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YAMATOMO. FUN

Concept: Inspire with Gear Focus: Ultra-light & Usability Gear Mission: Support Hiker with Gear

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YAMATOMO. FUN

ヤマトモドットファン
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YAMATOMO.FUN
Concept: Inspire with Gear Focus: Ultra-light & Usability Gear Mission: Support Hiker with Gear
1,763
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About the brand

Concept: Inspire with Gear Focus: Ultra-light & Usability Gear Mission: Support Hiker with Gear
1
We manufacture and sell products with new challenges and flexible manufacturing that can only be done by a garage brand, and with politeness in mind.
2
Taking advantage of more than 20 years of experience in Hiker, we have a unique design that puts a lot of ingenuity into the shape of what you want and wish you had.
3
Gear that is ultra-light, cool, exciting, and fun to have.

More about the Brand Owner

山下 知子

Tomoko Yamashita

When I was a student, I was not good at exercising, and I was always the first in the marathon from behind. Graduated from Kuwasawa Design Institute. She became a stylist and has been active in a wide range of magazines, commercials, movies, and talent costumes. He met people and was involved in a musician's office. In addition, she was involved in secretarial work at a self-development company after meeting people. I will travel to India for one month. After returning to Japan, she entered university with the aim of becoming a nurse. While in school, he discovered mountaineering and yoga. She worked as a nurse for 10 years and as a public health nurse for 9 years. In the wake of the death of a close friend, he returns to the origins of making what he loves. In 2021, [YAMATOMO. FUN].
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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STORY
I've been climbing for more than 20 years, and until a few years ago, I was just having fun. However, year by year, I realized the age barrier. Still, I didn't want to give up the mountain climbing that I enjoy with my husband, and I wanted to continue somehow. I came across Hiking (ultralight hiking).
 
U.L. Hiking is a good opportunity to reconsider what my mountaineering and hiking was, and what I am aiming for, even though I have spent a lot of money and time on gear and clothing.
 
However, placing things directly on the ground or sitting on them is a concern for dirt, floorless tents are not good at insects and are uncomfortable, ultra-light but hard UL mats hurt my back and I can't sleep, and actions and gear like the trend of U.L. Hiking are stressful even though I am enjoying the mountains.
 
Therefore, I chose a tent with a domed floor and an air mat with comfort that may be excessive from U.L. Hiking's point of view, but I chose a tent with a domed floor that is as light as possible, and I chose other gear that is as light, compact, and simple as possible, and I changed the gear according to the goal, purpose, and enjoyment of climbing and hiking.
 
I love mountain climbing and hiking, and I still want to experience the excitement of the magnificent scenery of nature and various experiences with my husband as much as possible. I want to challenge the mountains and long trails of my dreams.
 
As I pursued My U.L. Hiking Style, I was not satisfied with the existing gear, and I often thought "I wish it was a little more like this" or "I wish there was something like this", and since I graduated from design school and liked being creative, I decided to make it myself.YAMATOMO. FUN] was launched.
 
For the purpose and enjoyment of climbing and hiking, U.L. Hiking and U.L. We hope that you will be able to incorporate Outdoor Gear well and support Your U.L. Hiking Style with Gear.
 

What are we doing?

YAMATOMO. FUN
&128681;「Inspire on GearDesigned with the concept of
🚩Ultralight & Usability GearMake a
🚩Cheer Hiker with GearIt's a garage brand
 
With more than 20 years of experience in Hiker,I want something like this, I wish I had it
Giving shape toAndNew challenges, flexible manufacturing, and politenessWe design our products with this in mind.
 
Use in the mountains and hikingTools that you and those close to you wanta,We think together and carefully produce each oneIt does. We search for materials from scratch, collect samples, and decide by actually looking at them.
 
It is a really small mountain garage brand that I started with my husband, who is my partner in various aspects, and who has been close to me and supports me in various ways.
 
There are many prototypes that we have made so far, such as staff sacks and crampon cases of various sizes and materials.Repeat try & error until you are satisfied to improve the degree of perfection and commercializeIt is connected.
 
You can immediately incorporate new things, and you can concretize even the slightest question or feeling and work on improvements and correctionsI think that is one of the strengths of being an individual producer.
 
YAMATOMO. FUN The brand name has the meaning of having fun in the mountains, making friends with the mountains, and making friends in the mountains.
 
Skillfully incorporate Ultralight Outdoor Gear to expand the range of mountaineering and hiking, increase the number of fields that can be enjoyed more, and challenge the longed-for mountains and long distances.Cheer and inspire Hiker with GearAim to be a brand!
 
* Read U.L. = ultra light
 
 
 

Commitment to the product

【U.L. FUN Drip 2.0】
There are many lightweight coffee drippers for outdoor use that allow you to easily enjoy delicious coffee in the mountains or camping, but as a coffee lover, I have not been able to find a coffee dripper that satisfies me so far, and after repeated trial and error, the U.L. FUN Drip 2.0 was completed.
Ultra-lightweight, compact, and conical in shape, it can extract delicious coffee for one person or several people, and it can be washed and used over and over again for easy cleanup. Not only in the mountains or camping, but also anywhere, you can easily enjoy delicious coffee with U.L. FUN Drip 2.0.
 
【U.L. Rainproof Sacoche】
I've been using the same ultralight sacoche for about 3 years. There was one large partition, and small items were divided into small pieces in a zip bag. Even if I used a zip bag, on rainy days, the tissues I put in would get damp and the other contents would get wet, so I would take out the contents and wipe them when I took a break or returned to the tent. This is a sober and troublesome smell.
Existing waterproof sacoche is made of thick and heavy material, or the design is not to your liking. That's why [UL Rainproof Sacoche], which is full of this particular gimmick, was created.
 
[U.L. Merino X Cap] latest model
In the mountains, merino wool is a standard material even in summer. However, there has never been a merino wool cap that can be worn even in summer. In that case, I decided to make it with YAMATOMO.FUN, and I used merino wool and X-Pac as the materials, and the result was U.L. Merino X Cap.
It is so light that you can't help but say "It's light!" when you hold it, and it has the finest comfort that fits gently
However, it is a Cap that can be worn comfortably from beginning to end without getting stuffy even in a hot and humid environment.
We would appreciate it if you could take a look at the product page.

Who are supporting us?

The target is a U.L. who enjoys hiking and mountaineering. People in their 30s to 50s who are also interested in hiking and fashion.
Most of the users are in their 30s to 50s, but it is used by a wide range of outdoor enthusiasts from their 20s to their 70s. We try to have a unisex design, but there are many male users.
Pop-up shops are held on an irregular basis. If requested, we may go to the site.
It is available at some outdoor shops in Japan and Taiwan.
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