1. Target audience
・Men and women in their 20s ~ 30s with high fashion sensitivity
The target audience is those who like individuality and creative design and are looking for one-of-a-kind items like no other. While following trends, the customer base for rebuilding is the group that feels added value in remakes and sustainable elements.
- People in the arts and creative industries
The unique artistic nature and remake fashion of the reconstruction are also appealing to artists and people working in creative professions. People who see fashion as a means of self-expression, not just clothing, gravitate toward rebuilt products.
2. Actual customer base
Men and women in their 20~40s
The actual customer base is mainly the younger generation, which is more sensitive to fashion. In particular, there are many people who live in urban areas and gather information on social media, and people who are sensitive to sustainable fashion trends are buying them. In addition, it is supported by a wide range of customers, regardless of gender, who prefer unique items.
3. Wholesale Stores
-Ayne-
Ayne is a USED &select shop that handles used items, select items, and vintage items carefully selected from Japan and overseas, and handles remake fashion for reconstruction. With its unique and rare one-of-a-kind pieces, the shop appeals to fashion-conscious customers.
4. Testimonials
"The value of a one-of-a-kind item is high"
Many people say, "By having one-of-a-kind items that you can't get anywhere else, you can add individuality to your fashion." Since the rebuilt product is a remake, it is highly appreciated by customers that no two products are the same.
"Products with a story are attractive"
Many customers are interested in how the material is reused and what kind of story it has. Buyers have commented, "Each item has a background, and there is a sense of wearing a story, not just a fashion."