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Otona Lemon

Otona Lemon

オトナレモン
Vendor
シンワ株式会社
Planned by a hotel amenity sales company in Hiroshima. "Hiroshima", "Feeling good here", and "Adult" are the concepts. We will deliver a "little special feeling" when you hold it in your hands.

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T5240001006703

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About the brand

Planned by a hotel amenity sales company in Hiroshima. "Hiroshima", "Feeling good here", and "Adult" are the concepts. We will deliver a "little special feeling" when you hold it in your hands.
1
Led by female staff of a hotel amenity company in Hiroshima, we plan products. It seems to be in the amenities of a luxury hotel ... Look at it, use it, and feel rich.
2
Contains Hiroshima's unique raw material, "Hiroshima Lemon Juice" from Ikuguchi Island, the island of lemons. It expresses not only freshness but also "adult" lemons with design, usability and scent.

More about the Brand Owner

シンワ株式会社

シンワ

We are a hotel amenity wholesaler based in Hiroshima. Founded in 1971, it began with "Let me put a toothbrush in the guest room." Currently, as a trading company specializing in hotels, we directly deal with products such as amenities and room fixtures to accommodation facilities in the suburbs of Hiroshima, and sell amenities to accommodation facilities nationwide through our mail-order business. In recent years, we have received inquiries from lodging facilities in the prefecture about amenities and gifts unique to Hiroshima, and we have decided to develop original products. In 2022, we started a product development business as a new business. As our first original product, we decided to develop a hand cream containing lemon juice from Hiroshima Prefecture, and "Otona Lemon" was born. In October of the same year, we started selling "Adult Lemon Hand Cream from Hiroshima". Currently, it is also on sale at Orizuru Tower, Hiroshima Station, Onomichi Station, and hotel shops. The lineup will be added in the future.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since our founding in 1971, we have consistently engaged in the wholesale sale of hotel amenities, mainly in Hiroshima.
　
In recent years, we have received inquiries from lodging facilities in the prefecture that are our customers, saying, "We are looking for amenities and souvenirs unique to Hiroshima."
There were amenities that were widely described as "Setouchi", but there were few that specifically said "Hiroshima".
　
This led to the decision to develop original products based on the image of "something that can be used as a hotel amenity as a hospitable item in Hiroshima," "a memento for people who come to Hiroshima from Japan and abroad for sightseeing," and "something that has a special feeling and can be used as a gift."
　
We set up a women-centric project team, which was the beginning of Otona Lemon.
　
* The pouch on the right of the photo is an amenity for accommodation only.
　

What are we doing?

"I look at it, use it, and feel good."
"High-quality design"
"Hiroshima souvenirs, also as gifts"
"Adult"
Based on several concepts, we planned a product that contains Hiroshima's specialty "lemon".
　
Lemon products are particular about making you feel "adult" and "special" while they are already in the world.
　
It seems to be in a luxury hotel room ... It makes me feel good to see and use... I want to give it as a gift...
I envision that you will feel this way when you see OtonaLemon in front of you.
　

Commitment to the product

In October 2022, the first product, "Adult Lemon Hand Cream from Hiroshima," which contains lemon juice from Ikuguchi Island in Hiroshima Prefecture, the island of lemons, will be released. Sales have started.
■ Features of Hand Cream
・ Moist yet smooth to use.
Adult lemon scent with herbal essential oils.
　
Otona Lemon is based on concepts such as "Look, use, and feel good", "Adult", and "Hiroshima", and is particular about the feeling and scent of use targeting people in their 30s ~ 50s.
　
The package is a watercolor painting drawn by a female designer who is also an artist. It has a luxurious feel and is designed to make you feel good just by holding it.
　
　
　

Who are supporting us?

Based on the situation and voices of the final users when we stood at the customer's store and directly promoted it, mainly women in their 30s to 60s, purchased it for themselves or as a gift.
It is also popular as a gift from a man to a woman.
　
Here are some of the evaluations of those who have tried the tester.
・ Fragrant
・Non-sticky, easy to use for work and daily life
・ It is easy to use even in summer.
・ The design is wonderful
We have also seen cases where people remember after seeing them in stores and come back to buy them.
　
We also sell directly on our mail order site, but we may also receive repeat orders or bulk purchases as gifts.
　
We have heard similar situations from our existing customers.
　
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