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Based on the concept of "overlapping ingenuity to create the ordinary," we propose products that are both new and universal. A product label handled by designer Masahiro Someya, who has a background as a prosthetist.

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sugata

スガタ
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染谷商店
Based on the concept of "overlapping ingenuity to create the ordinary," we propose products that are both new and universal. A product label handled by designer Masahiro Someya, who has a background as a prosthetist.
〜1,000
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About the brand

Based on the concept of "overlapping ingenuity to create the ordinary," we propose products that are both new and universal. A product label handled by designer Masahiro Someya, who has a background as a prosthetist.
1
Small ingenuity that seems inconspicuous at first glance and harmony is born from their overlap. The sleek design makes it the perfect gift for yourself or for your loved ones.
2
To use comfortably and to make comfortably. The ideal design is to achieve both of these goals. It is characterized by a design that makes use of materials without waste and can be made in a simple process.
3
60% of sugata's PVC products are made from natural salt, which is more environmentally friendly than 100% petroleum-based plastics.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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A perspective that finds newness and universality at the same time.
Consideration and ingenuity for a comfortable life.
SUGATA explores a better way of doing things,
We aim to realize a product that will become a new standard product in everyday life.
 

What are we doing?

SUGATA's products are designed with the importance of being easy to use for the person who picks them up. And we design products with the importance of making them easy to make.
 
To use comfortably and to make comfortably.
 
With the ideal way of each thing that balances these qualities, we aim to realize a design that everyone involved in the product feels comfortable with.
 

Commitment to the product

The 2020 Good Design Award-winning "Bi-Fold Wallet | In addition, the pockets are arranged so that cards and coins do not overlap, so the contents fit flat and are designed to be less bulky.
 

Who are supporting us?

It is available at select shops that handle products with excellent design and museum shops attached to museums. In addition, the convenience series using colorful PVC has been well received as an inbound demand.
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You can also get an up to 30,000 yen coupon!

 

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