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BARAKO BOX

バラコボックス
The only specialty store in Japan for Filipino baraco coffee using rare Liberica varieties. Coffee to the Unknow For adventurous people looking for a new coffee experience!
〜1,000
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About the brand

The only specialty store in Japan for Filipino baraco coffee using rare Liberica varieties. Coffee to the Unknow For adventurous people looking for a new coffee experience!
1
It uses the phantom original seed "Liberica beans", which accounts for only 1% of the world's coffee distribution. It is a rare product that can only be drunk in the Philippines and is not distributed in the Japan market.
2
Its taste is deep roasted and has no acidity, and it is characterized by its refreshing and easy drinking. It has a rich flavor and barrel-fermented aroma, making it ideal for cold brew and iced coffee.
3
Our coffee is dedicated to those who carry on the spirit of heroes and seek adventure and new challenges. We hope to continue to be close to the daily lives of people who continue to take on new challenges.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The journey of BARAKO BOX began with an encounter with a special coffee that arrived from the Philippines. The coffee was something I had never seen in the Japan market, but I was fascinated by its deliciousness and started looking for a way to sell it ourselves.
 
At first, we knew very little about coffee, but we used social media to connect with coffee professionals and enthusiasts, and in 2021 we held an online tasting event. The response was surprisingly positive and gave me a sense of confidence. In addition, there were more opportunities to meet new customers through live commerce, etc., and the sale of cold brew coffee bags that demonstrated the charm of barako coffee that was perfect for ice cream was well received.
 
Gradually, we developed a better understanding of coffee, tasting a wide variety of coffees and learning about their different flavors. We understand the needs of coffee lovers and consumers in general, and we have become sensitive to trends in the coffee industry. Then, while carefully considering what kind of existence we should introduce Barraco Coffee, we gained repeat customers through test sales.
 
In the course of this challenge, I was inspired by the existence of revolutionaries in the Philippines. The barako coffee they loved, as the name suggests, has a powerful flavor like "kapenbarako" (strong man). "Capen Baraco" also gave strength to our frontier spirit that never gave up on the challenge of selling Filipino coffee in Japan, which no one knew about.
 
 
We believe that this coffee gives us the courage to take a new step and the power to innovate ourselves. BARAKO BOX hopes to be close to the daily lives of people who continue to take on new challenges and to help them step into the unknown together.
 

What are we doing?

Barraco coffee is a traditional coffee that has been produced mainly in the Batangas and Cavite regions of the Philippines. Rare Liberica species are used, and it is characterized by a strong deep roast taste with little acidity. The origins of coffee production in the Philippines date back to the 19th century, when Arabica was introduced during the Spanish colonial era. In particular, the Liberica variety is large and has a characteristic shape that is different from other coffee beans.
 
 
However, due to the labor of cultivation and productivity challenges, its production is limited. Currently, the production of Barraco coffee has become a declining industry and is mainly carried out by small farmers. They carefully cultivate their coffee trees while adhering to traditional cultivation methods.
 
 
Barraco coffee has become a part of the coffee culture and history of the Philippines. In Batangas and other Baraco regions, there are traditions and cultures associated with "Capen Baraco", reflecting the local identity and values. It is deeply rooted in Filipino culture and has become a symbol of Filipino identity. It is a coffee loved by Jose Rizal, a national hero of the Philippines, and other revolutionaries, and it is said that it influenced their thoughts and actions.
 
 
At our shop, we aim to deliver this rare and attractive coffee bean to customers in Japan with the original taste. While maintaining a quality that is acceptable to the Japan market, we offer coffee that allows you to feel the rich climate and history of the Philippines. Specifically, we are particular about manual picking in Japan, removing defective beans and cracked or chipped beans to improve quality. In addition, we aim to improve the cultivation and roasting techniques of the Liberica variety, and we are in continuous communication with local farms and producers.
 
 
We are responsible not only for the quality of coffee, but also for the background of its production, and aim for a sustainable society. As part of this effort, we support producers.
 

Commitment to the product

The concept of "coffee on the eve of the revolution" that we are proposing is for those who carry on the spirit of heroes and are adventurous, who are willing to take on new challenges and change themselves.
 
"Coffee on the eve of the revolution" refers to a coffee that gives you the courage to take a new step, a coffee that brings out the power to go beyond your limits and a time of suppressed, quiet passion, with the excitement before the energy explodes.
 
Here are some of our most popular products.
 
(1) Roasted beans
 
Our signature roasted beans are a dish that allows you to enjoy the deep taste of Barraco coffee. It is a blend made from Philippine Liberica and is characterized by its deep roasted acidity, rich flavor and richness.
 
 
 
(2) Cold brew coffee bag
 
The cold brew coffee bag, which allows you to easily enjoy authentic iced coffee, is a popular item that is perfect for the hot season. Barraco coffee, which has a refreshing aftertaste, is even more delicious when it is made with cold brew. The golden ratio is calculated and the content is adjusted so that it tastes best when served with 500 ml of water.
 
 
 
(3) Latte base (unsweetened)
 
With its smooth mouthfeel and rich aroma, the latte base (unsweetened) is the perfect base for a café latte or iced latte. It is a dish where you can fully enjoy the unique flavor of Barraco coffee. You can easily make a café latte by dividing it 3~5 times with milk, and you can also give Mr. Odano an affoguard over vanilla ice cream. It is also recommended as a gift.
 
 

Who are supporting us?

BARAKO BOX is a coffee bean specialty store that operates only online. The first entry point that connects us to our customers is the "box" where the product is delivered. The moment you open the box is the moment you encounter Barraco Coffee. That feeling of excitement, a feeling of elation mixed with anxiety and anticipation, as if you want to look inside, even if it is a little scary. I want to cherish that sense of adventure and curiosity, and I want to cherish that feeling. That's why we chose the name BARAKO BOX to express our desire for new experiences and discoveries.
 
 
 
The logo design is simple and impressive, emphasizing the letter B. The underscore means "to go up one notch" or "to go up one notch" and expresses the world view of BARAKO BOX.
 
 
In addition, the botanical pattern is based on the motif of the Liberica coffee tree, which is expressed in the colors of the Philippine flag. It is an energetic work that makes you feel the suppressed energy of the eve of the revolution, and symbolizes the world view of BARAKO BOX.
 
 
Our coffee is dedicated to those who carry on the spirit of heroes and seek adventure and new challenges. Through this coffee, we hope to continue to be close to the daily lives of people who continue to take on new challenges. Known in the local language as "kapen barako" (strong man), its strong and robust flavor will inspire you in important moments, such as during creative work or when making important decisions. Our customers love us as a daily partner.
 
 
In addition, it is a perfect product as a special gift. Our press releases have been reprinted in many ways, including "President Online", "Toyo Keizai Online", and "NIKKEI COMPASS".
 
 
It has been highly evaluated by those who prefer deep-roasted coffee, those who are not good at acidity, and those who want to enjoy the richness and aroma of coffee rather than just being bitter.
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