IN MIST

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株式会社ゼロワンブースター
Beauty supplement "IN MIST" to drink with mist. Just one push of high-quality vitamins anywhere. We will deliver a beauty routine that can be "continued" with ease and deliciousness.
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T7010401098832

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About the brand

Beauty supplement "IN MIST" to drink with mist. Just one push of high-quality vitamins anywhere. We will deliver a beauty routine that can be "continued" with ease and deliciousness.
1
Frequent vitamin supplementation is the secret to beauty. With IN MIST, you can enjoy delicious one-push anywhere without water. The liquid mist quickly reaches the body, making it easy to nourish on the go.
2
The uniquely developed aluminum double-layer structure "Fresh Keep Bottle" is carefully developed to protect vitamins that are prone to deterioration, maintaining high quality until the end.
3
The most important thing in supplements is "to continue". With ease of use, portability, and deliciousness finished with unique flavor creation technology, you can enjoy beauty from the inside with supplement habits that will no longer be frustrated.

More about the Brand Owner

長田 知也

OSADA TOMOYA

Graduated from the Graduate School of Agriculture and Life Sciences, the University of Tokyo. He majored in food science and molecular biology at the same university. He joined Suntory Holdings Co., Ltd. and gained experience in quality assurance, R&D strategic planning, and new business development for beverages and alcoholic beverages such as "GREEN DAKARA" and "Kaku Highball Cans". Although he was a supplement user, he felt that the absorption efficiency and difficulty of continuing existing supplements were problematic, so he decided to develop a new shape of supplement. The company's in-house venture system has planned the "Supplement IN Mist" business, which was launched and promoted by 01Booster. He is a member of JAPAN MENSA.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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[Developer's thoughts]
 
The first reason why Tomoya Osada, the business representative of IN MIST, came up with this project was the earnest voices from people close to him about supplements that are supposed to support daily health and beauty, saying, "I can't drink them even if I want to."
 
"Why is it so difficult to continue supplements?"
 
Women and the elderly who do not have pills down their throats, business people who are too busy to take them, children who do not want to take pills, etc. There are surprisingly many people who care about their health and beauty, but find it difficult to continue with existing tablets and capsules.
 
Although supplements are valuable only if they are continued, the specifications of conventional tablets such as "water required", "difficult to drink", and "time-consuming" are too "commonplace", and no one realizes that the inconvenience is a major barrier to continuation.
 
Based on his strong belief that "health should be more easily enjoyed by everyone," Osada decided to "create a form of nutritional supplementation that anyone can easily continue."
 
With a strong sense of mission to deliver supplements that can be continued "hassle-free, fun, and easy", we paid attention to the novel idea of "drinking with mist" that changes conventional stereotypes.
 
Furthermore, Osada was also questioning the competition for the "content" of "0000 mg of formula" that the supplement market was in. I am convinced that what is really important is not to "eat excessively", but to "take the necessary nutrition frequently and at a pace that can be used by the body".
 
In this way, the scientific perspective of solving the problem of "people who cannot take supplements" and "taking them most efficiently and frequently" is fused. These two strong motivations were the origin of all of IN MIST's challenges.
 
We are expanding our application in the fields of beauty, health, and nursing care, lowering the hurdles of nutritional supplementation to the limit, and aiming to be a "universally designed supplement" that anyone can easily take.

What are we doing?

 
[IN MIST developed after about 5 years of conception and development]
 
Against the backdrop of the challenges faced by the supplement market, I aimed to achieve "the most efficient form of taking reliable basic nutrients (vitamins, etc.)". In other words, we started with the desire to change the "way of taking food" rather than changing the nutrients or increasing the amount, but there was a lot of trial and error before commercializing it.
 
Try different flavors and verify what kind of taste and situation fit you. In addition, since the ingredients deteriorate with regular spray bottles, we spent time looking for a manufacturer that would develop aerosol cans for food products with guaranteed quality.
 
Before I knew it, five years had passed until the requirements necessary for the experience of taking supplements with mist, the product types that supported it, and the solution was derived. But it is precisely because we have spent that much time that we can deliver products to customers with confidence.
 

Commitment to the product

[Pursue everything without compromise]
 
 
IN MIST has not only transformed nutrition into a mist, but has also been thoroughly committed to the development of its own technology in order to pursue all of "quality", "deliciousness", and "ease of use" without compromise.
 
 
・Realization of "healthy habits that can be done in 1 second" (ease of use):
 
 
With a spraying mechanism that focuses on a pleasant mist feeling, ingestion is completed with one push per second without water. Based on the concept of "it becomes a habit because it is easy", we provide a supplement experience that will not frustrate everyone.
 
・Unique supplement formulation technology (pursuit of deliciousness):
 
 
We have developed a unique technology that maximizes deliciousness and aroma while condensing nutrients into a small amount of liquid. By finishing it deliciously and misting it with a unique flavor creation technology that incorporates professional technology, it is possible to nourish deliciously anywhere without the need for water.
 
Innovation in Fresh-Keep Bottles (Thorough Quality Protection):
 
 
In order to protect vitamins that are sensitive to light and air, we use a uniquely developed aluminum double-layer bottle called "Fresh Keep Bottle". The two-layer structure with complete separation of liquids and human-safe nitrogen gas thoroughly guards the ingredients from air and light, ensuring high quality even after opening to the last drop.
 

Who are supporting us?

IN MIST is supported by a wide range of people, mainly women in their 20s and 30s who are highly aware of beauty and health.
 
Customer feedback praises for its ease of continuity and deliciousness, such as "it is easy to absorb and can be drunk without water" and "it is very delicious and easy to take vitamins, so I will continue to do so."
 
In addition, registered dietitians have professionally evaluated it as "an ideal supplement because it can be easily taken anywhere."
 
[Recommended for people like this]
 
☑ Those who want to take care of themselves easily even if they are busy
 
☑ I don't like tablets and drink-type supplements
 
☑ Irregular eating habits and feeling vitamin deficiency
 
☑ Prefer beauty items that can be carried around
 
☑ Emphasize scents and design that can change your mood
 
☑ Those who want to continue beauty while being easy to continue and having fun
 
☑ Sensitive to trends and new beauty routines
 
・Where to handle
Currently, it is available at EC, Rakuten, Amazon, 51 Hands stores nationwide, Tsutaya Home Appliances Futako Tamagawa store, Kochi Tsutaya Bookstore, and e-commerce shops of famous beauty clinics.
 
 
 
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Pay for purchases by invoice. Payment via credit card is also accepted.
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