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LUMILIE wants to develop skincare products with model Rumi! It is a brand that was launched from the development of products after discussions with the research team.

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LUMILIE

ルミリエ

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株式会社INSTINCT BROTHERS

LUMILIE wants to develop skincare products with model Rumi! It is a brand that was launched from the development of products after discussions with the research team.

〜1,000

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About the brand

LUMILIE wants to develop skincare products with model Rumi! It is a brand that was launched from the development of products after discussions with the research team.

LUMILIE is a skincare brand with a "new form in which women play an active role" in which the women of the development team themselves act as advertising towers and are responsible for sales.

LUMILIE was launched to support mothers who are busy with work and child-rearing. I want to take care of my skin more easily! But I definitely don't want to compromise! That's what I want to do.

The sweat and smiles of the development team were put into the product. We are developing products with the hope that women all over Japan will smile and be happy.

More about the Brand Owner

株式会社INSTINCT BROTHERS

インスティンクトブラザーズ

INSTINCT BROTHERS HOLDINGS is developing multiple businesses in the field of regenerative medicine, which has developed from research to the treatment stage, centered on the manufacture and sale of regenerative medicine stem cell cosmetics. Utilizing our research know-how in regenerative medicine, we provide comprehensive regenerative medicine services in the fields of beauty, health, and lifestyle improvement. Let's create a company that can contribute to society! We will contribute to the extension of healthy life expectancy in society through medical, beauty, and health-related businesses.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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LUMILIE is a skincare brand that was born from a group of women who wanted to develop skincare products together with model Rumi. They had a strong desire to sell the products they made with their own hands, and decided to launch a brand. During the development phase, they worked closely with the research team to handle everything from product planning to manufacturing.

The brand is characterized by the fact that it is not just a provision of skincare products, but also that women are actively involved in the management of the brand and express their voices as advertising towers. Unlike traditional skincare brands, LUMILIE doesn't just sell its products, it takes pride and belief as a creator and communicates its appeal directly to consumers.

In addition, LUMILIE proposes a new style of "skincare brand in a new form" in which women grow the brand on their own and lead it to success. Not only does this create a more relatable and relatable brand image for consumers, but it also serves as a way to convey the brand's own story and passion.

The brand's vision is to spread the word about the importance of women believing in their own abilities and having the courage to take on challenges through the products they create with their own hands. LUMILIE aims to continue to provide innovative products and brand experiences with that desire in mind.

What are we doing?

LUMILIE is characterized by a product line that focuses specifically on skin regeneration and age-appropriate care.

The brand's philosophy is to bring out the natural beauty of the skin, and it employs cutting-edge beauty ingredients to achieve this purpose.

LUMILIE'S PRODUCTS HAVE BEEN DEVELOPED TO SUPPORT BUSY MOMS.

Skincare usually involves a number of steps, including toner, emulsion, and serum, which can be a huge burden for moms who don't have time due to work or childcare.

Therefore, we are developing products with the desire to "enjoy skin care more easily but without compromising on the effect."

Skincare is designed to be both easy to use and effective so that even on days when children are the top priority, mom herself can be the top priority.

LUMILIE TRIPLE RICH SERUM LOTION contains three types of "human stem cell culture medium".

Human fibroblast acclimatization culture medium*1 is a fibroblast-derived ingredient that produces collagen, elastin, and hyaluronic acid, giving the skin firmness and elasticity.

In addition, human cord blood cell acclimatization culture*2 is extracted from young, active cells rich in growth factors to support skin repair.

Exosomes*3 of human adipose-derived mesenchymal cells play a role in transmitting information between cells, promoting skin conditioning and repair.

This triple approach reduces signs of aging and keeps your skin bright and healthy.

LUMILIE is committed to quality at all stages of product development, based on the belief that "it is applied directly to the skin". It uses only skin-friendly ingredients, so it can be used by people with sensitive skin.

All products have obtained "JSBA certification" from the Japan Human Stem Cell Therapy Aesthetic Association, proving their reliability and high quality.

Commitment to the product

【LUMILIE TRIPLE RICH SERUM LOTION】

A stress-free lotion serum that puts bare skin first

Because it is applied directly to the bare skin.

Since it is applied directly to the skin, I want to be involved in research and development to create skin care products.

I want to regain the original moisture of my skin! With this in mind, we focused on expensive human stem cell culture media and triple blended three different types of human stem cell culture medium.

【LUMILIE TRIPLE RICH CLEANSING】

Contains 3 types of human stem cell culture medium + 3 types of hyaluronic acid A cleansing lotion that simultaneously "removes dirt" and "gives beauty ingredients"

We are also particular about the basic step of skin care, "cleansing".

Since it does not use petroleum-based surfactants, it is finished with a formula that is gentle on the skin.

Since it is oil-free, it has a gentle cleansing power, is less irritating, and can be used by dry and sensitive skin.

The thick texture reduces skin irritation and makes it easy to blend in with makeup. It is a wash that makes the skin fluffy.

【LUMILIE TRIPLE RICH SERUM CREAM】

The power of human stem cell extract × hyaluronic acid to increase deep moisture and skin moisture! A high-performance cream that protects the skin and leads to radiant skin!

Luxuriously blended with hyaluronic acid, a highly moisturizing ingredient, jojoba seed oil that keeps the skin healthy, and human umbilical cord blood cell acclimation culture medium, which is attracting attention as an anti-aging ingredient. In addition, squalane forms a moisturizing veil on the skin and keeps it moisturized for a long time.

Who are supporting us?

Those who are in their 30s or older and have a high sense of beauty

It is supported by people in their 30s who want to prevent skin aging with age and maintain youthfulness. Products with a high content of human stem cell culture medium can be applied to the skin and give it a luster, so it is supported by users who value aging care* and age-appropriate care.

People with sensitive or dry skin

It is made with a gentle formula with no additives and mild irritating ingredients, so it is used by people with sensitive or dry skin. It is highly regarded for its ability to replenish moisture without putting a burden on the skin.

Busy lifestyle

It is favored by busy career women and working women who are looking for efficient skincare in a short amount of time. It is popular for providing easy yet highly functional skin care items that can be effectively cared for in a short time.

Below are some examples of customer testimonials.

35 years old, career woman

"I'm busy with work and childcare, but LUMILIE's Triple Rich Serum Lotion has really helped me. I can feel the firmness of my skin and feel the anti-aging effect."

28 years old, sensitive skin

"I'm glad I found LUMILIE's products that I can use even with sensitive skin, especially the non-oil cleanser, which is gentle on my skin and can be used on my skin that is prone to dryness. I like how moist it feels after washing."

42 years old, emphasis on aging care

"I was concerned about the changes in my skin as I aged, but since I started using LUMILIE's serum lotion, my skin has clearly become softer and my skin has become more conditioned.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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LUMILIE

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Beauty

Skin Care & Basic Cosmetics

LUMILIE

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