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ASAMA CLASSICO

ASAMA CLASSICO

アサマクラシコ
Vendor
株式会社MoSAKU
While rediscovering the terroir (climate) of the Sengen foothills in Shinshu, we are engaged in manufacturing for a new era.
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Invoice registration number

T9100001033030

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About the brand

While rediscovering the terroir (climate) of the Sengen foothills in Shinshu, we are engaged in manufacturing for a new era.
1
Against the backdrop of the rich nature and culture of the Asama foothills area, we offer products that allow you to feel the unique value of the region.
2
Through collaboration with local producers and businesses, we create products that make the most of the unique ingredients and stories of the region.
3
We offer high-quality items that fit seamlessly into everyday life, making them ideal not only for home use but also as gifts.

More about the Brand Owner

株式会社MoSAKU

カブシキガイシャモサク

Creating a community where both adults and children can make "themselves" their subject We aim to realize a society where "ourselves" take initiative and take action, collaborating in a distributed autonomous manner. We are taking on the challenge of this new way of community development = 'super town development.'
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Why we at "ASAMA CLASSICO" continue to take on new challenges. That is,To rediscover the unparalleled 'terroir' (climate and culture) nurtured by the majestic foothills of Mount Asama, and to pass it on to the next generation with contemporary sensibilities.That's right.
　
This region boasts abundant water that has lived on since ancient times, traditional sake brewing, and the nationwide proud Shinshu ginseng—many wonderful cultural traditions preserved by our ancestors. However, with changing times, its value has been gradually fading. With a passion for "community development," we resolved not to limit this rich local resource to a mere "specialty product" but to elevate it into an "authentic product" that moves the hearts of people today.
　
As the first step in this effort, it won the grand prize at the Shinshu Brand Awards 2025"Asama Cola"That's right.Based on local hot spring water and Shinshu ginseng, it brings together advanced techniques from long-established sake breweriesPursuing the original essence of craft cola: a unique flavor that "excites both mind and body." Furthermore,Asama Tetsugaku Coffee, which brings humanities knowledge into everyday lifeOur products always carry their own unique stories and reliable quality.
　
　
　

What are we doing?

A lifestyle brand that re-edits the climate, culture, and people's activities of the Asama foothills into ways that can be enjoyed in modern life, delivering new value to the region
　
At the core of the brand is the desire to "pass on the unique charm of this land to the next era."
　
Focusing on the rich nature and history of the Asama mountain range, as well as the techniques and materials rooted in the region, we value delivering these not merely as local resources but as experiences, including the stories behind them and the creators' feelings.
　
For their signature product, Asama Cola, we utilize ingredients unique to the foothills of the Asama mountains, such as hot spring water and Shinshu ginseng, combined with the techniques of local sake breweries, to express the unique character of this region. On the other hand,ASAMA CLASSICO aims not only to be a beverage brand but also to promote the charm of the Asama foothills from multiple angles through various products such as food, daily life, and giftsThat's right.
　
　
　
　
ASAMA CLASSICO isTranslating the appeal of the region into deliciousness, design, and experiences, a brand that connects people, the land, and the futureThat's right. Picking up products leads to empathy and support for the community, creating new challenges and cycles. We value nurturing such sustainable relationships.
　

Commitment to the product

　
Asama Cola
　
　
Premium craft cola woven by the heavens, earth, and people at the foot of Mt. Asama
　
We developed it with the goal of creating a drink that allows you to toast with a special feeling that reflects the creator's passion and the local terroir.
　
We collaborate with sake breweries and produce them by hand.
　
Asama Cola no Yu
　
　
A splash of earth's blessings in the bath
　
"Asama Cola no Yu" is a massage bath additive inspired by ASAMA CLASSICO's flagship product, "Asama Cola."
　
In addition to 'Shiraka no Ha' from the Saku region and 'hot spring water' from the foot of Mt. Asama, we lavishly use natural ingredients such as Korean ginseng extract. Immerse yourself in the blessings of nature and enjoy a relaxing time that warms your heart!
　
Asama Tetsugaku Coffee
　
　
The Taste of Philosophy Woven into Every Everyday Moment
　
With the cooperation of Taiki Ide (EDIT COFFEE ROASTERY: USUDA, Saku City), who holds an international coffee appraiser qualification, we offer a completely new coffee experience that expresses the philosopher's philosophy through coffee blends.
　
A unique attempt to savor the grand "philosophy" that has colored human thought and history in a single bowl of everyday life.
Enjoy a rich moment of deep reflection with a cup of coffee in hand.
　
　

Who are supporting us?

　
"We want to share special stories with our customers and provide a rich experience"—to everyone who wishes for that.
　
What we are seeking is not simply to distribute products in large quantities.We are looking for partners who empathize with the story behind this cup and can deliver "deep emotion" to our customers' daily lives.Every product is elegantly designed to capture the natural beauty of the Asama foothills and the pride of its artisans.
　
"By placing it in our shop, we want to share special stories with our customers and provide a rich experience"—to everyone who wishes for that. Rather than as a superior-subordinate relationship, we sincerely hope to expand culture and create the future together as important partners sharing our aspirations. We would be delighted if you could join us in expanding the world of ASAMA CLASSICO, filled with the spirit of the local community and overwhelming passion.
　
　
　
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ASAMA CLASSICO
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