Ingredient list (per 100g): "Non-oil coating" Eat domestic game rice with the aroma of the ingredients. The main ingredient is natural Japanese venison from Hyogo Prefecture, and it is finished with only domestic ingredients Premium rice without additives and oil coatings. It does not apply any oil coating, which is common in general dog foods, The biggest feature is the design that takes advantage of the aroma and flavor of the ingredients themselves. What spreads the moment you open the bag is not the smell of oil, Natural aroma derived from venison and ingredients. As "rice chosen by aroma", It is a product that is easy to bite and propose. The main ingredient, venison, is mainly lean meat and has little peculiarity. It has a firm flavor but a clean taste. By adding venison liver, It is designed to increase richness and palatability and lead to repeat visits. ・Hyogo Prefecture Natural Japanese Venison + Deer Liver 　→ Strong flavor and aroma ensure palatability ・Domestic rice, glutinous barley 　→ Base design for easy everyday use ・Sweet potato, pumpkin, apple 　→ Adds natural sweetness and ease of eating ・Domestic vegetables (carrots, komatsuna, cabbage, etc.) + sea ingredients (sardines, kelp) 　→ Flavor and balance from ingredients ・Linseed oil, sesame oil, sesame seeds, herbs 　→ Improve the quality of aroma and finish *All additive-free ・Clear differentiation is possible by "no oil coating" ・Easy to propose to people who do not like the unique smell of dog food ・"Fragrance = material", so customer service talk is simple and easy to sell. ・Domestic × additive-free × game hits natural-oriented users directly ・You can propose staple foods and toppings, contributing to increasing customer unit prices and repeat customers. This is a new type of rice that is selected based on the aroma and flavor of the ingredients themselves.