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Ruamo Basic is a genderless personal care brand for people of all ages that has achieved the world's third-party certification for natural and organic cosmetics.

1,724

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Ruamo Basic

ルアモ　ベーシック

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株式会社ロゴナジャパン

Ruamo Basic is a genderless personal care brand for people of all ages that has achieved the world's third-party certification for natural and organic cosmetics.

1,724

Followers

Organic

Eco-friendly

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About the brand

Ruamo Basic is a genderless personal care brand for people of all ages that has achieved the world's third-party certification for natural and organic cosmetics.

Ruamo Basic is an organic personal care brand that was born in 2014 with the aim of "providing reliable quality, comfort, and natural fragrance to the daily life of the whole family!"

Logona Japan, which has been introducing European certified organic products in Japan since 1999, is proud to send you our own brand.

As a genderless brand for people of all ages, we introduce 4 body care products with a scent of Vabena and 3 skincare products of Fruity, Citrus & Rose.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Ruamo Basic was born in 2014. It was a time when the existence of organic cosmetics was known to many people in Japan and the number of users was increasing.

In such a case, is it possible to make personal care products that can be used by the whole family, regardless of age or gender, with quality that has cleared organic certification? and started development.

Since 1999, we have been introducing European certified organic cosmetics products to Japan, but this is our first experience of making our own products. In order for everyone to use it every day, what kind of items and textures are good, and the staff's family is involved in the development. For the key plant components, we chose plants that are as familiar to us Japan as possible.

What are we doing?

○ Plant ingredients

Believing in the power of plants, it contains plenty of organic herbal extracts and oils. The plant-derived ingredients used in the blend are of organic quality with as little chemical treatment as possible.

○ Gentle on the skin

In order for everyone to use it comfortably, regardless of age or gender, we luxuriously use skin-friendly cleansing ingredients and plant-derived moisturizing ingredients that have cleared the standards of natural and organic cosmetics, and do not use preservatives such as parabens.

○ Acquired NATRUE certification

Cosmetics and food have different standards for natural and organic. Neitulu is a certification specializing in cosmetics. We have strict standards for each category of cosmetics (e.g. shampoos, creams, etc.).

【Ruamo Basic's Promise】

● No petroleum-derived ingredients are used.

● No petroleum-derived preservatives are used.

● No synthetic fragrances are used.

● Natural &Organic Cosmetics Certification, NATRUE Certification*

● Vegan (vegan / animal-free) products

● We use high-quality organic ingredients

* Excludes Ruamo Basic Hair Conditioner

Products are manufactured in ISO9001 certified factories that are GMP-compliant, sustainable* certified by the international manufacturing standards for cosmetics

◆ We are striving to reuse bulk containers.

◆ Cooling and cooling by circulating well water in the building and factory

◆ Use of ecological lighting

◆ Reuse as much as possible, recycle what cannot be reused

*Certified as sustainable: Certified by the German Institute for Sustainability and Economy, established in 1991. 40 highly specialized experts question, develop, and document together on corporate responsibility, product quality, and sustainability. We have issued certifications to more than 200 industries and 16,000 companies worldwide, and our certificates and certification labels are among the best in the world.

Commitment to the product

○ Ruamo Basic Shampoo

A shampoo with caffeine derived from organic coffee and birch extract that cares for the scalp. I confidently recommend it not only to children and women, but also to men!

○ Ruamo Basic Cleansing Gel

The elastic gel gently removes sebum, base makeup and dirt without drying out. It can also clean pores and dirt, so it is recommended for adolescent and male skin.

○ Ruamo Basic Hand Cream

Refreshing lemon vevena scent! After moisturizing, it feels smooth immediately. For rough hand skin, it is formulated with organic plant oils to keep it moisturized. In between cooking and household chores, for care before bedtime.

Who are supporting us?

It is used by people of all ages.

[Customer's voice]

Ruamo Basic Shampoo

Ruamo Basic Hair Conditioner

Female in her 30s

There are more and more products that are good for the body and the environment, but it was hard to find one that suits my hair, and I was a shampoo refugee for several years. This product is an extreme story, and after using it a few times, your hair will be surprisingly smooth. Moreover, there is no rough skin and the scent is natural. Anyway, you can enjoy the feeling that your hair is becoming more lively day by day. I've come to like dryer time.

Luamo Basic Cleansing Gel

Female in her 60s

I used it for the first time, but it foams well and cleans dirt. Until now, there was foundation left on my nostrils, and I used to use cleansing cosmetics in a hurry, but that is no longer necessary. However, it doesn't stick out, and the bumps on the temples are disappearing. There is no scent or anything else to worry about. I'm looking forward to seeing my skin clean.

Luamo Basic Cleansing Gel

Ruamo Basic Facial Toner

Ruamo Basic Deep Moisturizer

Female in her 20s

I think it's been more than 3 years since I first used it. The cleansing gel removes makeup more thoroughly than I imagined, and I don't need to wash my face twice, so it's perfect for me, who is very troublesome. ★ The lotion is easy to use, and I love this product so much that I buy it with my mother's and use it. I recommend it ^^

Ruamo Basic Hand Cream

Female in her 30s

I'm glad that it is smooth and not sticky even after applying it with a moderately soft cream. In addition, I really liked the refreshing scent that passed through my nose so much that it made me think that verbena is such a good scent. My daughter also enjoyed the scent, saying, "It smells like lemon."

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