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innovAte

innovAte

イノベート
Vendor
PERSON'S INNOVATION 株式会社
A lifestyle brand for sophisticated women that deals in British natural cosmetics and hot and cold items that blend in with the interior.
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T1120001117391

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About the brand

A lifestyle brand for sophisticated women that deals in British natural cosmetics and hot and cold items that blend in with the interior.
1
Natural Cosmetics [MOA] A natural skincare brand born in the UK that brings out the natural beauty of the skin with the power of plants.
2
Self-care [INNOVATE-ON] With the theme of warmth, sleep, and beauty, we carefully make warming goods in-house. A highly sensitive item that is perfect for gifts.
3
Loungewear [innovAte] Planned and produced in-house. Adult loungewear with a beautiful silhouette that feels good on the skin.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Many modern women who live busy lives have invisible anxieties such as "coldness," "discomfort," "tiredness," and "fluctuations." We operate the brand with the desire to deliver "time to prepare" and "options to take care of yourself" in such a daily life.
　
Two classmates from junior high school became mothers with children, and as they ran through their 40s, they experienced rough skin, problems caused by cold, infertility and atopy, and gradually developed items that were close to women.
　
From the outside and the inside, it is about balancing the skin, mind, and body. We propose "self-care habits" that can be used as a catalyst through items that can be incorporated more casually, more comfortably, and beautifully.
It is not a temporary trend, but we want to gently accompany the lifestyle of women itself through manufacturing that is close to everyday life and will be loved for a long time. With that in mind, we value a consistent attitude from manufacturing to proposals and packaging.
　
Our brand consists of three lines that support self-care from the three perspectives of "skin," "warmth," and "attire."
Formulated with British organic herbs and the "miracle herb" yarrow, [MOA] is a natural skin care that heals the skin and mind.
INNOVATE-ON, a warming brand produced in-house in Japan, develops goods that are close to women's physical conditions, such as hot and cold warmers made from corn.
And [innovAte], an elegant loungewear that allows you to spend a comfortable time at home or outside, is made in Japan and is both beautiful and comfortable.
　
Through these lines, we deliver time and beautiful habits to women who work hard every day.

What are we doing?

We are developing "three lines" that align the body and sensibilities.
The first is MOA, a natural cosmetics brand from the United Kingdom.
MOA is a botanical and natural skincare brand inspired by the rich nature of England and traditional herbal folklore. The origin of the brand is that the founder, Charlie, faced his daughter's eczema and wished to heal her skin with the power of nature.
The brand's symbolic "miracle herb" yarrow (yarrow) is said to have been used by the ancient Greek hero Achilles to treat wounds, and has long been popular in the United Kingdom. All of MOA's products are centered on this yarrow and are blended with carefully selected plants grown on organic farms to achieve simple and effective skin care.
We do not use any petrochemical ingredients, synthetic fragrances, or animal testing, and we also support vegan formulations (except for some).
Hand-painted packaging by artist Charlie is as important as the ingredients, and is environmentally friendly, including the use of reusable materials. MOA is a brand that gently delivers "magical healing" to the skin and mind.
The second is INNOVATE-ON, a warming brand with the theme of warmth, sleep, and beauty. We are developing hot and cold warmers made from dried corn and other warming goods made in-house. I would like to propose to all women a warming habit that "adjusts before it becomes unwell". Manufactured in-house in Japan, it pursues a unique design, and has a stylish appearance that is pleasing to children and women with its cuteness that makes you want to use it every day. It has a high scent and heat retention, and achieves a comfort that gradually relaxes your heart every time you use it.
The third is loungewear [innovAte] that is particular about being made in Japan. It is an item that can be worn both in the room and outside, and is both comfortable and beautiful.
Both lines develop and sell products aimed at highly sensitive women based on the common axis of "making everyday life comfortable."
　
　

Commitment to the product

What all of our products have in common is the attitude of "only making things that we really want to use."
MOA's skincare line uses herbs grown on organic farms in the UK. Of particular note is the yarrow (yarrow), which is called a "miracle herb". Taking advantage of the regenerative power and soothing properties of this plant, it is a formula that gently prepares sensitive skin. We are particular about an ethical and simple blend that eliminates parabens, synthetic fragrances, and animal testing, and pursues the comfort of the five senses with the scent and texture.
　
　
INNOVATE-ON's warming goods are carefully manufactured one by one in a domestic workshop, sticking to a structure that can be used repeatedly and using natural materials such as dried corn. The parts that come into direct contact with the skin are made of safe materials such as natural cotton, and the quilted batting is made of a material called down-like warmth so that the warmth lasts. It is designed so that both the giver and the receiver can feel comfortable.
　
　
The loungewear is designed with a high-quality texture and a beautiful silhouette, and is all made in Japan. We manage everything from patterns to sewing in an integrated manner to achieve tailoring qualities that are not found in mass-produced products.
　
In order to be chosen as a gift, all of our products are manufactured with both "beauty of appearance" and "certainty of content".
　

Who are supporting us?

We have received a lot of sympathy, especially from women in their 20s to 50s, who value their sensibilities and lifestyles. In particular, it has gained strong support from people who are highly conscious of femtech, who are sensitive to cold and unwell, and those who are conscious of ethical and sustainable consumption.
In physical stores, it is also available at department store pop-up stores and beauty salons, and is characterized by high demand for gifts and a high repeat rate.
In addition, many people choose warming goods and natural cosmetics as "gifts", and they are well received in the gift market.
It is not just a miscellaneous item, but is evaluated as "an item that can convey the feelings of someone", and it is compatible with customer service sales and proposal-type stores. In an era where people are chosen based on their values, we continue to grow as a brand with a solid presence.
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