Koshihikari is grown in Niigata, the "city of water" where the vast Echigo Plain spreads. Among them, we have carefully selected rice harvested in Uonuma. As the name "Jewel of Echigo" suggests, please enjoy the white shining white rice. Echigo's blessed climate Niigata Prefecture is also known as a heavy snowfall area. In the harsh winter, the water and soil are nurtured, and in the sunny summer, the taste of the rice deepens. The climate of Echigo, where the temperature difference between morning and evening is drastic, is for rice cultivation. Beautiful clear stream in Echigo The underground water of the snowy mountains, represented by the sacred peak Hakkaisan. The pure snowmelt water contains rich minerals, making it one of the softest waters in Japan. The abundant water source from the clear stream grows Niigata's rice. Echigo's fertile soil The rice fields where pure snowmelt water flows into the rice fields are also first-class. The soil, which has been passed down from generation to generation and carefully cultivated over time, is very abundant and provides an environment for rice to grow healthily. Echigo rice craftsmen The Echigo farmers who lead Japan's rice agriculture are truly masters. While inheriting the technique, they continue to improve every day and evolve without arrogance. The size of the thought put into each grain of rice makes rice with a deep taste. About GIFT BOX It will be packaged and delivered in an original gift box. *As part of our eco-friendly activities, we are using simple packaging as the basis. It is not in the cardboard of the outcarton.