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GOAT STORY

GOAT STORY

ゴートストーリー
Vendor
株式会社ウェルリッチ
Goat Story is a brand born in Slovenia. To create a new experience for you in pursuit of a blissful cup of coffee that you brew yourself. That's our mission.

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T1030001057936

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About the brand

Goat Story is a brand born in Slovenia. To create a new experience for you in pursuit of a blissful cup of coffee that you brew yourself. That's our mission.
1
Goat Story is a Slovenian-born brand that caused a stir in the crowdfunding campaign in N.Y. in 2014 with an astonishing achievement rate at the time.
2
The smart coffee dripper GINA was created with the person who researches and brews hundreds of extraction processes in mind.
3
In the process of the spread of coffee culture, there are various approaches to taste preferences and the same brewing method. Find a way to enjoy coffee like you've never experienced before.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Isn't it exciting to hear the old story that "coffee started when a goat found a red nut"? GOAT STORY is strongly attracted by its slightly humorous anecdotes."I want to enjoy coffee more."I gave shape to my feelings. Because coffee has been loved in various regions and cultures, there are variations in how to drink it, and the depth is infinite. And yet, unexpectedly, the fun of "brewing yourself" is often overlooked. Therefore, I launched this brand with the idea that it would be nice if there was a tool that anyone could easily but authentically enjoy coffee.
The most important thing is that:"A special feeling that you can enjoy because you brew it yourself"To reach more people. "With the help of technology and design, we want to deliver fresh surprises and excitement" is the underlying idea. Even in the busyness of daily life, the time to face a cup of coffee at your own pace is an important moment to reset your mind. I want to share those moments with as many people as possible. That's why through GOAT STORY, we want to expand the coffee experience and deliver excitement that will make you look forward to tomorrow morning.

What are we doing?

GOAT STORY aims to create a world where people can enjoy a life with coffee more freely and with a lot of individuality. The foundation for this is the creation of products that combine various extraction methods, designs, and smart functions. For example, the smart dripper "GINA" is multifunctional and can handle everything from pour-over to immersion and cold brew with a single unit. It's easy to use, and a dedicated app assists you with the extraction time and amount, so you can easily brew a barista-like cup at home.
In the process of product manufacturing, we are very particular about "selection of materials" and "fusion of high-tech × manual work". By teaming up with a European design team and engineers, we have achieved both a beautiful form and excellent practicality. In addition, we have thought through every detail, such as the selection of materials to increase durability and the design with consideration for the global environment. Because the tools for brewing coffee are something that you touch every time you use them, they are both "long-lasting" quality and sustainability. The items created by such accumulation are sure to enrich your coffee time, with the story behind them.

Commitment to the product

Smart coffee dripper "GINA"
In addition to the three types of brewing methods of pour-over, French press (soaking method), and cold brew, the built-in scale linked to the app escorts the beans, the amount of hot water, and the brewing time to recreate the best handmade coffee maker. He has won numerous design awards, including the Good Design Award. It has a simple and sophisticated design, so it can be displayed with the interior.
　
2 in 1 Electric Mill "ARCO"
You can freely switch between manual and electric, so you can quickly grind electrically at home and just turn the handle outdoors. The particle size can be adjusted in 240 steps from ultra-fine to coarse-grained, so it can be used for most coffee styles.
　
「Goat Mug」
A unique tumbler with the motif of goat horns, which can be said to be the origin of GOAT STORY. It can be worn from the shoulder or held upright with a special holder, and can be used in various ways. Items that combine design and practicality are born from the idea of "changing coffee time to something different".
　

Who are supporting us?

GOAT STORY is popular not only with those who like to brew coffee at home, but also with those who want to have a quick and delicious cup even on busy mornings, and those who want to enjoy the outdoors on holidays. In fact, café owners and baristas have given us high praise, saying, "I can't believe we can do this much for home use," and some stores are also using it for workshops.
In addition, the unique design and functionality have become a hot topic on SNS, and more and more people are paying attention to it as an interior decoration or gift. There are many comments such as "I get excited just by looking at it" and "It's fashionable but easy to use", and it is expanding its support as a brand that makes people want to pick it up casually, from coffee lovers to beginners.
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