[Developer's thoughts]
The first reason why Tomoya Osada, the business representative of IN MIST, came up with this project was the earnest voices from people close to him about supplements that are supposed to support daily health and beauty, saying, "I can't drink them even if I want to."
"Why is it so difficult to continue supplements?"
Women and the elderly who do not have pills down their throats, business people who are too busy to take them, children who do not want to take pills, etc. There are surprisingly many people who care about their health and beauty, but find it difficult to continue with existing tablets and capsules.
Although supplements are valuable only if they are continued, the specifications of conventional tablets such as "water required", "difficult to drink", and "time-consuming" are too "commonplace", and no one realizes that the inconvenience is a major barrier to continuation.
Based on his strong belief that "health should be more easily enjoyed by everyone," Osada decided to "create a form of nutritional supplementation that anyone can easily continue."
With a strong sense of mission to deliver supplements that can be continued "hassle-free, fun, and easy", we paid attention to the novel idea of "drinking with mist" that changes conventional stereotypes.
Furthermore, Osada was also questioning the competition for the "content" of "0000 mg of formula" that the supplement market was in. I am convinced that what is really important is not to "eat excessively", but to "take the necessary nutrition frequently and at a pace that can be used by the body".
In this way, the scientific perspective of solving the problem of "people who cannot take supplements" and "taking them most efficiently and frequently" is fused. These two strong motivations were the origin of all of IN MIST's challenges.
We are expanding our application in the fields of beauty, health, and nursing care, lowering the hurdles of nutritional supplementation to the limit, and aiming to be a "universally designed supplement" that anyone can easily take.