■ Current buyer demographic
・Germany has a male-to-female ratio of 4:6, while Japan has a ratio of 5:5 so far.
・ 25-34 year olds are the mountain, 35-44 year olds and 15-24 year olds are buying.
・ It is purchased as a commuting bag for creators, a commuting bag for women, and a backpack to match plain clothes.
* Although it is not leather, it is a backpack that looks like it because it uses vegan leather that resembles leather, so even adults can use it and it is not embarrassing to have.
■UCON ACROBATICS strong points
(1) Minimalist design and abundant colors make it easy to incorporate as a fashion item
The face and function of the product is easy to choose as "just right" in the current trend of preferring simple things.
Easy to match with various categories and lineage fashion, color and simple specifications.
Minimalist design with no extra functions, a clean silhouette without the volume that is common in gussets and overall casual backpacks, and grayish color development that is familiar to Japan.
These points make it easy to adapt to a wide range of genres, and it sticks to a wide range of buyers regardless of age or gender.
(2) Being an ethical brand
In order to realize a "sustainable society", we are conducting activities based on international certification and SDGs, and it is easy to be stabbed by the younger generation in their teens and 20s and women with high sensitivity.
(3) Waterproof fabric, water-tight zipper used
You can use it without hesitation in active scenes. However, it is not completely waterproof because it will be a sewn bag.
I don't think water will get inside unless you maliciously dip it in the water.
(4) Because it is a German brand, it is recognized overseas and has a design and color that is popular with foreigners.
Deployed in 27 distributions and 35 countries.
Current: Germany, France, Belgium, Italy, Israel, Belarus, Hungary, Singapore, Chile, Iran, Canada, Japan, Taiwan, Australia, USA, etc.