■ Product Overview A wipe-off cleansing serum that combines cleansing, face washing, and serum application. Because skincare can be completed without water, it offers new proposals different from traditional cleansing categories. ■ Implementation and Sales Records ・Proven track record in salons and hot spring facilities ・Ranked No.1 on Rakuten in Facial Cleansing Gel Category *Real-time Ranking April 18, 2026, 12:09 PM ■ Wholesaler Advantage (1) | Proposal Power Across Sales Floors Suitable for multiple perspectives such as morning face washing, cleansing, and refreshing use. ・Salon: Pre- and post-treatment care + merchandise sales ・Bathing facilities: Suggestions for before, after, and rest areas ・Gym/Yoga: Simple care before and after exercise → A product with a wide range of usage scenarios and easy recommendations from staff. ■ Wholesaler Advantage (2) | Excellent as a repeat product With a highly moisturizing design containing 94.8% beauty serum ingredients, Designed to be easy to continue using for reasons like "not tight" and "easy to use while maintaining good skin condition." → Regular replacement demand is expected, not just single releases. ■ Wholesaler Advantage (3) | Product Design for Easy Differentiation With our unique position as a 'wipe-off serum,×' It is less competitive with existing facial cleansers and cleansers, allowing for differentiation in the sales floor. ■ Product Features (Can be used as sales talks) ・Thickened texture that suppresses friction (development period: 2.5 years) ・Cleansing power compatible with natural makeup ・Double face wash / No need for rinsing ・Compatible with hard water (usable overseas) ・Developed based on European wiping culture ・Eight free formulas (parabens/synthetic colorants/synthetic fragrances/petroleum-based surfactants/mineral oil/ethanol/silicone/synthetic polymers) ■ Sample Sales Floor Proposal ・POP display as a 'new habit to change morning face washing' ・Simple care suggestions before and after the procedure ・Cross-selling to travel/gym demand ■ Support A pump (normally worth 398 yen) is provided as a set. Designed to make installation, explanation, and sales easy at the store. ■ Development Background Mari Kumagai, the developer, obtained her NY esthetician qualification and worked as an esthetician at a five-star salon in Munich, Germany. I gained experience in both the beauty field and theory for about nine years in the United States and Germany. Based on a product he encountered in Germany that greatly improved his own skin, he developed this product. Based on European wiping culture, it is designed to suit Japanese skin types.