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CRUSH CHAI

CRUSH CHAI

クラッシュチャイ
Vendor
株式会社TEA MAN
Just add milk and bring to a boil! Authentic chai made with 7 kinds of natural spices. No need to strain. Japan professionals who manipulate spices and herbs from all over the world have thoroughly focused on "solving problems" on site. No fragrances or colorants are used.
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T9020001159841

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About the brand

Just add milk and bring to a boil! Authentic chai made with 7 kinds of natural spices. No need to strain. Japan professionals who manipulate spices and herbs from all over the world have thoroughly focused on "solving problems" on site. No fragrances or colorants are used.
1
From the perspective of the café site, many problems were solved one by one and created a product. If you have a handpan, anyone can easily make it quickly by simply adding milk and sugar.
2
It can be delivered in a short time → Operational efficiency UP. Powder is easy to manage stock, and it is easy to calculate costs without loss. It is active as a new standard chai menu at cafes and restaurants.
3
Not only hot, but also ice cream using oat milk. It is sold at various dealerships and also for home use. Also, various salons when you want to feel free to offer "authentic chai that warms your body".

More about the Brand Owner

シシド ヨウイチ //ティーブレンダー

YOICHI SHISHIDO

Engaged in product development and production management at a tea maker in Setagaya. LATER BECAME INDEPENDENT AS FAPIG TEABLENDER. We develop products for all kinds of blended teas such as herbs, spices, black tea, Japan tea, etc. As a blended tea professional, he is in the business of creating various products from an unconventional perspective for the next generation, such as starting CRUSH CHAI, which is a combination of powdered tea and spices, from SCAJ in the fall of 2024. Representative of TEA MAN Co., Ltd. from 2024
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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*SCAJ2025 Tokyo Big Sight
　
　
Originally, it was a commercial tea wholesale company in Setagaya, selling all kinds of tea for restaurants, and there it handled hundreds of so-called "teas". Black tea, herbs, Japan tea, Chinese tea, instant, organic, flavored tea, etc.
I was in charge of product development, OEM, and production management, and while doing so-called "tea blending", I felt that it was very interesting to blend tea myself, so I started working as a FATPIG TEABLENDER in 2017, focusing on tea blending workshops, etc., to see if I could spread it and have people do it.
　
　
There are various types of tea. And while we can create infinitely, there are still discoveries.
It is often compared to coffee, but as various beverages become more and more diversified, we will create various things from the perspective of beverages rather than coffee or tea. Now I feel the fun of it, and I aim to be the most unique and playful tea company in Japan, and I am trying to do activities that allow people to feel the fun and potential of tea.

What are we doing?

　
　
　
　
　
　
　
　
　
　
　
　
"Blending"
"Thinking about the product"
To put it simply, that's what we're focusing on.
There are people who drink various teas, and we have the opportunity to meet them, but we feel the possibility of creating something that is created by combining tea, herbs, spices, etc. with free ideas.
Of course, the material is important, and the opinions we receive from our customers are also important. It can also be used in restaurants.
The areas that I come into contact with on a daily basis, such as sugar, salt, milk, and honey, are very wide, and I try them anyway.
The idea of "a chef or developer who uses tea" may be closer.
We also help with the development of various products.

Commitment to the product

Chai has made a lot of things.
Based on Assam, I used a variety of Ceylon, Japanese black tea, milk, sugar, and spices, and I actually did my own chai business trip service and set up an event stall.
　
CRUSH CHAI is based on the experience of chai that I have done with my own hands, and from the café site, is it possible to do it without straining just by adding milk?
As I continued to be told, I replied, "No," but I was told many times, so it was a product that I challenged. I think I've tasted the prototype more than 1,000 times.
◾️trouble
・ It takes time and effort
・ It is troublesome to strain
・ The taste changes depending on the staff who make it.
・ If you prepare a lot, you will lose money.
・ Weak spice feeling
・High cost
・ Tea leaves absorb milk and it is difficult to calculate costs.
　
I was thoroughly committed to solving this problem.
◾️resolution
・Just add milk and sugar and bring to a boil (reduce preparation time)
・ As it is without straining
・ It is difficult to make a difference in taste depending on the staff who make it.
・ You can use one cup at a time, and there is no loss and garbage.
・ Feel the spice properly
・ At the wholesale price, the cost of one cup can be reduced.
・ You can drink the amount of milk you used as it is.
・ Can be arranged to the store's unique taste
　
That's the kind of product it is.
After a lot of trial and error at the last minute to create an authentic, spiced taste and discomfort, we arrived at a hybrid blend of spray-dried oolong tea and seven kinds of natural finely ground spices.
　
I tried various fine grinding of tea leaves, but I couldn't reach the desired texture even if they were finely reduced to 30μ.
　
　
　
Below the image ↓
In a normal saucepan, put the powder (this product brown), sugar, and milk.
Just bring to a boil and mix. The time until boiling is the cooking time. (About 90 seconds)
　
Attached spoon image ↓
It is easy to make it lightweight by "scraping"
　
　
　
　
　
　

Who are supporting us?

It just went on sale in the fall of 2024, but thankfully, it is now being used by cafes, coffee stands, bakeries (it is also used for sweets, etc.), general stores, beauty salons, apparel, campgrounds, kitchen cars, set meal shops, etc.
　
We want shops all over Japan to feel free to use it, so we assume a realistic amount of usage and set the minimum lot to an amount that is easy to introduce.
　
In addition, from the general wives who like chai who purchased it, their own arrangement method (sweetness, amazake, sweets, sake)
You may also contact us through SNS.
I think the advantage is that it incorporates spices, warms the body, and is easy to arrange.
　
You can also try "plant-based milk" with various types and brands (oat milk, soy milk, amazake, etc.) It is easy to take variations on the menu at cafes.
Recently, we have received more and more orders for product sales with herbal tea.
　
SCAJ (Tokyo Big Sight) in 2024
　
　
　
　
　
Herbal tea series of Trump BOX. (This will also be up soon.) )
　

Brand review for CRUSH CHAI

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 1 of 1 results
Food & Beverage
Posted on
7/12/25
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オペレーションに関する様々な課題を解決でき、かつ、本格的な美味しいチャイが出来るので、お客様がとてもよろこんでくださっています。
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This review is based on orders for the following products
Replies from brands
この度はお取引きいただき有難うございます。お客様に喜んでいただけているとのこと大変嬉しいです！　 是非今後ともどうぞ宜しくお願いいたします。
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