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kaala

For all those who enjoy yoga, a bag born in Hamburg, Germany, made of vegan materials that is close to your time outside of yoga

〜1,000
Followers

kaala

カーラ
Vendor
株式会社三栄コーポレーション
For all those who enjoy yoga, a bag born in Hamburg, Germany, made of vegan materials that is close to your time outside of yoga
〜1,000
Followers

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About the brand

For all those who enjoy yoga, a bag born in Hamburg, Germany, made of vegan materials that is close to your time outside of yoga
1
A yoga bag designed to combine ease of use, functionality, and aesthetics, while not using chemicals or animal-derived materials that are harmful to the human body and the environment.
2
The brand was started in 2020 by two female product designers who have been practicing yoga for many years, with the desire to create a truly easy-to-use and beautiful yoga bag.
3
While the storage of yoga mats is the first priority, it has a simple design that eliminates waste that can be used conveniently in everyday life, and is made from a sustainable perspective that is kind to the human body and the environment.

More about the Brand Owner

Carolin van Eupen/Regina Winther

The brand was launched by Carolin van Eupen and Regina Winther, two Germans with more than 16 years of experience as product designers in the fashion industry. Combining industrial design and fashion, we specialize in developing practical products that are minimalistic, intuitive, aesthetic and easy to use. They realized that there was no practical bag to carry a mat in yoga, which is also their routine, and wanted to design a bag that was easy to use, functional, and aesthetics, and "kaala" was born.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We want to develop products that are close to each other for a long time, can be used sustainably, and do not generate waste.
 
It was important for us to design a bag that was easy to use, functional, and aesthetically pleasing. In addition, we wanted to develop a product that aligned with our values. "Buy only what you need," "Use things for a long time," "Stick to quality," and "Use while repairing and improving" are the basics that we have cherished for a long time. We want to develop products that have the necessary functions while identifying what is really important, what should be eliminated, and what is excessive, not only for ourselves but also for the social environment. We are alive and working. Yoga in everyday life is also a training for letting go and taking. We take yoga as a guide to question the production process, tackle challenges, and develop ideas. The yoga bags we have developed are well thought out and designed to last. It is a bag that is useful when going to a yoga studio or in everyday life, and is made with gratitude for people and the natural environment.
 
▲ Boston bag with design and functionality

What are we doing?

Design phase with consideration for the environment and nature conservation
 
We strive to develop products that cover all areas of sustainability, including ecological, economic, and social. To that end, our strategy covers three areas:
1. For Nature: Reduce waste and the use of harmful chemicals.
2. For production: We carry out sewing work under fair conditions.
3. At home: Kaala's products can last for a long time, from yoga studios to weekly shopping, so you don't have to buy another bag. We believe that durability and recycling are key elements of sustainable use of resources.
 
All materials used are bluesign certified and vegan certified PeTA. Made of recycled nylon, no animal materials, and sustainable and vegan material. At our factory in Ho Chi Minh City, we respect the safe and fair working environment of our workers. The wages of workers are 81% higher than the minimum wage in Vietnam, and they are generously provided with two weeks of paid leave, maternity leave, health insurance, and other benefits.
 
▲ We have obtained vegan certification PeTA
 
▲ Made of recycled nylon fabric
 
▲ Production scene in Ho Chi Minh City

Commitment to the product

Origin of the brand name
"Kaala" is a word often used as a Finnish surname. Finnish design is practical and functional. Inspired by the beautiful Scandinavian nature, the national character that values individuality, and the lives of people who coexist with nature, it was adopted as the brand name. It also means "fish" in Finnish.
 
Material that is particular about adhesives
All of Kaala's products are completely free of ingredients of animal origin. There are no leather logo patches or pendants, no horns or mother-of-pearl buttons, and even the glue is vegan. Our yoga bags also attach great importance to the durability of the product. Long-lived products reduce consumption and the amount of textile waste, allowing for sustainable use of resources. Recycled nylon is resistant to tear and abrasion, and it's also lightweight, which can also reduce the strain on your shoulders.
 
A bag that can be used in various scenes
Pursuing "functionality and sustainability", KAALA's bags are designed to be used not only for yoga, but also for travel scenes and town use.
 
< backpack>
If you extend the flap part, you can store the yoga mat upright. It can be used not only for going to and from the yoga studio, but also for outdoor scenes and travel.
 
 
 
< Yoga Mat Case>
There are two zipper pockets with gussets on the outside, so you can put the minimum necessary luggage such as your bottle, smartphone, wallet, etc.
 
 
 
<Boston Bag>
It comes with a yoga mat case of the same color that can be used alone. It has a large capacity, so it can be used as a travel bag.
 
 
 
 
< Sling Bag>
A sling bag recommended for users who have a yoga mat in the studio. Extending the flap increases storage capacity.
 
 
 
 
 

Who are supporting us?

The main target is women who practice yoga. Those who are active on holidays, before or after work, or on the way to pick up and drop off their children are the target audience and the actual customer base. It is recommended not only for those who consider yoga as a part of their lives or those who are thinking of starting it, but also for town use and travel for those who are doing exercises other than yoga. The current wholesaler is a select shop for yoga-related equipment.
 
▲ Vegan yoga bag
 
 
 
▲ It can also be used for town use
 
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