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It is a non-alcoholic craft beer from Belgium. We make beer with a content of 0.0% by fermenting with the same raw materials as beer. Various styles such as IPA, GOSE, STOUT, etc.

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BRULO

ブルーロ

Vendor

Beverich株式会社

It is a non-alcoholic craft beer from Belgium. We make beer with a content of 0.0% by fermenting with the same raw materials as beer. Various styles such as IPA, GOSE, STOUT, etc.

1,693

Followers

Handmade & Crafts

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About the brand

It is a non-alcoholic craft beer from Belgium. We make beer with a content of 0.0% by fermenting with the same raw materials as beer. Various styles such as IPA, GOSE, STOUT, etc.

0.0% alcohol by volume, no artificial sweeteners or preservatives

Obtained vegan certification from The Vegan Society (certification standards: no animal ingredients, no animal testing, no animal-derived GMOs (genetically modified organisms))

More about the Brand Owner

木下慶

Kei Kinoshita

After working at multiple IT companies, he founded Beverich Co., Ltd. in 2022 to expand non-alcoholic beverages made with particular attention in Japan and overseas.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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BRULO was introduced when its representative, Kinoshita, stopped drinking alcohol because he was concerned about his health and time, and imports began. When I stopped drinking, I felt that there were few options for what to drink during meals, drinking parties, and relaxing time at night. That's when I met BRULO, negotiated directly with the manufacturer, and started importing it in-house.

People's health awareness is increasing, and the Ministry of Health, Labor and Welfare has announced guidelines, and the trend of refraining from alcohol consumption is increasing.

Changes in the percentage of people who do not have the habit of drinking alcohol by age group (produced by our company based on the National Health and Nutrition Survey in the first year of Reiwa)

In order to increase the number of options other than alcohol at drinking parties and relaxation times, we import and sell non-alcoholic beverages from all over the world.

What are we doing?

We import and sell non-alcoholic craft beer "BRULO".

BRULO is a brewery specializing in non-alcoholism located in Edinburgh, Scotland, England.

The actual brewing is done at the Belgian brewery De Proefbrouwerij, and it is a collaboration beer between the United Kingdom and Belgium, the home of craft beer.

Members of BRULO

Same raw materials and manufacturing methods as beer

Although it is a non-alcoholic beer, the main ingredients are hops, barley, water, and yeast, which are the same as beer. In fact, it has undergone a fermentation process, and the raw materials and manufacturing method are beer itself.

Diverse styles of craft

Unlike conventional non-alcoholic beers, you can choose from a variety of styles such as IPA and dark beer.

For various scenes

You can drink it even during activities such as sauna, camping, surfing, etc.

Testimonials from customers who have purchased

Recently, non-alcoholic beers have achieved a taste comparable to beer, but this BRULO has a taste that is not inferior to the taste of craft beer.

・ I felt that it was a non-al that had never been done before, and that it was quite good. As expected, it can't compete with the taste, aroma, and aftertaste of real ale beer, but if you want good health, I think this is fine for regular drinking.

It was a very delicious non-alcoholic craft beer. When I drank this, I was able to enjoy my meal without thinking that it would be a beer with alcohol.

Commitment to the product

LUST FOR LIFE

BRULO's most popular flagship beer. Double dry hopping with three types of hops: Citra, Simcoe and Mosaic. Ripe, juicy flavors of mango, peach and pine. It's the perfect balance of flavor, bitterness, and drinkability.

7 HOP 7 GRAIN

It is a unique combination of 7 types of grains and 7 types of hops, which are fresh and fragrant. It is a full-bodied and friendly bitter beer. Double dry hopping makes it a beer with a fresh tropical fruit aroma.

There are seven types of hops used: Nelson Sauvin, Sabro, Simcoe, Azzaca, Citra, Columbus, and Mosaic.

Winner of BEST BEER at the World Alcohol Free Award 2023

It is a non-alcoholic beer imported directly from the Scottish brewery BRULO, England.

It was selected as the BEST BEER in the World Alcohol-Free Awards, the only contest for beverages with an alcohol content of 0.5% or less.

5 FRUIT GOSE

A super refreshing gose made with mango, passion fruit, guava, apricot, and orange is non-alcoholic. It has a tropical taste and a smooth mouthfeel.

It has been well received by female customers who do not usually drink beer.

Who are supporting us?

Those who like alcohol but want to reduce the amount of alcohol because they are concerned about their health.

At the store, it is popular with individual restaurants, select shops, craft beer shops, etc. that serve special dishes.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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BRULO

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