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A Ugandan lifestyle brand that uses African prints and sustainable materials from Uganda to develop bags, accessories, and apparel that combine design and function

1.1万

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RICCI EVERYDAY

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株式会社RICCI EVERYDAY

A Ugandan lifestyle brand that uses African prints and sustainable materials from Uganda to develop bags, accessories, and apparel that combine design and function

1.1万

Followers

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About the brand

A Ugandan lifestyle brand that uses African prints and sustainable materials from Uganda to develop bags, accessories, and apparel that combine design and function

The products are made by women in directly managed workshops in Uganda, and women who tend to be marginalized in society, such as single mothers, are actively employed. It fosters their confidence and pride.

Based on the concept of "liking rather than liking," we provide a place where you can find your own personality and the "likes" of your customers while being excited.

Our goal is to create items that are both aesthetically pleasing and functional. In addition to the visual design, we make things that are easy to use and incorporate in everyday life.

More about the Brand Owner

仲本千津

NAKAMOTO CHIZU

Born in Shizuoka Prefecture in 1984. After graduating from Hitotsubashi University Graduate School, he worked in corporate sales at a Japanese bank. After that, he joined an international agricultural NGO and was stationed in Kampala, the capital of Uganda. Together with the women he met at that time and his mother living in Japan, he founded RICCI EVERYDAY, which plans, manufactures, and sells bags and travel goods using colorful and playful African fabrics. Established a Japan corporation in 2015 and a local subsidiary in 2016. In 2022, he opened a showroom in Kagurazaka, Tokyo. In November 2016, she won the Grand Prize of the Japan Africa Entrepreneurship Support Initiative, in September 2017 she won the Grand Prize of the International Entrepreneur Award at the 5th Global Awards, in November 2017 she received the Special Prize of the Japan Innovator Awards 2017, and in November 2017 she received the 6th DBJ Women's New Business Plan Competition Project Encouragement Award. In January 2018, he was selected as the representative of CHIVAS VENTURE 2018 Japan.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"I'm here."

In Japan, where women's active participation has been loudly called out for a long time, there are still many women who feel that it is difficult to live because they are hindered by the environment, social structure, and social norms, and cannot demonstrate their abilities as they want. Such women may even lose sight of their identity due to a kind of "curse" of "how it should be".

This feeling was largely influenced by my experience working at a bank.

At that time, the company's rules stipulated the color of suits, nails, hair colors, etc., in detail, and everywhere you looked, there were many people dressed the same. I felt like my personality was being sucked out of me.

"I'm here."

As a small act of resistance, I always chose unique colors and bold designs for the innerwear I wore in my suit. I still remember feeling a deep sense of relief and a certain sense of pride that I was able to be myself with what I had "decided for myself" and that I could stay the way I was.

・Encounter with African prints

We deliver products called African prints, which are attractive because of the unique combination of colors and patterns that are beyond imagination.

African Print tells us,

"It doesn't matter what stereotypes or social conventions are, what matters is whether you like yourself or not."

I feel that it is speaking powerfully.

・Pride and self-confidence of Ugandan women

In our workshops in Uganda, we involve socially marginalized people, such as single mothers and former child soldiers, in our production activities as "makers."

They have been unable to get a higher education, no decent jobs, and have managed to make ends meet. Some of them have had unimaginable experiences.

However, they are now improving their lives while earning a regular income through their work, and they have gained confidence by proudly sending their products to the world, and they are playing an active role in becoming what they want to be.

What are we doing?

Through its business activities, RICCI EVERYDAY aims to create a world where women around the world can overcome social norms and stereotypes, discover and realize their true selves.

Through my work, I would like to create as many women as possible who will regain their confidence and pride.

In addition, RICCI EVERYDAY conducts manufacturing with the utmost consideration for environmental impact in all production processes.

While mass production has become possible due to the improvement of technology, there are many African prints that are made through a production process that is not environmentally friendly. We minimize the use of African printed fabrics made by such poor production methods and actively adopt fabrics produced by environmentally friendly processes.

In addition to African prints, we also use sustainable materials produced in Uganda, such as paper beads made of paper and bark cloth, which has been registered as a UNESCO World Intangible Cultural Heritage.

Commitment to the product

・ Pursuit of ease of use, not just appearance.

Our goal is to create items that are both aesthetically pleasing and functional.

Starting with the Akelo bag series, which can be used in many ways with one, and a convenient pouch that you can't let go of once you use it, we will pursue ease of use and incorporation in everyday life.

So that you can be with the "like" you find, anytime, anywhere.

・Do the right thing with sincerity and sincerity.

In addition, people are subjected to social exclusion, poor working conditions, environmental destruction, clothing waste, racism, animal welfare, and cultural appropriation.

There are a wide range of issues that need to be faced in continuing to be a global fashion brand.

I don't want to be a brand that is built on someone else's sacrifice.

We aim to ensure the happiness of the people and the environment for future generations.

We will work sincerely and earnestly on the "right thing" that we can do.

Who are supporting us?

It is targeted at women in their late 30s and supported by women in their late 20s to 40s. There are many fans of women who balance work and family, as well as single women who work hard. There are many reasons why people like the brand, such as those who are interested in the appeal of African prints, those who are highly interested in sustainability and ethical consumption, and those who are interested in Africa.

Wholesale stores are mainly those that sell lifestyle goods, fashion brands, and department stores.

The following is an example of what our customers are saying.

"The day after it arrived, I took it to dinner with my mom friend and she complimented me on the bag, which made me feel so good. I really like the innovative design and colours of the African prints."

"It's a unique and thoughtful thing, and I wanted to support the thoughts of a single mother, so I gave it to my loved ones."

"People who have seen it have complimented me on how cute I am, and I get excited when I talk about Made in Uganda."

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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