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Kruhi

Kruhi

クルヒ
Vendor
株式会社Valley and Wind
Kruhi is "nature in the palm of your hand" Keeping the blessings of the earth intact, moisture circulates every time you use it. We deliver care that reconsiders the burden on hair, skin, and the global environment
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Invoice registration number

T5011001143617

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About the brand

Kruhi is "nature in the palm of your hand" Keeping the blessings of the earth intact, moisture circulates every time you use it. We deliver care that reconsiders the burden on hair, skin, and the global environment
1
[100% naturally derived ingredients] Incorporating the power of plants into daily care, Regardless of age or gender, personal care nurtures the inherent health of each person's bare skin and hair for a long time without difficulty.
2
[Circulation that connects to the health of the community, people, and the future] Using plants growing in Japan's soil as the main raw material, we actively utilize unused resources and design processing that does not rely on petroleum-derived ingredients
3
[Kruhi's unique scent] An original blend of 100% natural essential oils that is close to your five senses and makes you want to take a deep breath.

More about the Brand Owner

株式会社Valley and Wind

カブシキガイシャ ヴァレーアンドウインド

In today's hectic world, we tend to forget the feeling of living with nature. Kruhi is "nature in the palm of your hand". The time and power that plants have nurtured that can never be reproduced are carefully enclosed one by one. We value the perspective of whether the things we use every day are putting a burden on our hair, skin, and the global environment. We continue to create products that spares no effort and time, without forgetting Japan's technology, view of nature, sense of aesthetics, and respect for the agricultural and forestry workers who nurture plants. Each person's choice to pick up Kruhi leads to the future, I hope it will be a gentle and sure step. Valley and Wind Inc. Arata Iura Ai
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to deliver daily care that is not burdensome to the skin or the environment.
　
This feeling is the origin of Kruhi's manufacturing.
　
Kruhi assumes that it does not use petroleum-derived ingredients,
It is a personal care brand that has reviewed the prescription design itself from the ground up.
　
I try many times and it doesn't fit, and I give up after expecting it.
The background of such "unrewarded shopping" is
It often contains ingredients that are not necessary for skin and hair.
　
"I finally found something that I can continue to use."
It is the greatest joy for Kruhi to feel that way.
It is also the reason to continue the brand.
　
Daily care is not limited to your own comfort,
To gently go around the people who use it, the people who make it, and the environment.
　
Kruhi provides care that can be used for a long time with peace of mind while looking to the future.
　
　
　

What are we doing?

　
Sincere formulation and care that delivers comfort to the five senses
　
Kruhi is the core of its manufacturing with sincere formulas and comfort that reaches the five senses.
We deliver products that make care time itself comfortable.
　
Through daily care, not only the hair and skin of the user,
We are making things that gently go around to the production side, the region, and the environment.
　
Skincare that is considerate of sensitive skin and can be felt
　
Perform patch and sting tests on sensitive skin,
It is rated as non-irritating. It is designed to be used by people with a variety of skin types.
　
All products are 100% naturally derived
　
No use of 10 chemical substances according to our standards,
It uses a formula that can be used with confidence.
　
Selection of raw materials that make use of local and unused resources
　
Agricultural waste is used as a raw material,
We also process raw materials in cooperation with social welfare corporations.
　
Circular manufacturing from the perspective of container design
　
Aluminum and glass with high recycling efficiency are adopted,
It is designed with circularity in mind throughout the product life cycle.
　
Design that returns to the environment with wastewater in mind
　
Soap shampoo has been confirmed to be 98.9% biodegradable in 5 days, and is designed with daily wastewater returned to its natural state.
　
Environmental Protection Initiatives through 1% for the Planet
　
Donate more than 1% of the proceeds to environmental protection organizations every year,
We believe that the act of choosing a product itself is an action for the future.
　
　
　

Commitment to the product

　
The standard of choosing inefficiency
　
Kruhi continues to choose processes that are time-consuming and time-consuming.
　
Returning to the origins of cosmetics,
Does not put unnecessary strain on bare skin and hair,
Manufacturing that delivers only the moisture needed and circulates gently to the environment.
Even with the advancement of technology, it is important to choose the "inefficient manufacturing method" that was once the mainstream.
That is the standard of Kruhi.
　
All products are 100% naturally derived.
Regardless of age or life stage,
We value that you can continue to use it with peace of mind.
　
　
Return to the origins of cosmetics
　
Without relying on synthetic ingredients such as petroleum-derived ingredients,
We design formulas that support the natural strength of skin and hair.
　
Prescription design that delivers "only what you need"
　
Not a temporary effect,
We emphasize that by continuing to use it, we will lead you to a healthy state.
　
　
Procurement of raw materials that make use of unused resources and connect people and communities
　
In collaboration with agriculture and forestry,
In some of the raw material processing, we also cooperate with social welfare facilities.
　
Daily care is not limited to the comfort of the present,
To connect to human health, society, the environment, and the future.
Kruhi continues to create products that create this cycle.
　
　

Who are supporting us?

　
Care that is chosen regardless of age or gender and is close to your daily life
Kruhi is not an age or gender limited brand.
I want to face the ingredients and choose something that is not burdensome for daily care.
It is chosen by people with such values.
In addition, regardless of generation or gender,
When you feel changes in your skin or scalp, or problems that are difficult to feel improvement
It is often picked up,
It is supported as "you can feel the change even though it is gentle".
　
Encounters with people who sympathize with their backgrounds and ideas
Not only visible features and trends,
While sympathizing with the ideas behind it and the attitude of manufacturing
It is also supported by those who want to choose daily care.
Accommodations, esthetic spas, beauty salons, etc.
People who provide a lot of care every day,
People who are responsible for hair and makeup for movies, dramas, and stages, etc.
Even among professionals who are aware of the burden on the skin and scalp
We are using it.
　
Voices of realization that "I can continue to use it with peace of mind"
We have received many comments from our customers as follows.
・Less stressful on the skin and scalp, so you can continue to use it with confidence.
・The scent was pleasant and I was looking forward to the care time.
・I can sympathize with the attitude of manufacturing
In addition
"I was able to use it comfortably even on skin that is prone to irritation."
"Even in times of fluctuation and discomfort, I was able to take it in with peace of mind."
"I can't let go of it anymore."
Voices such as this overlapped,
Trust is building up as a presence that is close to our daily lives.
　
Appearance born from environmental considerations and the value of MADE IN JAPAN
The aluminum bottles used from the perspective of environmental consideration are
It creates an appearance that blends in easily with the space.
Packed in it is
The time itself that plants have nurtured and can never be reproduced again.
As circulation and social awareness become the standard,
Kruhi has balanced environmental attitude with quality
It is also a product of MADE IN JAPAN and is spreading sympathy.
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