About the brand
EQUANCE is a coined word for "ESSENTIAL", "QUALITY" and "NUANCE". A lifestyle brand that values tradition and nature and creates new forms according to the times
We develop products that are close to our lives, mainly clothes and fragrances.
Lifestyle Brands Household Goods Apparel Wear
More about the Brand Owner

大坪育美
IKUMI OTSUBO
Born in Hyogo Prefecture. After graduating from the Department of Fashion Design at Osaka Mode Gakuen, she gained experience as a designer at an apparel company in Tokyo, but felt that there were issues such as the production environment, unsold products, and a decline in domestic production. In 2020, he founded OLIFE Co., Ltd. in Okinawa, which is rich in nature, and with the philosophy of "meaningful manufacturing," he took on the challenge of employing people, improving technology, and creating a system for fair trade and recycling-oriented production.
Overseas, we will create jobs and spread Japan's advanced sewing technology through technical guidance to local seamstresses, and in Japan, we will work to create local employment and pass on traditional crafts by setting up sewing factories in cooperation with businesses. In addition, he contributes to solving problems through sewing management, technical guidance, and design work.
In addition to apparel, we continue to take on the challenge of creating a system that can face social issues, eliminate waste, and continue to create valuable products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
As a designer, I learned about the cycle of sewing, sales, and clothes, and I was suspicious of the production environment, the world that goes out of fashion, the fate of unsold products, and the decrease in production sites in Japan due to overseas production.
We value the production background and manufacture products rooted in "people", "nature" and "community". As an apparel designer, I run a company that manufactures, plans, and produces textiles and graphics for clothes.
Commitment to the product
We make products with an emphasis on who makes them, where, and with what thoughts.
Our products are made by the hands of factories and creators who collaborate with us in Japan and overseas, and by making our products, we are creating a path that leads to job creation and technological improvement.
In the same way, we have been instructed by companies and brands that are conscious of "where", "what kind of thoughts", and "who makes it". In addition to just making products, we often have people who want to revitalize the region and convey the charm of the region pick up our products and are involved in the planning and manufacturing of our products.
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