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THE NEW CHAPTER

THE NEW CHAPTER

ザ ニュー チャプター
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合同会社Seep
A sexual wellness brand that is easy for people of all genders to pick up They sell domestic organic lotions and condoms that blend in with your interior.
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T8011003016545

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About the brand

A sexual wellness brand that is easy for people of all genders to pick up They sell domestic organic lotions and condoms that blend in with your interior.
1
With the motto "To have independence in sexuality is to have independence in life", it was born to bridge the gender gap in sexuality.
2
Nagano Prefecture Organic Ingredients 95.9% Vegan / Cruelty-Free Lotion Can Be Used as a Hybrid with Lubricant/Delicate Zone Moisturizer
3
There are 10 condoms for home use and 4 condoms for portable use.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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THE NEW CHAPTER was launched because of the discomfort I felt in my daily life and my doubts about the stereotypes of sexuality that are ingrained in society. In conversations with friends, I was faced with the value that "if you don't respond to your partner's sexual desires, it can't be helped if you cheat on me," and I began to think deeply about the background of why many people prioritize the expectations of others and societal norms over their own feelings. Through marriage, family, and work, I witnessed women being treated as "someone's property" and the unconscious oppression of sexuality, realizing that it was not an individual problem, but a problem of social structure.
　
Sex education in Japan is biased towards reproduction and bodily functions, and there is little talk about pleasure, consent, or gender. As a result, misinformation and prejudice permeate unconsciously, and it has become commonplace for women, in particular, to suppress their feelings and desires. You can't tell your own "NO" and become insensitive to the "NO" of others. This is not limited to sexual issues, but also affects the human rights awareness and mental health of society as a whole.
　
THE NEW CHAPTER was born out of a strong desire to change this status quo.
Sincerely face your own senses and build a relationship of trust between mind and body. We want to rethink sex not only as a part of reproduction but also as a part of pleasure and self-affirmation, and realize a world where everyone can be themselves.
The brand name carries a tribute to all those who are carving out a new chapter in their lives and a wish for a future where this is not something special but an everyday thing. THE NEW CHAPTER aims to realize a society where everyone, regardless of gender, age, or values, can be themselves.

What are we doing?

THE NEW CHAPTER is developing sexual wellness products using domestically produced organic ingredients to realize a world where you can be yourself. At the root of the brand is to break down stereotypes and prejudices related to sexuality and to be honest with the sensations of mind and body. In product manufacturing, we give top priority to safety and security, and we are particular about providing time for sensibilities to be happy.
　
For example, Lubrican Lotion uses organic herbs from Nagano Prefecture and carefully selects plant ingredients that have excellent moisturizing and anti-inflammatory properties. By using no synthetic fragrances and only essential oils, the scent is made to create a clean and relaxing experience that feels like taking a deep breath in the forest.
The ingredients include queen's seed extract, lotus flower water, apple fruit extract, and other ingredients that have excellent water retention, antioxidant, and astringent effects. In addition, we are also conscious of the relaxing effect and hormonal balance support of natural essential oils such as bitter orange, ambret seeds, and vetiver.
　
In product development, we focus on meeting the diverse needs of modern times, such as caring for delicate zones, reducing pain during intercourse, and improving the quality of self-pleasure.
Due to the awareness of issues related to sex education and social taboos in Japan, we are pursuing a minimalist and sophisticated design that is easy for everyone to pick up, and renewing the image of adult goods. From the perspective of the SDGs, we also contribute to solving social issues by considering the use of domestically produced raw materials and sustainable production backgrounds.
THE NEW CHAPTER continues to evolve day by day as a brand that aims to promote comprehensive sex education and self-esteem, not just providing products.

Commitment to the product

THE NEW CHAPTER's products are characterized by their minimalist and sophisticated designs and functionality that is close to the user's sensibilities.
The main product, "THE NEW CHAPTER LUBRICANT LOTION", is luxuriously made with organic herbs from Nagano Prefecture and contains plant ingredients with moisturizing, anti-inflammatory, astringent, and antioxidant effects. Since it is scented with only essential oils without synthetic fragrances, it spreads a clean and relaxing scent that makes you feel like taking a deep breath in the forest.
It is active in various daily situations such as caring for delicate zones, reducing pain during intercourse, and improving the quality of self-pleasure. It can also be used as a serum, making it easy to incorporate into your daily care.
　
"THE NEW CHAPTER CONDOM" features a simple and urban package. The design is easy to pick up regardless of gender or age, and it renews the image of traditional adult goods. It is made of high-quality materials and is not only safe to use, but also is supported as an item that naturally encourages communication with your partner.
　
Actual buyers have commented that it is "comfortable to use and soothing by the scent", "safe to use with a partner", and "I was very happy when I gave it as a gift".
THE NEW CHAPTER's products support mental and physical wellness while subtly accompanying your daily routine.

Who are supporting us?

THE NEW CHAPTER is supported by people who value "being yourself" regardless of gender, age, or lifestyle. In particular, it is highly regarded by couples in their 20s and 40s who are interested in taking care of their delicate zones and self-pleasure, as well as couples who want to value their relationship with their partners and those who are looking for new values about sex.
　
In addition, the minimalist and sophisticated design is popular with those who are reluctant to use conventional adult goods or want to give them as gifts. Many select shops and lifestyle stores that actually handle it say that it blends in with the interior and that it is easy to pick up, and the sales channel is gradually expanding, especially in urban areas.
　
Buyers have commented that they can use it with confidence, that the scent and comfort are of high quality, and that communication with their partners has deepened, and that the circle of sympathy has expanded through social media and word of mouth. THE NEW CHAPTER is supported by many people as a new community that goes beyond just a product brand and is close to the diverse values of today.
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