■ Product Overview A wipe-off type serum face wash that combines the three roles of cleansing, face washing, and introductory serum. Since skin care can be completed without using water, new suggestions are possible that are different from the traditional facial cleansing category. ■ Development background Mari Kumagai, a developer, worked as an esthetician at a 5-star salon in Munich, Germany, after obtaining a NY esthetician qualification. For about 9 years in the United States and Germany, I gained experience in both the field and theory of beauty. In this context, he developed this product based on his experience of greatly improving his skin with a product he encountered in Germany. Based on European wiping culture, it is designed to suit the skin type of Japanese people. ■ Introduction and sales results ・Proven introduction to salons/hot spring facilities ・Amazon repeat customer rate of 35% or more → It is easy to lead to continued purchases, and stable sales can be expected as a product sales. ■ Wholesaler advantage (1)|Proposal ability regardless of sales floor It can be proposed in multiple angles, such as morning face washing, cleansing, and refreshing use. ・Salon: Care before and after treatment + product sales ・Hot bath facilities: Suggestions before and after bathing and in rest areas ・Gym/yoga: simple care before and after exercise → It is a product that has a wide range of usage scenarios and is easy for staff to propose. ■ Wholesaler Advantage (2)|Excellent as a repeat product With a highly moisturizing design with 94.8% serum ingredients, It is designed to be easy to use continuously for reasons such as "not tight" and "easy to use but in good skin condition". → Rather than a single release, regular replacement demand can be expected. ■ Wholesaler advantage (3)|Product design that is easy to differentiate With its unique position as "wipe-off × serum", It is difficult to compete with existing facial cleansers and cleansers, and can be differentiated on the sales floor. ■ Product features (can be used as sales talk) ・Thick texture to reduce friction (development period 2 and a half years) ・Cleansing power for natural makeup ・No need to wash your face or rinse ・Compatible with hard water (can be used overseas) ・Developed based on European wiping culture ・8 free formulas (parabens, synthetic colors, synthetic fragrances, petroleum-based surfactants, mineral oil, ethanol, silicone, and synthetic polymers) ■ Example of sales floor proposal ・POP development as a "new habit to change your face washing in the morning" ・Simple care proposal before and after treatment Cross-selling to travel/gym demand ■ Promotional support MiR's official Instagram (@mir_tokyo) and the personal Instagram(@marilovesbeauty.de of Mari Kumagai, a developer with NY esthetician qualifications, introduce stores that have been introduced. By disseminating it as an introduction case, ・Improvement of store awareness ・Create a new customer visit guide ・Differentiation from other stores It is possible to provide support that leads to If you would like to be featured, we would appreciate it if you could provide us with a photo for social media. ■ Support A pump (usually equivalent to 398 yen) is provided as a set. It is designed to be easy to install, explain, and sell at the store.