a sophisticated appearance

・ Minimalist design that blends naturally into both the washbasin and the space

"Every time you use it, it's beautiful even when you hold it in your hands."

CHERÂCE aims to be a product that has a sense of beauty in its daily actions as well as the feeling of conditioning the skin.

The stripped-down design blends naturally into both the sink and the bedside, adding a quiet dignity to the space.

Every time I see it, I feel better. That's why people naturally say they want to keep using it.

In fact, there are many customers who use it repeatedly even after the first purchase, and positive comments have been received, such as "I can continue to use this every day" and "I was told that my skin has changed."

Our commitment to "continuing without overdoing it" leads to natural repeats.

◼︎ Design and thinking that reach people who are not good at communicating

The design of CHERÂCE is deeply rooted not only in the product, but also in the way it is communicated and used.

For example

"This one is enough."

"After washing your face, you only need one push of the pump."

With such a "design that conveys the charm with a single word", there is no stress for both the proposer and the recipient.

It has already been chosen as "the first skin care that men pick up" at many sites.

It is naturally familiar not only for your own use, but also as a gift from your partner and as a proposal item for the salon.

Commitment to the product

Gent Serum

A beauty moisturizing all-in-one serum that combines lotion, milky lotion, serum, and cream into one bottle

In order to make it easy to make skin care a habit, we are particular about ease of use, ingredients, and design

◼︎ Highly blended with God's ingredient "Galactomyces culture medium"

Expensive "Galactomyces" is luxuriously blended with more than water.

Rather than just putting it in, the formula is particular about "the amount that can be felt".

◼︎ Highly moisturizing × non-sticky design

Moisturizes well while suppressing the stickiness that men dislike.

The highly concentrated ingredients achieve a moist feeling that is "filled from the inside".

◼︎ Smart bottle with functionality and beauty

・ One-push design without lid can be used without hassle

・Airless structure makes it difficult to oxidize and hygienic

・ Vacuum push type can be used up until the end

・ With a stopper, it is smart to carry

◼︎ High-quality design that makes you feel good

The minimalist appearance naturally blends in with the men's space,

It has a beauty that makes you feel good every time you pick it up.

Containers and cosmetic boxes also have a high-quality impression that is suitable for gifts.

Gent Cleanse

No whipping required. A high-viscosity facial cleanser that washes with a dense "stringy texture"

While adsorbing old keratin and sebum, it protects moisture and makes skin clear.

◼︎ Stringy dense texture

It adheres to the skin without lathering, and gently cleans with less friction.

It reaches deep into the pores and adsorbs dirt that causes dullness.

◼︎ Beauty nanocapsules increase penetration power

Vitamins and ceramides are nano-encapsulated and delivered to the stratum corneum.

While washing your face, it moisturizes and prepares your skin.

◼︎ Wash up in a short time without tightness

A dense facial cleanser that does not require lathering can be completed with a single push.

Even after washing your face, it does not feel tight, and your skin feels smooth and soft.

◼︎ Pump vessel with smart lock

The minimalistic pumpable bottle is smart when you use it.

With a rotating lock, it is designed to be safe to carry.

Who are supporting us?

It is often chosen by men of the "pre-aging generation" who have reached their 30s and have begun to feel changes in their skin.

In response to the voice of "I don't know where to start, but I want to take care of it properly," the simple yet high-performance formula that allows you to feel the effect as you use it is highly evaluated.

Currently, we are mainly developing wholesale sales to hair removal salons, total beauty salons, beauty salons, personal gyms, etc., and it is very compatible with male customers, and is designed to be easy to introduce as a proposal sale or novelty.

In particular, we have a track record of introducing it to male customers who place importance on "skin problem prevention" and "grooming care", and we have received a lot of positive feedback such as "I can continue" and "I want to use this".

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Beauty

Skin Care & Basic Cosmetics

CHERÂCE

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CHERÂCE

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About the brand

More about the Brand Owner

山﨑 美也

Miya Yamazaki

Learn more about this brand

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What are we doing?

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Who are supporting us?

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山﨑美也

Why are we doing?

　