Won a total of 3 crowns! *Number of past awards in magazines and online (as of September 2024) Rebels Introductory Moisturizing Serum R 5,500 yen (tax included) 58g (about 30 days' worth) fragrance-free A moisturizing serum that specializes in moisturizing and introduces glossy aging care*1. It is a booster serum that exerts a moisturizing effect by giving the skin a moisturizing ingredient in the form of nanocapsules, and also enhances the penetration effect*2 of the cosmetics used next. Just by adding it to your usual skin care, it will lead to a higher level of moisturizing and shiny skin. Bakuchiol*3 is plant-based and gentle on the skin, and cares for lack of moisture, rough skin, and luster due to dryness, which tend to be a problem as we age. "Onsen bean sprouts", which are rich in active isoflavones*4, care for the firmness of the skin due to dryness. With continuous use, two ingredients with a high anti-aging effect*1 lead to healthy, youthful, and shiny skin. What is Phytomoistripid? It is a nano-sized capsule moisturizing ingredient that wraps water-soluble moisturizing ingredients such as glycerin in a lipid film. In addition to exerting moisturizing ingredients over a wide range from the surface to the back of the stratum corneum, It enhances the penetrating effect*2 of the cosmetics used next. What is Bakuchiol? A natural ingredient extracted from a legume plant called Dutch ibille (Babuchi). Because it is expected to have a very similar effect to "retinol", which is very popular as an aging care, It is also called "next-generation retinol". Compared to retinol, it is plant-derived because it is gentle on the skin. It is said that it takes time to feel the effect. We recommend that you continue to use it. What is an active isoflavone? ~Onogawa Onsen, a beautiful hot spring in Yonezawa City, Yamagata Prefecture~ Active isoflavones are a valuable ingredient extracted from the roots of "hot spring bean sprouts" that are grown only in winter at Onogawa Onsen, which are about 30 cm in size and have grown by absorbing plenty of hot spring water. It is cultivated in sand cultivation in winter using the heat of the hot springs, and it is huge and has well-developed roots. It is said that the roots of these hot spring bean sprouts are sometimes eaten in tempura, but many of the roots are traditionally discarded. By utilizing the "active isoflavones" extracted from this root, We believe that it will not only provide anti-aging care, but also contribute to the local community. (*SDG Goal 12) [3 types of ceramides that keep moisture to the stratum corneum] (Moisturizing ingredients) ・Ceramide NP ・Ceramide AP (derived from Japanese chestnuts / plant-based human-type ceramide) ・Ceramide EOP *1 Age-appropriate care *2 Penetration is up to the stratum corneum. *3 Bakuchiol (skin conditioning ingredient) *4 Soybean bud extract (skin conditioning ingredient) Use: After bathing or washing your face, use it first and foremost in your skincare routine. Take an amount about the size of a 100 yen coin and apply it to your entire face. Carefully apply to areas where you are concerned about rough skin and roughness. Cautions: ・Use with caution to ensure that there are no abnormalities on your skin. ・Should this product disagree with your skin, that is, in the following cases, discontinue use. If you continue to use this product as it is, the symptoms may worsen, so we recommend that you consult a dermatologist. 1. Should you observe any abnormalities such as redness, swelling, itchiness, irritation, color loss (white spots etc.), or skin darkening during use. 2. If the skin used is exposed to direct sunlight and the above abnormalities appear. ・Do not use on areas with abnormalities such as wounds, swelling, eczema, etc. ■ Ingredient characteristics Collagen / Hyaluronic Acid / Vitamin C / Placenta / Ceramide ■ 7 free Coloring/Fragrance/Mineral oil/Synthetic surfactant/UV absorber/Alcohol/Paraben MADE IN JAPAN