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Affrele Foods

Affrele Foods

アフレルフーズ
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アフレル株式会社
"Emperor Caviar" grows in the rich nature of the Hoko Mountains in Shikoku Chuo City, Ehime Prefecture. Please enjoy the domestic caviar that has been carefully grown over time in a calm environment.
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About the brand

"Emperor Caviar" grows in the rich nature of the Hoko Mountains in Shikoku Chuo City, Ehime Prefecture. Please enjoy the domestic caviar that has been carefully grown over time in a calm environment.
1
The Hoko Mountains are a venerable mountain range with a legend that Emperor Go-Shirakawa gave the name of the emperor to this mountain range at the end of the Heian period, impressed by the splendor of the wood used in Sanjusangendo.
2
"Emperor Caviar" eggs collected from caviar fish grown in a rich environment has no peculiarities and is creamy to the end. And smooth. This is a domestic caviar that goes well with Japanese food.
3
The mother of caviar, "Emperor Caviar Fish", is white fish that has no odor, and the fat is just right, and it melts in your mouth. It is a valuable fish that is not available on the market.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We are engaged in the cultivation business of sturgeon (caviar fish) in an area rich in nature in the Hoko Mountains in Shikoku Chuo City.
The Hoko Mountains have spring water that has been used as local domestic water for a long time, and industries that make use of the abundant water, such as paper products such as handmade washi, tea, and local sake, which are popular throughout the country, are thriving. However, the population is decreasing year by year.
　
We aimed to revitalize such a region, and we wanted to "create new local specialties" by taking advantage of its rich nature, and after trial and error, we finally arrived at "sturgeon (caviar fish) farming".
This business, which started from scratch without any knowledge about aquaculture, let alone sturgeon (caviar fish), has reached its 17th year this year.
　
We would like to spread the caviar "Emperor Caviar" born in Shikoku Chuo City to the whole country and the world, along with the charm of the region.
And it is our desire to create a world that is "overflowing" with smiles, health, and happiness, just like the incessant gushing water of the Hohō Mountains.

What are we doing?

We are farming sturgeon (caviar fish) at the foot of the Hokang Mountains.
The eggs collected from the mother of this sturgeon (caviar fish) are called "caviar", which is claimed to be a high-quality food.
Many people misunderstand that "sturgeon = shark", but sturgeon is not a shark.
The history of shark birth and evolution is said to be about 100 million years ago, but sturgeon is considered to be a member of the fish family that has existed for about 300 million years, much older than sharks.
　
　
In fact, sturgeon has "swim bladders" and "kidneys" that do not exist in sharks, and the main difference is that the kidneys are functioning and there is no ammonia odor characteristic of sharks.
　
　
And sturgeon (caviar fish) requires a farming period of 7~10 years before incubating.
The eggs called "black jewels" that are finally extracted after such a long time are called "Emperor Caviar".
　
　
　

Commitment to the product

The sturgeon (caviar fish), which is the raw material for "Emperor Caviar", is raised by purchasing domestic fry.
　
　
The species of sturgeon (caviar fish) that is the mother of "Emperor Caviar" is called [Bester], and it is a cross between giant sturgeon and red sturgeon (Huso huso × Acipenser ruthenus), which is farmed in most areas in Japan.
The place where our farm is located is an area with abundant water, and we use the water that springs up in the area to grow it.
The water temperature is around 11°C in winter and 20°C in summer, but the water temperature changes gradually, so the burden on the fish is small, and it is a very favorable environment for sturgeon (caviar fish), and egg collection is possible even in summer.
　
　
The salt content of "Emperor Caviar" is 3%, and the salt used is [Himalayan rock salt], which is very compatible with "Emperor Caviar".
The moderate saltiness enhances the sweetness and richness of the egg.
　
　
It goes well with caviar fish, which is the mother of caviar, as well as white fish.
They are not given as much excess as possible, and they are grown in nutrient-rich water, so they do not have any odor.
Please enjoy the fresh domestic caviar "Emperor Caviar" grown in rich nature.

Who are supporting us?

(1) Restaurants that use local ingredients.
(2) A caviar and gift specialty store that sells a selection of special products.
(3) Handling as a gift product at department stores and high-quality supermarkets.
(4) Exhibited as a hometown tax return gift in Shikoku Chuo City, and many repeat customers.
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