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Natuwell

Natuwell

ナチュウェル
Vendor
Nature within合同会社
Organic JAS certified blended herbal tea. This blend is designed to make you want to drink it every day, and it's popular among those who gave up on herbal teas for being herbal and hard to drink, as well as beginners.
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About the brand

Organic JAS certified blended herbal tea. This blend is designed to make you want to drink it every day, and it's popular among those who gave up on herbal teas for being herbal and hard to drink, as well as beginners.
1
"Because it's something you drink every day, something you can truly feel at ease" We place great importance on environmental consideration, from selecting raw materials to materials, such as tea bags certified by organic JAS and made from biodegradable materials.
2
We pursued a blend × rooibos herbs that suppress the unique flavors of herbs, while the subtle sweetness of stevia leaf creates a delicious and easy-to-drink blend.
3
With the core message of "My wellness fulfilled by nature," It is a lifestyle brand that proposes wellness habits through products made from natural materials that blend into daily life.

More about the Brand Owner

波戸岡文子

FUMIKO HATOOKA

Since childhood, my interest in nature and plants has never changed, and the time spent in nature has filled my heart. There have been times in the past when you pushed yourself too hard at work or in relationships, disrupting the balance between your mind and body. At such times, I once again relied on the scent of plants. That scent has saved me many times. Rather than relying on herbs after you start feeling unwell, you can adjust your natural state by incorporating them daily. I started to feel that way more and more. The herbal tea gently permeates the body with its fragrance. A drink every day benefits not only your current self but also your future self. Wanting to bring such a cup into everyday life, we launched Natuwell. Career and Sales, MD (Product Planning, etc.) Qualifications held: JAMHA Certified Herbal Therapist
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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There was a time in the past when you overworked yourself at work or in relationships, lost yourself, and lost the balance between mind and body. I searched for a method that suited me, researched, and eventually discovered the scent of plants.
Herbal tea is not something to rely on after you start feeling unwell; rather, by incorporating it into your daily habits, you can restore your true state—this awareness is the origin of the brand.
　
However, even if you know it's good for your health and beauty,
Many people around me said they couldn't keep it up because they disliked the herbs' characteristic 'grassiness' and peculiarities.
　
We want to relieve that frustration and deliver a delicious cup you'll want to drink every day.
Leveraging my experience in sales, merchandise (product planning, etc.), and my expertise as a herbal therapist,
The brand's launch was driven by the desire to create products that support the healthy lives of women living in modern times.
　
The first item, the organic blend herbal tea,
We focused on a flavor that is easy to drink, even for those who dislike the strong flavors of herbs.
Waking up in the morning, between work, taking a breather at night—
We want to deliver moments that please, starting from the warmth and fragrance of a glass.
　
What Natuwell aims for is,
Appreciate nature and apply its blessings to your daily life.
And that both people and the planet are healthy.
　
We choose materials that are kind to both the environment and ourselves, valuing our connection with nature.
The pleasant cycle that begins from there helps balance the wavering mind and body,
We believe this will also lead to environmental conservation.
　
　
　
　

What are we doing?

Natuwell plans products made from natural materials that blend seamlessly into daily life with the core message "My wellness fulfilled by nature."
　
Our current flagship product is organic blended herbal tea.
We pursue a gentle aroma and delicious taste that even those who dislike the herbal 'grassiness' and strong flavors will want to drink every day.
　
The ingredients are carefully selected organic JAS certified pesticide-free herbs from around the world.
Manufactured in a domestic organic JAS-certified factory, no additives such as flavorings, sweeteners, colorings, or preservatives are added.
The tea bags use biodegradable materials derived from corn, showing a strong commitment to environmental consideration.
　
To blend and create a delicious flavor, the cut sizes of the herbs vary depending on the type.
Additionally, to preserve the quality of aroma and taste, we perform degassing treatment to prevent oxidation.
The scent when you open the bag is also a moment to look forward to.
　
In developing the blend, we repeatedly prototyped dozens of herbs, adjusting the formulation down to the 0.1g increment.
With the goal of making customers feel "easy to drink and delicious" and "something you can continue every day," we pursued a balance of aroma and flavor.
　
We focus on designs that are appreciated as gifts, such as packaging and gift sets.
　
From the selection of raw materials to the materials and manufacturing, we prioritize quality and environmental consideration.
　
　

Commitment to the product

Organic blended herbal teas come in three blends: Beauty, Refresh, and Relax.
　
For the blend, we choose high-grade rooibos.
Since it contains almost no stems or branches, it has little astringency or off-flavors,
The original flavor of rooibos gently harmonizes with the aroma of blended herbs.
　
【Beauty】
A blend of mellow rooibos as the base, featuring the pleasant acidity of rosehip and hibiscus, and the natural sweetness of steve leaf.
Perfect for daily beauty routines focused on beauty and health, its vibrant colors and gentle fragrance make it ideal for starting your morning or refreshing in the afternoon.
　
【Refresh】
Based on green rooibos, the refreshing scent of lemon myrtle takes center stage.
Lemon balm, peppermint, and stevia leaf are added to achieve a refreshing and easy-to-drink experience.
Perfect for work or when you want to change your mood, and since it's caffeine-free, you can enjoy it at any time.
　
【Relax】
A blend of rooibos with chamomile, linden, elderflower, and apple peas, offering a gentle sweetness and aroma.
Perfect for a relaxing time before bed or on a relaxing night when you want to take a relaxing break.
　
From our customers,
"From the moment you open the bag, a wonderful fragrance spreads and is soothing."
"The image of herbal tea has changed."
"Organic so you can drink with peace of mind."
These are some of the comments we receive.
　
All products are caffeine-free, so you can enjoy them regardless of the time of day.
　
There is high demand for gifts, such as "I want to recommend it to busy people," and gift sets with original printed cotton drawstring pouches are also popular products.
　
Lineup
● 5 tea bags, 3 types each
● 15 tea bags, 4 types each (3 blends above and 1 rooibos)
● Gift Set (5 tea bags× 3 types + cotton drawstring bag with bouquet print)
　
　
　

Who are supporting us?

Natuwell is supported by those who want to take care of themselves amid their busy daily lives.
The main target audience is women in their 30s to 50s, who are highly interested in health, beauty, and wellness.
Especially chosen by those who want to easily incorporate something gentle on their body even while busy with work, housework, or childcare.
　
In reality, many customers are beginners to herbal tea or feel that the peculiarities of herbs are unpleasant,
"Easy to drink and easy to keep going"
"The scent is gentle, perfect for relaxation."
These are the kinds of comments we've received.
　
"It's organic and seems good for your health, too."
This is not just about the aroma and taste, but also about the fact that the ingredients are safe to choose are reasons why they want to continue for a long time.
　
From these feedback, I feel that the brand is chosen not just as a luxury item, but as a 'habit to improve oneself.'
We believe we have a strong affinity with stores that value customers' own wellness, such as select shops that focus on organic and additive-free products, lifestyle proposal-oriented variety stores, and wellness and beauty-related stores.
　
　
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