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Rebuilding

Rebuilding is the process of destroying existing things and rebuilding them into new ones, proposing freedom and creativity in fashion.

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Rebuilding

サイコウチク
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再倖築
Rebuilding is the process of destroying existing things and rebuilding them into new ones, proposing freedom and creativity in fashion.
4,833
Followers

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About the brand

Rebuilding is the process of destroying existing things and rebuilding them into new ones, proposing freedom and creativity in fashion.
1
We specialize in reconstructing old clothes and transforming them into new fashion items. All items are one-of-a-kind and feature unique designs.
2
In 2023, he participated in the Paris Collection as the youngest Japan designer, and has received international acclaim. The originality and innovation of the brand is one of the reasons why it attracts attention both at home and abroad.
3
He has experience in providing costumes to famous artists in Japan and abroad, and has appeared in many performance scenes and media. It expands the creative possibilities of fashion.

More about the Brand Owner

田尻永太

Eita Tajiri

Eita Tajiri is a Japan fashion designer and founder and representative designer of the sustainable fashion brand saikouchiku. In 2022, we launched Reconstruction, proposing a unique fashion style that breathes new life into old clothes and remaking existing materials. Profile Overview • Date of birth: July 16, 2001 • Representative Designer of Rebuilding • Brand Established: 2022 • Main Activities ⇒ in 2023, he made his debut at Paris Collection as the youngest designer of the Japan. ⇒ has worked on costumes for artists from Japan and abroad, such as Mrs. Green Apple, King Gnu, and Fujii Kaze, and is also attracting attention in the field of artist costumes.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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1. Break the stereotype of fashion
He is aware of the problems of the mechanism of mass production and mass consumption in the fashion industry, and by remaking old clothes, he presents a new way of expression that goes beyond that framework. I believe that fashion is more free and creative.
2. Awareness of Sustainability
Out of a sense of urgency about environmental issues and increasing waste, we are focusing on remake fashion to build a sustainable fashion future. We believe that by remaking old clothes, fashion can contribute to society by breathing new life into things that were destined to be discarded.
3. Pursuit of unique creativity
We see remaking as a creative process that is not just about reusing old clothes, but also about adding new designs and values. By destroying and reconstructing existing items, we are taking on the challenge of creating one-of-a-kind items.
4. Personal Influence
From his own personal experiences and sensibilities, Eita Tajiri is fascinated by the free expressive power of fashion, and his desire to convey that freedom widely supports his activities.

What are we doing?

1. Concept of Reconstruction
At the heart of rebuilding is the concept of destroying existing things and rebuilding them into something with new value. The brand name "Reconstruction" also reflects this philosophy, and we pursue the free expression of fashion by reviving materials and old clothes that would otherwise be discarded in a new form.
2. Sustainability and Environmental Considerations
Rebuilding is strongly aware of the environmental impact of fashion and actively incorporates materials that are no longer in use, such as scrap wood and old fabrics, to provide environmentally friendly fashion.
3. The fusion of art and fashion
Reconstruction is a place of expression that fuses art and fashion, rather than confining remake fashion to the framework of mere clothing making. In addition to clothing design, we provide a place where you can experience the brand's world view through exhibitions and performances.
4. Freedom of expression in fashion
Rebuilding pursues free fashion that is not bound by preconceived ideas. The design of the brand does not depend on a fixed style and is constantly changing depending on the material and theme. Based on the belief that "fashion should be free", she develops her own style that is not bound by conventional trends and systems.
5. Designing with a story
Each rebuilt item tells the story of the history and background of the materials it possesses, as well as how it was reconstructed. By sublimating the thoughts put into the material into fashion items, we provide a special experience for the wearer.
6. Global Perspective and Emerging Design
The rebuilding has attracted attention in the fashion industry both in Japan and abroad, and especially since he participated in the Paris Collection, he is looking at the future of fashion from a global perspective. The design of the reconstruction is a unique style that combines traditional values and techniques in Japan with the latest trends in the world.
 
 
 

Commitment to the product

 
 
 
 
trade name
pattern mix docking knit
 
detail
Size: FREE
It is a piece that fuses two types of different patterned knits to create a unique look. In addition to the bold pattern mix, the stitching with white thread adds an artistic accent. With a loose oversized silhouette, it's perfect for enjoying a unique style. With details that shine with craftsmanship and a design with a strong presence, there is no doubt that it will be the star of your coordination.
 
 
 
 
trade name
docking flare slacks pants
 
detail
Size: FREE
Two different pair of slacks pants are boldly docked to create a flared silhouette. The three-dimensional silhouette adds volume to the feet and changes the impression according to the movement. Although it has a minimalist design, it has an outstanding presence. Recommended for those who want to enjoy a unique style.
 
 
 
trade name
docking single over arm tailored jacket
 
detail
Size: FREE
Two tailored jackets are combined to create a unique and sophisticated piece. It features thick arms and a relaxed silhouette. The design combines a classic tailored style with modern elements, and has a simple yet strong finish. This item is perfect for those who want to highlight their individuality.

Who are supporting us?

1. Target audience
・Men and women in their 20s ~ 30s with high fashion sensitivity
The target audience is those who like individuality and creative design and are looking for one-of-a-kind items like no other. While following trends, the customer base for rebuilding is the group that feels added value in remakes and sustainable elements.
- People in the arts and creative industries
The unique artistic nature and remake fashion of the reconstruction are also appealing to artists and people working in creative professions. People who see fashion as a means of self-expression, not just clothing, gravitate toward rebuilt products.
2. Actual customer base
Men and women in their 20~40s
The actual customer base is mainly the younger generation, which is more sensitive to fashion. In particular, there are many people who live in urban areas and gather information on social media, and people who are sensitive to sustainable fashion trends are buying them. In addition, it is supported by a wide range of customers, regardless of gender, who prefer unique items.
3. Wholesale Stores
-Ayne-
Ayne is a USED &select shop that handles used items, select items, and vintage items carefully selected from Japan and overseas, and handles remake fashion for reconstruction. With its unique and rare one-of-a-kind pieces, the shop appeals to fashion-conscious customers.
4. Testimonials
"The value of a one-of-a-kind item is high"
Many people say, "By having one-of-a-kind items that you can't get anywhere else, you can add individuality to your fashion." Since the rebuilt product is a remake, it is highly appreciated by customers that no two products are the same.
"Products with a story are attractive"
Many customers are interested in how the material is reused and what kind of story it has. Buyers have commented, "Each item has a background, and there is a sense of wearing a story, not just a fashion."
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

 

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