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Confiture Hiraiwa

Confiture Hiraiwa

コンフィチュールヒライワ
Vendor
平岩いちご農園・コンフィチュールヒライワ
Made with fully ripe Benicheoppe from our own farm and carefully selected natural ingredients, finished by hand, A luxurious confiture brand with a safe, secure, and rich flavor
    Handmade & Crafts
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T6810152089422

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About the brand

Made with fully ripe Benicheoppe from our own farm and carefully selected natural ingredients, finished by hand, A luxurious confiture brand with a safe, secure, and rich flavor
1
A confiture made with fully ripened 'Benihoppe' grown with reduced pesticides, featuring luxurious ingredients and rich flavors.
2
A new deliciousness combining carefully selected domestic natural ingredients such as traditional aged mirin, Yoshino kudzu flour, and rich handmade soy milk.
3
With a track record of winning the Eat JAPAN Delicious Award and expanding overseas through major online retailers, it is widely loved by health-conscious women, gift-seekers, and vegans alike
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason we launched the brand "Comfiture Hiraiwa" was driven by our desire for everyone to fully enjoy the rich nature of Kawabe Town, Gifu Prefecture, and the deliciousness of the "Benihoppe" strawberries carefully cultivated there.
Since starting greenhouse cultivation in 1972, our family has lovingly nurtured each strawberry with great care. Wanting to make the flavor enjoyable all year round, we opened a processing plant in 2010 and began producing confiture.
　
Our strawberries are blessed with the pure water, fertile soil, and mild climate of Kawabe Town, and we cultivate them using environmentally conscious methods such as reduced pesticides and natural enemy farming.
Driven by the desire to preserve the natural blessings as they are, we preserve the natural taste of the ingredients without using preservatives or colorings.
　
Through the brand, we want people to feel the gentleness of nature and the warmth of handmade craftsmanship. By combining carefully selected natural ingredients such as aged mirin from the long-established local brewery Hakusen Shuzo and Hokkaido beet sugar, they bring out a new appeal in strawberries.
Our confiture is not just sweet; it is a luxurious "strawberry treasure box" with rich ingredients and rich flavor.
　
We hope to continue being a brand that delivers heartwarming moments as everyday dining tables and gifts for loved ones.

What are we doing?

At Comfiture Hiraiwa, we focus on producing and selling confitures made with natural ingredients and handmade craftsmanship, focusing on 'Benihoppe' strawberries grown at our own farm in Kawabe Town, Gifu Prefecture.
　
Strawberries are registered as Gifu Clean Agriculture by incorporating reduced pesticides and natural enemy farming methods on their own farm. We cultivate safe and secure fully ripened strawberries in-house.
　
The ingredients for confiture are sourced only from trusted producers, such as aged mirin from the long-established local Hakusen Brewery, Hokkaido beet sugar, and domestic blueberries. We pursue confitures that use as little sugar or preservatives as possible, bringing out the natural flavors of the ingredients.
　
In product creation, we emphasize carefully hand-finishing strawberries to preserve their shape, color, and aroma.
　
For example, in the "Strawberry &Mirin Confiture," we pay close attention to heating and mixing to perfectly balance the richness of mirin with the sweet-tart taste of strawberries.
Additionally, by adding Yoshino kudzu flour, it achieves a natural thickness and a smooth mouthfeel.

Commitment to the product

Our products are committed to maximizing the quality of materials and the warmth of handmade craftsmanship.
Among them, we will introduce three of our main products.
　
[Strawberry &Mirin Confiture]
　
Luxurious use of Gifu Prefecture's 'Benihoppe' strawberries, matured mirin from Hakusen Sake Brewery, and Yoshino honkudzu flour, which has been in use since the Edo period.
　
Without using sugar or preservatives, it features an elegant and profound flavor where the natural sweetness of strawberries and the richness of mirin harmonize.
It pairs perfectly not only with bread and yogurt, but also as a sauce for cheese and meat dishes.
　
In 2023, we received the JAL Furusato Project Award at the 'Tabe JAPAN Delicious Awards' and have been praised by many customers for a 'new kind of deliciousness unlike anything we've experienced before.'
　
　
[Strawberry confiture]
　
A simple dish made only with strawberries, beet sugar, and lemon juice.
　
The fresh aroma and sweet-tart flavor of strawberries stand out, making it suitable for a wide range of occasions such as toast, ice cream, and scones.
　
No preservatives are used, making it safe for children to enjoy.
　
[Strawberry Soy Milk Ice Cream]
　
This healthy sweet luxuriously uses 'Benihoppe' from Hiraiwa Strawberry Farm, which offers an outstanding balance of sweetness and tartness.
　
By combining ultra-rich handmade soy milk pressed over time from carefully selected domestic soybeans, it is finished with a smooth and rich flavor.
　
No eggs, milk, white sugar, or emulsifiers are used at all. Vegans and those with allergies can enjoy it with peace of mind.
　
Leave it at room temperature for 5 to 10 minutes to enjoy a smoother melt-in-your-mouth texture.

Who are supporting us?

Our brand is supported by a wide range of customers, especially those who are highly focused on nature and organic practices. We receive many orders especially from women in their 30s~50s who are particular about materials and production backgrounds, families raising children who care about their family's health, and those with high gift demand.
　
Additionally, it is available at select shops, department stores, organic specialty stores in Gifu Prefecture, as well as retailers nationwide such as JAL Shopping and JR Central online stores. When participating in events or markets, we interact directly with customers and often receive warm feedback such as "The flavor of the ingredients really shines" or "It was very appreciated as a gift."
　
Recently, they have also ventured into overseas sales channels such as Singapore, attracting attention from overseas customers interested in Japan's nature and food culture.
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