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HOIDA CRAFT

HOIDA CRAFT

ホイダクラフト
Vendor
HOIDA CRAFT株式会社
In the place where Yoikigen, a sake brewery with a history of over 100 years, we will work on making community-based sake!
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Invoice registration number

T2260001039547

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About the brand

In the place where Yoikigen, a sake brewery with a history of over 100 years, we will work on making community-based sake!
1
We do not use colorants or flavorings, and value the original taste and aroma of the fruit. The fruit purchased during the season is pureed and pulped, so it has an overwhelming pulp that is unlike any other.
2
Okayama Prefecture used to be one of the leading producers of Japanese peppermint in Japan. We are also particular about mint liqueur using Japanese peppermint "Mami Midori" from Yakage Town, which has been revived in recent years.
3
As a liqueur specialty workshop, our management philosophy is to "create products that explore the potential of liqueurs." We try to make liqueurs that take advantage of the characteristics of the ingredients.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of HOIDA CRAFT begins with the tradition of Yoikigen, a sake brewery with a history of over 100 years, and a deep love for the region. After the painful decision to let go of the sake brewery that had once been inherited as a family business, Nobuyuki Watanabe, the representative, aspired to make new sake in his original place with the passion of "I want to make sake after all." The place where the company was founded, Mabi Town, Kurashiki City, Okayama Prefecture, was once called Hoida Village. Starting sake brewing here again is not just a resumption of business, but also a sign of respect for the local culture and giving back to the local community.
　
The brand name of HOIDA CRAFT is derived from the place name "Hoida" at the time of its founding, symbolizing the fusion of tradition and innovation. The workshop, which was partially renovated from a former sake brewery, is a special space where the weight of history and new life coexist. The sake produced here is not just a drink, but is positioned as a "product of culture" that contains the local climate and people's thoughts.
　
Our goal is to make the most of Okayama's rich nature and the blessings of fruits, and to convey the original deliciousness of the ingredients. And through sake brewing, we contribute to the local community, and propose new connections between consumers and a rich lifestyle. In direct collaboration with local farmers, seasonal fruits are hand-brewed to produce amazake and liqueurs that make use of traditional koji making. Through these activities, we hope to contribute to the revitalization of the region and the inheritance of culture.
　
　
"It's never too late for a human being to set an aspiration." With this belief, HOIDA CRAFT began to weave a new history. While preserving tradition, we will continue to be a brand that constantly pursues new possibilities and walks together with the community.

What are we doing?

HOIDA CRAFT is committed to producing liqueurs and amazake that make the most of the blessings of the "Fruit Kingdom Okayama". Our concept is to bring out the original deliciousness and aroma of fruits to the fullest. Therefore, without using any colorants or flavorings, the fruit harvested during the season is pureeed and the pulp is luxuriously added to achieve an overwhelming pulp and natural flavor that is unmatched.
　
　
We are particularly particular about the process of selecting and purchasing raw materials. We work directly with local farmers to visit the cultivation site and learn about the timing of fruit growth and harvest, while carefully selecting the best materials. For example, mint liqueur made with Japanese peppermint "Mami Midori", which has been revived in Yakage Town, Okayama Prefecture, is a gem that symbolizes the rediscovery of local resources and the inheritance of tradition.
　
In addition, utilizing the koji-making technology cultivated through sake brewing, koji is carefully made in small quantities in a handmade koji room. By adding koji in two stages, we also produce additive-free, unsweetened, and non-alcoholic amazake that brings out the natural sweetness of the rice to the maximum. The raw material is 100% Akebono rice from Okayama Prefecture. We believe in the power of materials, and are committed to delivering the blessings of nature as they are, without adding anything superfluous.
　
In the process of product manufacturing, there are difficulties in maintaining quality due to the detailed process control unique to manual work and low-volume production, but that is what HOIDA CRAFT is proud of. We are constantly studying to deliver unique flavors and experiences that can never be created by mass production to our customers. In the future, we will also consider taking on the challenge of craft salmon and doburoku special zones, and create a new sake culture together with the local community.

Commitment to the product

HOIDA CRAFT's products have a unique taste that combines carefully selected fruits from Okayama with traditional techniques. The main product, "White Peach Liqueur," is made with luxurious white peaches from Okayama Prefecture and added plenty of pulp to achieve a rich mouthfeel and mellow aroma, as if you were tasting the fruit itself. It is a gem that does not use any colorants or flavorings, and has a natural sweetness and freshness, and is popular not only on the rocks and with soda, but also as a sauce for desserts.
　
　
The next "Yuzu Mint" is a liqueur that combines the Japanese peppermint "Mami Midori", which has been revived in Yakage Town, Okayama Prefecture, and refreshing yuzu. The cool sensation of mint and the gorgeous aroma of yuzu are in perfect harmony, making it a popular aperitif and cocktail base. Especially in the summer, the style of mixing it with carbonated water and enjoying it refreshingly is popular, and the demand for gifts is increasing.
　
　
In addition, "Amazake" is a gem made with 100% Akebono rice from Okayama Prefecture, no additives, no added sugar, and no alcohol, making use of the koji-making technology cultivated through sake brewing. By adding koji in two stages, the natural sweetness and richness of the rice are brought out, making it safe for health-conscious people and children to enjoy. It is delicious cold or warm, and is widely used as a sweetener for breakfast, snacks, or dishes.
　
　
All products are characterized by the careful finish that can only be achieved by small quantities by hand and the taste that makes the most of the individuality of the ingredients. We have received many comments from customers such as "the fruity feeling is overwhelming", "perfect for gifts", and "the high-quality taste is unlike any other", and there are many repeat customers. HOIDA CRAFT products are loved by many people as luxury gems that add a little luxury to everyday life.

Who are supporting us?

HOIDA CRAFT is highly supported by adults who are particular about food and alcohol in their hometown of Okayama, as well as those who are looking for high-quality gifts. In particular, it is increasingly available at high-end grocery stores, department stores, and airport specialty halls that handle local specialties, and is well received by tourists and business travelers. We are also actively developing at local tourist information centers and event venues, contributing to the promotion of the charm of the region.
　
　
It is characterized by many people who are highly health-conscious and natural-minded, and who are looking for special gems as gifts.
In addition, orders from all over the country are increasing through SNS and word of mouth, and there are many repeat customers. Wholesale stores have praised us for its unique fruitiness and quality, with high demand for gifts, and its storytelling that makes use of local ingredients. We will continue to work together with the local community to deliver the charm of HOIDA CRAFT to everyone across the country.
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