"Non-oil coating" Enjoy the aroma of the ingredients with domestic game meat rice. Made primarily from natural Japanese venison from Hyogo Prefecture, finished exclusively with domestic ingredients Premium rice with no additives or oil coatings. We do not apply any oil coating, which is common in typical dog food, Its greatest feature is the design that brings out the natural aroma and umami of the ingredients themselves. The moment you open the bag, what spreads isn't the smell of oil, Natural aromas derived from venison and ingredients. As a "rice chosen by aroma," It's a product that makes it easy to make engaging proposals. The main ingredient, venison, is mainly lean and mildly flavorful, It has a robust umami flavor yet a clean taste. By adding venison liver to the top, The design enhances richness and appeal, making it a product that encourages repeat purchases. ・Hyogo Prefecture Wild Japanese Venison + Venison Liver 　→ Strong umami and aroma ensure palatability ・Domestic rice ・ Sticky barley 　→ Base design for easy everyday use ・Sweet potato, pumpkin, apple 　→ Adds natural sweetness and ease of eating ・Domestic vegetables (carrots, komatsuna, cabbage, etc.) + seafood ingredients (sardines, kelp) 　→ Flavor and balance derived from ingredients ・Linseed oil, perilla oil, sesame, herbs 　→ Enhancing the quality of aroma and finish *All ingredients are free of additives ・"No oil coating" enables clear differentiation ・Easy to propose to those who dislike the unique smell of dog food ・Since "scent = ingredients," customer service is simple and easy to sell ・Domestic × additive×-free game meat directly targeting natural-minded users ・Able to suggest staple foods and toppings, contributing to increased average spending and repeat customers This is a new type of rice chosen for the natural aroma and umami of the ingredients.