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DearFamily

DearFamily

ﾃﾞｨｱﾌｧﾐﾘｰ
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株式会社SHINDEN
We launched it with the aim of providing delicious, safe, and secure snacks with the first priority of the health of pets, which are important family members. We will deliver the blessings of Hokkaido to everyone.
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T8120001233595

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About the brand

We launched it with the aim of providing delicious, safe, and secure snacks with the first priority of the health of pets, which are important family members. We will deliver the blessings of Hokkaido to everyone.
1
Effective use of the life of the Ezo deer that is exterminated in Hokkaido. Human-grade raw materials processed at a meat processing plant certified by the prefectural government are finished with completely no additives and no coloring.
2
The person in charge of manufacturing spends three months of the year in Hokkaido, and is actually involved in everything from receiving deer to dismantling and meat work, and checking it with his own eyes and body. We are confident in the quality of our raw materials.
3
We are involved in the manufacturing process as a job for people with disabilities. We aim to realize a society where everyone can shine. Sales of products are returned to your salary.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We launched SHINDEN Co., Ltd. from one strong desire. It was the founder's sincere wish to change the "difficult society to live in" into a "society where the heart dances".
　
What I witnessed in the field of disability welfare was the appearance of many people who are full of abilities and potential, but have not been able to find a point of contact with society."Every encounter has meaning, and make the people you meet smile."Our philosophy was born from encounters with each and every one of them.
　
Our goal is not just to provide welfare services. It is to create an environment where people with disabilities can achieve economic independence and shine as members of society. Our challenge, which started with a type B office for continuous employment support, has now expanded to product development and system development.Creating products that can be seen "to whom it will reach"Through this, we realize the joy of working and connection with society.
　
I want to cherish the "kizuki" where encounters become stories, and continue to be close to each and every one of them. That is the origin of SHINDEN and our passion for the future.

What are we doing?

What we at SHINDEN pursue isTrue Social Participation of People with DisabilitiesIt is an innovative approach to realize. We have gone beyond the framework of conventional welfare businesses and are building a unique worldview in three business areas.
　
Welfare businessThen, we provide comprehensive support for overall life through continuous employment support type B, joint living support, and consultation support. Don't just support,Product development utilizing patented technologyWe are realizing the improvement of wages and motivation at the same time.
　
System BusinessThen, we develop specialized software to solve problems in welfare sites. The "Disability Welfare Service Support Diary System" and the "JICCY+" management guidance support system are practical tools born from the voices of the field. We provide an environment where you can be free from complicated tasks and concentrate on your original support work.
　
Product Businessmanufactures and sells pet food (treats) using Hokkaido Ezo deer meat under the brand "Dear Family". Completely additive-free and coloring-free,Contributing to the SDGs through resource reuse (effective utilization)We are aiming for.
　
What all businesses have in common is that"The joy of work" and "connection with society"It is a strong belief in creating

Commitment to the product

Our products have deep thoughts and reliable technology.
　
Pet food brand "Dear Family"is a safe and secure product made from Ezo deer meat grown in Hokkaido's nature.Completely additive-free and coloring-freeWith a thorough commitment to this, we have realized the creation of products that put the health of pets first. The person in charge of manufacturing experiences all of them at the procurement site (hunting ~ dismantling ~ meat) in Hokkaido, where the raw materials are produced, and confirms the quality of human-grade raw materials. Products made with reliable raw materials and established manufacturing technology have received many voices of joy from many owners, such as "their dog's bite has improved" and "their coat has become more beautiful". We aim to realize the SDGs by effectively utilizing Ezo deer, which have been exterminated as harmful animals.

Who are supporting us?

The pet food brand "Dear Family" is supported by conscious owners who value the health of their beloved pets above all else. In particular, we have received high praise from health-conscious customers who are particular about additive-free and coloring-free.
We have also received high praise from dog trainers and pet hotel owners. In particular, trainers have commented, "It's really great to hide it in your hand as a reward during training and break it small with one hand when paying.
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