A crispy blend of fiber-rich glutinous barley and nutrient-rich horse meat. A new standard that sells for its "functionality and taste". Argentine and pasture-raised horse meat, Using only glutinous barley from Fukusaki Town, Hyogo Prefecture, Premium bits with a completely additive-free and simple design. By not adding anything superfluous and utilizing the power of the material itself, Combines "security, deliciousness, and proposal power" We have finished it into a product that can be differentiated on the sales floor. Horse meat is a source of protein that is high in protein, low in fat, has little peculiarity, and is easy to use on a daily basis. In addition, due to its high nutritional value including iron and amino acids, It is an easy material to propose to those who are conscious of maintaining their condition. Glutinous oats are a grain material that contains dietary fiber (especially β-glucan), It is easy to incorporate into daily meals and appeals to health-conscious users. By adding the natural sweetness and light texture of the grains, It achieves both taste and continuity. The finish is a bits type with a crispy and light texture. It is small and easy to give, and can be used for a wide range of dogs from small dogs to seniors. It is also a strength in training, rewards, toppings, and versatility. [Selling points] ・Additive-free × only 2 ingredients → Strongly stabbed by safety-oriented users ・Use of grazing horse meat → Story + high added value ・Domestic glutinous barley blend → can appeal to health and functionality ・Crispy small grain design → Easy to give and lead to repeat ・New proposal "not just meat" → Differentiated products that can make a difference in the sales floor [Advantages of introduction] Not only "additive-free", "Products that can talk about the meaning of the material" are highly persuasive when serving customers. It is characterized by being less likely to get caught up in price competition. In addition, It is designed to be easy to rotate on both axes for daily use + reward use, and it is easy to make repeat conductors. "You can choose with confidence and sell well." Next in the additive-free era, a functional bitz proposal.