As crop damage and deforestation caused by the excessive number of wild deer become nationwide issues, I questioned the existence of deer that have been killed by extermination as mere "pests".
I want to respect that life, not waste lost lives, and use it as a step towards "symbiosis" in which people and nature live together.
With this in mind, we launched the miscellaneous goods brand "Rokkaku Mono" made of deer antlers.
By changing it into a "shape" that is useful for people's lives, we hope to shorten the distance between the forest and people as much as possible.
What are we doing?
"Rokkaku Mono" uses the "antlers" of exterminated wild deer as the main material to produce and sell miscellaneous goods and pet supplies that are close to daily life.
Deer antlers are incorporated into household goods such as dog gum, accessories, and stationery, and are regenerated as products with the warmth of natural materials and a "sustainable story."
All of these products are made from locally sourced antlers and carefully processed one by one.
It is not just an ornament, but is proposed as an "upcycled miscellaneous goods" that allow you to feel the life and story of deer.
Commitment to the product
At Rokkaku Mono, we place the utmost importance on making the most of the individuality and traces of life of natural materials.
We determine the shape and texture of the antlers that are different for each point, and use "live antlers (horns collected from extermination and hunting)" and "fallen antlers (antlers that fall when replaced)" for each product in the right place. For example, we use living angles for products that require strength and aroma, and falling angles for crafts that take advantage of shape and texture.
It features a design that requires minimal processing and retains the raw beauty and roughness of wild horns. We propose traces of nature as a "form" that is close to our lives.
While bringing out the unique characteristics of the materials, we have designed the appearance to match the sense of "now", and each one will be delivered as a one-of-a-kind piece that has been hand-finished.
Who are supporting us?
Rockakumono is supported by people who are highly interested in the health of their pets and coexistence with nature. For example, dog lovers looking for "chew toys that can be given with peace of mind", those who feel the value of the global environment and the cycle of life, and those who enjoy a sustainable lifestyle.
It is also popular among gift selectors and craft goods fans who value the texture and story of natural materials, and they are surprised and sympathetic to the fact that there are such sophisticated things in deer antlers.
It is a brand that values empathy more than consumption, and is close to such a modern sensibility.
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