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For the beauty of that person. For 90 years in the land of Imabari, the technology of weaving towels and Adult beauty collection created with knowledge

〜1,000

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CUOL

クオル

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株式会社ハートウエル

For the beauty of that person. For 90 years in the land of Imabari, the technology of weaving towels and Adult beauty collection created with knowledge

〜1,000

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About the brand

For the beauty of that person. For 90 years in the land of Imabari, the technology of weaving towels and Adult beauty collection created with knowledge

We want adults who have experienced changes in their lifestyles, skin, and hair to enjoy aging and changes in themselves. CUOL was born to gently snuggle up to and support adult women.

Bringing together the knowledge of making towels for 90 years in the land of Imabari, From the material to the weaving, for the realization of the beauty that is unique to the person It is a series packed with all the necessary elements.

Commitment to "ultimate friction-free*" and "high water absorption to prevent scrubbing" We offer skin care and hair care towels for skin and hair. *Third-party institution testing

More about the Brand Owner

株式会社ハートウエル

HARTWELL Co.,Ltd.

Towels to Free Freedom of life and mind with towels We, Hartwell Co., Ltd., Founded in 1930 in Ehime and Imabari, one of Japan's leading towel production areas, we manufacture high-quality towels through integrated production. Our mission is to create products that are useful to users, help their lives, and relax their minds. Aiming to create a better society through towels. Hartwell will continue to make towels with sincerity.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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●Background of development

In my 30s, I started to choose what was right for me when it came to cleansing and toning. Just like cleansing and toner, I want you to choose a towel that suits you.

After washing,The only "towel" that touches the skin "as it is"Why didn't they review it?

"Changes for women in their 30s"

[Skin changes]

Reaching the second turning point, we are in an age where we begin to feel more fluctuation and dryness than ever before

[Lifestyle Changes]

The age when the time devoted to oneself decreases, such as taking on a position at work or having a child

Approaching her 30s, she is in charge of planning when she begins to feel chronic skin disorders of unknown cause and changes in the penetration of lotion.

It's hard for me to take the time to devote to beauty even as a single person, but what do people my age do while doing housework and childcare?

That's the question that led to the development.

What is beauty that can be done effortlessly in everyday life? Are there any behaviors that are unconsciously damaging the skin?

After a lot of research, we have finished a towel that snuggles up to the skin of adults.

What are we doing?

●Until the friction test is born ~Aiming for the ultimate friction-free test~

Something close to the skin that can be used to visualize frictionAs a result of searching for

What has epidermis and moisture in the same way as skin? Think about it, it's fruit! I came up with the idea.

I ran to the supermarket and bought strawberries and peaches.

Rub the surface of the fruit with any type of towel and rub testWe did.

The results are:Brought to a spinning company with a laboratory at the university and started joint research。

Using agar that is not affected by individual differences,Current friction research is realized.Have.

Commitment to the product

⚫︎ Overwhelmingly less friction damage [Skincare series]

At the research institute of the third company, a test was conducted using a scholastic friction tester to rub agar simulating the skin in the longitudinal direction 10 times.

In the general towel on the right, there are large vertical friction scratches.On the left side, the CUOL towel has almost no vertical scratches.　　　　

CUOL relieves skin that has become sensitive due to age and dryness from the friction damage caused by towels every morning and night.

(Certified as a recommended product by the Japan Atopic Association)

⚫︎ Unevenness is 1/2

We compared the variation of the coefficient of friction with that of general towels at research institutes.

CUOL is about 1/2 unevenness compared to general towels. *

The lack of unevenness reduces damage to the skin.

* Flattening the pile length reduces the surface area exposed to the skin

⚫︎ High water absorption to prevent scrubbing

Even if it is frictionless, if the water absorption is poor, it will be rubbed and wiped.

CUOL has been certified by the Imabari test to completely settle within 5 seconds when immersed in water, proving its high water absorptionIt does.

Focusing on people's customary behaviors, we pursue skin-friendly formulas to the maximum extent possible.It does.

⚫︎ High water absorption, low friction. Damage-free formula for beautiful hair and scalp [Hair Care Series]

Cotton yarn and bamboo rayon yarn are used with a hollow inside and a large amount of water retention.。

Both threadsFibers with low friction and high water absorptionFor,Damage to hair caused by friction is greatly reduced.Is.

Using a schokescent friction tester, we conducted a test in which a towel was rubbed back and forth about 400 times on hair that had been soaked in water at a research institute. Compared to conventional towelsCUOL causes less damage due to frictionYou can see that.

⚫︎ Dryer time reduced by about 20% (in-house research) [Hair Care Series]

CUOL's towels absorb moisture from the hair well.It reduces the daily dryer time and suppresses damage to the hair and scalp caused by heating.

Who are supporting us?

⚫︎ Those who have issues with changes in their own skin type, hair type, and lifestyle

⚫︎ Those who have a high interest in skin care and hair care

⚫︎ Families of the child-rearing generation with babies and children

⚫︎ Those who have sensitive skin or those who feel fluctuations in their skin and have trouble selecting daily necessities

It is used as a daily self-care + 1 item.

In addition, we have been introduced, sold, and used as novelties at specialized stores nationwide.

⚫︎ Stores that handle skin care, hair care cosmetics, and miscellaneous goods

⚫︎ Beauty clinic, skin care clinic

⚫︎ Esthetic salon, reflexology salon

⚫︎ Hairdressing salon, hair growth salon, head spa salon

⚫︎ Hotels, inns, and other accommodation facilities

⚫︎Spa, sauna, hot bath facilities

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