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Onishi Mizuhiki

Onishi Mizuhiki

オオニシミズヒキ
Vendor
株式会社大西水引
We fuse traditional mizuhiki crafts with modern times, and offer exquisite products by hand. We cherish the beauty and meaning of mizuhiki and make it our mission to pass on the tradition to the next generation.
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T3500001014581

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About the brand

We fuse traditional mizuhiki crafts with modern times, and offer exquisite products by hand. We cherish the beauty and meaning of mizuhiki and make it our mission to pass on the tradition to the next generation.
1
By combining traditional techniques with contemporary design, we offer delicate and unique products by hand.
2
Using domestic materials, we pursue innovative product development that takes advantage of the beauty and meaning of Mizuhiki.
3
We create new forms with unbound imagination and ideas. We consider it our mission to pass on the Mizuhiki culture to the future for 50 or 100 years.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In Shikoku Chuo City, Ehime Prefecture, which is known as a paper production area, we at Onishi Mizuhiki were founded in 1982.
Mizuhiki, a traditional culture of Japan, has long been popular as a decorative string to accompany gifts. Each knot has its own meaning, such as "a flower knot that can be tied many times" or "a plum knot that can be tied tightly," and it contains the delicate care of the Japan people.
　
With the changing times, traditional crafts are moving away from everyday life. We felt a sense of crisis that if this situation continued, the mizuhiki culture would be lost.
　
"Protecting traditional techniques from our ancestors and creating a new culture for the next generation"
　
This sense of mission is our driving force. While valuing the beauty and meaning of mizuhiki, we would like to connect this wonderful culture to the future by proposing a new form that suits the modern lifestyle.
　
Mizuhiki is more than just an ornament. Something that "connects" people. It "wraps" the thoughts of the giver. And the one that "prays" for happiness.
　
We want to deliver this ancient sense of beauty and care in Japan in a way that is close to the lives of people living in the present day. It is our mission to preserve tradition and not be afraid to innovate, and to continue to pursue new possibilities in mizuhiki culture.
　

What are we doing?

At Onishi Mizuhiki, we are working to develop products that match modern lifestyles while preserving traditional Mizuhiki craftsmanship techniques.
　
The characteristic of our manufacturing is that everything is done by hand. We value the delicate beauty and warmth that cannot be reproduced by machines. Each knot of Mizuhiki is filled with the thoughts of the craftsman, which is the appeal of the product.
　
Our commitment to materials is also our strength. All materials such as mizuhiki and paper are made domestically, and we are making products that make use of the technical capabilities of our local Shikoku Chuo City as a "paper town". In order to bring out the original beauty of the material, we use carefully selected materials according to the design and application.
　
Currently, the company manufactures products at a total of three bases, including the head office factory in Shikoku Chuo City, Ehime Prefecture and two overseas bases. Based on the idea that "in order to make good things, we need people with passion to work on manufacturing with sincerity," we are working on manufacturing with the same thoughts across borders. In order to "equalize" and "improve" quality, the three sites are in line to check the finish and provide guidance on product technology.
　
We are committed to developing products that expand the possibilities of Mizuhiki, such as accessories and small items for everyday use, as well as traditional gift bags and gold seals. By "creating new forms with unbound imagination and ideas," we aim to pass on Mizuhiki culture for 50 or 100 years into the future.
　
　
　

Commitment to the product

Onishi Mizuhiki's products offer a unique charm that blends traditional techniques with contemporary design.
　
Wedding gold seals are our signature products. Celebrating a significant life milestone in marriage, the gold seals are available in a variety of designs, from traditional knots to modern ones with plum knots that young women will appreciate, to indigo and black for a stylish and luxurious look. The color and knot of the mizuhiki have meaning, and they convey the feelings of the giver along with their beauty.
　
Accessory accessories are products that make traditional crafts feel more accessible. Earrings, earrings, hair accessories, etc., which take advantage of the design of the mizuhiki knot, are designed to be easy to match with kimonos and yukatas, as well as everyday wear. The basic colors are three elegant red, white, and black that look great in gold. By combining these, you can enjoy a variety of coordination.
　
The small gold seal is a new proposal adapted to the modern lifestyle. It can be used for New Year's gifts, small celebrations, thoughtfulness, etc., and it is a "just right" gold seal with a cuteness that is not too pretty. It features a size that fits in the palm of your hand and a design that combines tradition and modernity, vividly coloring the gifting scene.
　
What all products have in common is the delicate finish by hand and the careful manufacturing that takes advantage of the beauty of the materials. We try to ensure that the thoughts put into each one reach the hearts of those who use, give, and receive.
　
　

Who are supporting us?

Onishi Mizuhiki's products are favored by those who value tradition but prefer to incorporate new things.
　
In particular, it is highly supported by women in their 20s and 50s who are interested in Japan culture and traditional crafts, and is chosen not only for themselves but also as gifts for their loved ones. People familiar with Japan culture, such as kimono and tea ceremony, praise its delicate beauty and traditional design.
　
Wedding gold envelopes are chosen by those invited to the wedding and the parents of the bride and groom as an item to decorate their special day. Many people choose our gold seals because they want to "stand out from others" and "create a special feeling".
　
Accessories and accessories are also popular not only for matching Japanese clothing, but also for those who want to incorporate Japanese elements into their daily fashion. The design concept of "traditional yet modern" has been well received as it blends naturally into modern life.
　
Many people have rediscovered the depth of Mizuhiki culture, such as "I learned for the first time that the knot of a mizuhiki knot has a meaning" or "I was very happy when I added it to a gift," and they sympathize with our mission to pass on traditional culture.
　
　
　
　
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