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余[yo]

余[yo]

ヨ
Vendor
株式会社たかくら新産業
Yo is a clean hair care series designed based on the hair type and scalp of Japan people and the climate of Japan.

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Invoice registration number

T4130001008406

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About the brand

Yo is a clean hair care series designed based on the hair type and scalp of Japan people and the climate of Japan.
1
Yo is made by selecting a base material that suits the hair type of Japan people. The raw material contains the highest quality plant-derived amino acid-based cleaning ingredients.
2
The scent is a blend of organic essential oils with the theme of "regulating the mood".
3
Developed with the utmost consideration for the environment and the pursuit of a chemical-free and natural manufacturing method. The bottle is made of Tritan, which is widely used for medical purposes to enhance safety.

More about the Brand Owner

高倉健

KEN TAKAKURA

Established in 1993. Based on the concept of "something that does not yet exist in Japan", we introduce many natural and organic products from around the world to the Japan market. In 2007, he established an original organic brand. With the mission of "organic and natural for daily use," people all over Japan can use the highest quality and pick it up every day. We continue to develop products at a low price. Major brands include "made of organics", "Pubicare organic", and "A.P.D.C."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The project started around 2015 when Jun Takayanagi of Hair Salon Omotesando Atelier and Ken Takakura of Takakura New Industry had a conversation about the imported shampoo they use every day. "It's not bad at all, but isn't there something better?" This discomfort ultimately comes down to the difference between the hair quality of Japan and the water quality in Japan. We came to the decision to cover all the processes and material selection in Japan country and create a shampoo that best suits Japan people.
　

What are we doing?

The production that we proceeded with Mr. Seiichi Kanai of Beauty Pharmacology Co., Ltd., which pursues a chemical-free and natural manufacturing method, has taken a turn for the worse. However, the artificial luster and fragrance that have been decorating hair care products until now have been removed, and only what is really necessary for the scalp and hair have been carefully generated. Rather than an immediate effect, it is a slow-acting shampoo that slowly permeates the body. I am proud to say that I have arrived at a hair care product that is less flashy but honest and straightforward, like the soup stock dishes that Japan people eat naturally every day.
　

Commitment to the product

By using yo, I want to prepare my mind as well as my scalp and hair. That was the starting point for creating the scent of Yo. With the support of experts in natural herbs and essential oils, a lineup of yo-yo scents that work on the autonomic nervous system and are pleasant as a scent has been created. The essential oils used in Yo are also organically grown plants. It is a scent that is not found in raw materials grown using pesticides, and has the original strength and gentleness of plants.
　

Who are supporting us?

Yo's hair care series has been introduced to several hair salons, lodging facilities, department stores, and interior shops in Japan.
　

Brand review for 余[yo]

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Hair Salon・Barber Shop
Posted on
3/27/26
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いつもお世話になっております お客様にも大変好評で 手触りがよくなったと喜んで 頂けてます これからも使い続けたいと思いますので 宜しくお願い致します　拝
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This review is based on orders for the following products
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