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AniLab.

AniLab.

Vendor
株式会社メイダイ
A pet care brand that thinks about dogs and cats and our happy society.

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Invoice registration number

T5180001045402

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About the brand

A pet care brand that thinks about dogs and cats and our happy society.
1
AniLab. is a brand for pets born from Meidai Co., Ltd. A portion of the sales is donated to animal welfare organizations to support their activities.
2
They love their pets as if they were family, they consider them good partners, and they love animals. It was born with the aim of giving shape to such thoughts.
3
We have developed plant-derived "shampoo for dogs" and "carry bag" that can be used as a tent in the event of a disaster.

More about the Brand Owner

株式会社メイダイ

MEIDAI Co.,Ltd.

Starting with ideas received from inside and outside the company, we utilize information obtained from market research to develop products that consumers want, and develop more than 2,500 original products under nine brands that are close to health and beauty. We also support the development and sales of original products of other companies. It is registered as a "Family Friendly Company in Aichi Prefecture" that emphasizes the ease of work for employees and works to create a work environment where they can work in a way that balances work and life.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want you to spend time with me at all times with peace of mind.
We make products for pets who are members of the family, with the desire to make products that can be used every day with peace of mind, and to have more contact with pets.
　
In development, we select a production plant, repeat prototyping, monitoring, and sometimes conduct a questionnaire survey of more than 100 dog and cat lovers.
　
　
Nowadays, we don't see them as pets, but as family members. Awareness of "clothing, food, and shelter" for dogs and cats has increased year by year, just as people have "clothing, food, and housing," and the number of people who want practical and high-quality products has increased.
　
We aim to create products that can be spent together with peace of mind at any time, such as during happy daily interactions and in the event of a disaster such as an earthquake.

What are we doing?

One step towards better animal welfare
AniLab. started supporting the "AWGs (Animal Welfare Goals)" project with the desire to make the issues surrounding animals widely known, to think about them together, and to take action.
　
30 yen for each purchase of one product will support the activities of organizations that focus on the protection and development of animals through Animal Donation, a public interest incorporated association that works toward 13 goals such as "Satisfy Instinctive Desires" and "Eliminate Animal Abandonment."
　
Now that the resolution of environmental and social issues is becoming the standard due to the spread of the SDGs, we believe that it is also time to take a step forward to improve animal welfare, which is still not well known to the world.

Commitment to the product

BOTANICO dog Waterless Shampoo
It is a waterless shampoo that was born by monitoring the problems of home shampoo, the commitment to comfort, the frequency of trimming, etc., and thought about "the power of plants for dogs that are more delicate than people".
　
All you have to do is gently massage it and wipe it off, so if you use it to wipe your feet after a walk, the foamed foam will clean up the gaps between your paw pads. Since it does not require water, it can be used in various scenes such as scared dogs, senior dogs, cold season, pollen season, and disaster evacuation.
　
　
It is a product that can be used with peace of mind because it is "additive-free" and free of eight major chemical ingredients such as surfactants, "ultra-hypoallergenic" for delicate dogs, and "MADE IN JAPAN" produced in a specialized factory that has obtained a license to manufacture quasi-drugs for animals.

Who are supporting us?

It is supported by users who think of pets as family members and are highly concerned about their pets' health.
It has been introduced in online sales such as Rakuten Ichiba and Amazon, as well as in pet specialty stores.
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