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Creative Nature

Creative Nature

クリエイティブネイチャー
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合同会社EMDM
Eliminating 14 allergens, it has both peace of mind and rich flavor. Creative Nature's "undoubtedly delicious" free-from food that is also considerate of natural ingredients and the global environment.
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About the brand

Eliminating 14 allergens, it has both peace of mind and rich flavor. Creative Nature's "undoubtedly delicious" free-from food that is also considerate of natural ingredients and the global environment.
1
Eliminates 14 major allergens with unique recipes and strict management system. We pursue uncompromising deliciousness that can be enjoyed by both children and adults with peace of mind. Focus on environmentally friendly and sustainable material selection.
2
The baking mix has both a rich taste and a fluffy texture, eliminating major allergens. The easy and authentic finish is well received, and there is no compromise even if it is gluten-free. Value the flavor of the ingredients.
3
With a diverse lineup of magicals and kids' snack bars, we offer snacks that are safe for children. Natural recipes using vegetables and fruits are allergy-friendly and expand the enjoyment of food.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Creative Nature was born from the personal experience of its founder, Julien Ponin. She suffered from multiple severe food allergies from an early age, especially during lunch at school, which was a time of loneliness and distancing. I experienced firsthand how painful such a "difference" is for children, such as not being able to eat the same food as their friends and not being able to share sweets at parties.
　
"I remember when I was a kid I couldn't eat 'normal' food like other kids, my mother had a hard time preparing allergy-friendly, safe meals for me. That experience led us to launch Creative Nature so that other parents and children don't have to go through the same struggles," says Julien.
　
Our mission is clear. To create a world where even if you have food allergies, no one is left behind, and you can enjoy delicious meals. People with and without allergies want to turn mealtime into a time of togetherness again by offering products that allow them to share the same joy at the same table.
　
We have a promise of "Delicious Without Doubt". It's not just about tasting good but also about providing a reliable product that people with allergies can safely eat. May mealtime be a time of pure joy, not anxiety.
　

What are we doing?

At Creative Nature, we are committed to creating products that completely eliminate the 14 main allergens. Developing a product that is free of gluten, dairy, peanuts, nuts, eggs, soy, fish, celery, shellfish, lupine, mollusks, mustard, sesame seeds, and sulfites — all of these was a big challenge.
　
What was particularly difficult was to achieve real deliciousness and texture while eliminating allergens. Many "freefrom" products taste like something is "missing", but we didn't accept it. After hundreds of prototypes and exploring innovative combinations of ingredients, they finally achieved uncompromising taste and texture.
　
Our manufacturing facilities are under strict controls dedicated to allergy response. To eliminate the risk of cross-contamination, we conduct thorough quality control in every process, from raw material procurement to manufacturing and packaging. In addition, all products are clearly labeled to ensure that consumers can choose with confidence.
　
In addition, they do not forget about environmental considerations. We choose sustainable raw materials as much as possible, and use materials with low environmental impact for our packaging materials. We aim to create products that are "friendly to both people and the earth".
　
Our commitment is not just to create "allergy-friendly foods". It's about creating a world where even if you have food allergies, you don't have to give up the joy of eating and social connections.
　

Commitment to the product

Baking mixes are our signature product. In particular, the "Fudgy Brownie Baking Mix" is known for its moist texture and deep chocolate flavor, despite being allergy-friendly, and many customers have expressed their delight for its "deliciousness that you can't believe is allergy-friendly." It's gluten-free, dairy-free, and nut-free, yet has an authentic taste that everyone can enjoy.
　
Magibles is an innovative chocolate confectionery that we are proud of. In particular, "Cheeky Choc HazelNOT Magibles" is very popular as a hazelnut-flavored chocolate that even people with nut allergies can enjoy. "It tastes like real hazelnut chocolate, which I can't believe it's nut-free," there are constant voices of surprise. With its light texture and rich flavor, it transforms snack time into something special.
　
The Kids Snack Bars series was developed with children's health and joy in mind. There are two types, "Berry & Beetroot" and "Mango & Carrot", each using real fruits and vegetables. They are high in fiber and nutritious, making them a great choice for school snacks. One stick contains the same amount of fiber as a medium-sized apple to support the healthy growth of children. It is designed so that children with allergies can enjoy snacks with the same peace of mind as their friends, and it is well received by parents as "the first snack with vegetables that children will be happy to eat".
　

Who are supporting us?

Creative Nature's products are mainly supported by people with food allergies and their families. In particular, we have received many comments from parents of children with multiple allergies that they have finally found a snack that they can be given with peace of mind.
　
Real customers have commented, "Even I, who have non-celiac disease, thought it was great," "For me, who avoids grains, eggs, nuts, nightshades, and dairy, these products are perfect!" "I can't believe this is nut-free. I don't know the difference at all."
　
Our products are sold in major supermarket chains such as Tesco, Sainsbury's, Ocado, Asda, etc., and are also widely accepted by general consumers who want "free from" food. It is also adopted as an allergy-friendly food in facilities such as schools and hospitals.
　
Our products are chosen not only by people with food allergies, but also by health-conscious consumers and those who simply "love good food". As a "choice" rather than a "limitation", it is meeting the needs of modern consumers for healthier and safer food.
　
　
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