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Posie

Posie

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合同会社longforme
Soy wax candles made by hand from Australia. Posie's scents are blended with inspiration from memories, travel, and more.
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T6010903003877

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About the brand

Soy wax candles made by hand from Australia. Posie's scents are blended with inspiration from memories, travel, and more.
1
Posie is a brand founded by two women, co-founders Ashley Sampson and Casey Brooker.
2
Made with 100% soy wax and fine fragrances and essential oils, it is designed in Australia and made entirely by hand.
3
We are inspired by the power of scent to evoke memories, and we want to light candles and create experiences where the mind travels.

More about the Brand Owner

JAU-Japan Australia United-

ジェイエイユー

Australia is full of creativity. We at Japan Australia United < JAU > import beautiful Australian lifestyle products to Japan.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Posie co-founders Ashley Sampson and Casey Brooker founded Posie in Australia in 2015. Inspired by the memory-evoking power of scents, the duo designs candles that take you from small moments in your daily life to a special journey by incorporating what you see and feel on your travels into the scent. Posey's library of scents is diversely composed of memories, journeys, and natural scenery. Each blend is carefully formulated to convey a specific place, emotion, or moment of time.
　
"The experience of lighting a Posie candle is the discovery and rediscovery of familiar yet unexpected scents, each carefully crafted to evoke a specific memory or moment. We love to hear stories about how scents resonate with each person's memories. In the future, we hope to continue to trap the feeling of nostalgia in the candlelit space. (Ashley & Casey)"
　
　
　
　

What are we doing?

The design of Posey's scent begins with sketching out the characteristics of each idea. Then, we proceed while thinking about how to express the characteristics as a scent. Casey and Ash's unique creative approach creates Posie's unique blend of scents.
Shortly after launching the brand, the duo realized how difficult it was to express the earthiness and woody scent. He traveled around the United States and Mexico, searching for inspiration and experimenting with scents. The experience of that trip made clear his passion for creating scents that evoked memories and memories, which later became Posie's identity.
　
All candles are designed and hand-manufactured in Australia, using 100% soy wax, fine fragrance and essential oils and housed in reusable glass jars. By sticking to local production and using thoughtfully crafted materials, we embody the brand's fair, cruelty-free and environmentally responsible operations.
　
　
　

Commitment to the product

Popular scents
　
KIN
A warm scent with the theme of "family". Bright and refreshing bergamot and violet leaf (violet leaf) are mixed on top of the relaxing sandalwood, creating a scent that is in perfect harmony with calmness and freshness. The natural and sophisticated unisex scent is recommended for relaxing in the living room or bedroom.
Sandalwood/Bergamot/Violet Leaf
　
SUR
A scent inspired by an adventure on the California coast. The scent of sharp amber and sweet patchouli creates a misty texture when driving through the forest. It is the very first scent that was created when Posie was founded.
Cedarwood / Amber / Patchouli
　
UME
The scent is a blend of white tea leaves, chrysanthemum buds, and plums.
Its floral scent reminds me of the plum trees that bloom in Kyoto in spring. It is a scent that is perfect for calming the mind and enjoying a quiet time, and it is a scent that makes you feel calm and refreshed.
White Tea / Chrysanthemum / Plum
　

Who are supporting us?

It is especially popular with women in their 20s to 40s, and many repeat customers purchase it. It is also purchased by apparel and cosmetics shop owners.
　
　
　
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