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BARTI

BARTI

バルティ
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ミント物産株式会社
A craftsman's spice drum born using traditional manufacturing methods in Wales, where seaweed culture and pirate legends are alive. It is a one-of-a-kind gem that is environmentally friendly and has a deep flavor and elegance.
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About the brand

A craftsman's spice drum born using traditional manufacturing methods in Wales, where seaweed culture and pirate legends are alive. It is a one-of-a-kind gem that is environmentally friendly and has a deep flavor and elegance.
1
Seaweed culture that has continued since the 17th century and calibram are fused. It features a sharpened taste.
2
Eco-friendly biodegradable labels and recycled glass bottles for sustainability.
3
We offer new pleasures with a diverse lineup of coconut-based cream liqueurs.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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A one-of-a-kind craft rum liquor born from the Welsh coastline and seaweed tradition
　
Pembrokeshire, Wales, surrounded by the sea, is surrounded by the rich nature and the seaweed culture that takes root there. And the story of the legendary pirate Bartholomew Roberts, who once left this place and was called "Barty Do" (Black Bart).
　
Where these elements intersect, Jonathan Williams founded "Balti".
　
Originally known as the "Crazy Seaweed Man," Jonathan launched the Pembrokeshire Beach Food Company, a seaweed-based food business, in 2010 to serve dishes that make the most of seaweed and seafood from the local coast.
　
However, his creativity and adventurous spirit sought further expression. During the holidays after the birth of his second child, he came up with a new project that he was passionate about: spiced lime made with local seaweed.
　
"I simply wanted to make the best spiced Islam in the world that I wanted to drink, and it was a simple decision," Jonathan says.
　
In 2017, "Balti de Ram" was born, which combines local pirate legends with seaweed culture. After that, it changed its name to "Balti Spice Rum" and grew into one of Wales' leading rum brands.
　
　
　

What are we doing?

The Magic of Seaweed and Environmental Responsibility—Balti's Philosophy
　
What gives our lamb a special taste is seaweed called "laver", which is harvested on the Welsh coast. This seaweed has been an integral part of local food culture since the early 17th century, giving Balti spiced rum its unique smoothness and depth.
　
However, Balti's commitment to seaweed extends beyond taste. Founder Jonathan launched the Blue Carbon Project to research innovative carbon capture technologies using seaweed. This initiative aims to make Balti a carbon-negative company in the future.
　
"Seaweed absorbs carbon dioxide more efficiently than land-based plants, and by installing special ropes in the sea, we encourage the natural growth of seaweed and allow it to absorb more carbon," explains Jonathan.
　
Environmental friendliness is also evident in the product packaging. Balti's bottles are made of recycled glass, and the labels are 100% biodegradable, including adhesive. The shipping packaging is also plastic-free and made from easily recyclable materials.
　
In 2024, Balti received B Corp certification, officially recognizing its environmentally and socially conscious business model. "We don't just want to make good lamb, we want to make a positive impact on the planet."
　

Commitment to the product

Balti's supreme gem
　
◆ Balti Spiced Rum (700ml)
Based on the highest quality lamb from the Caribbean, it is blended with Welsh seaweed "Laver" and carefully selected spices. It features warm vanilla and orange sweetness combined with the spiciness of cinnamon and cloves, and the unique smoothness provided by seaweed.
　
Not only can you enjoy it straight with ice floating, but it also goes perfectly with cola and ginger ale. In 2024, it was awarded the "Best Lamb" award at the prestigious "Great British Food Awards", recognizing its exceptional quality.
　
◆ Balti Vegan Cream Liqueur (700ml)
Innovative cream liqueur of plant origin. The creamy coconut-based mouthfeel is exquisitely blended with the characteristic flavors of Balti Spice Rum. With a refined taste that sets it apart from traditional cream liqueurs, it has won seven awards at the 2024 World Drinks Awards.
　
　
　
　
　

Who are supporting us?

Balti favored by passion and adventure lovers
　
Balti is loved by those who want more than just a drink. Our main customers are sophisticated adults who respect nature and value authentic flavors and stories.
　
In particular, it has gained strong support from people in their 30s and 50s who make environmentally conscious choices, and it is now available in major retailers such as Tesco in Wales.
　
"Balti is not just a liquor, it's part of the lifestyle: creativity, adventurous spirit, and environmental consciousness — people who share these values form our community," says Managing Director Fran Barnickel.
　
People who share Balti's philosophy of "living with passion, creating, and doing good" are the true supporters of the brand.
　
　
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