First of all, the name is characterized by the product name "Kodomo Biru (trademark)". It's very impactful, and once you hear it, you won't forget it. Next is the package, but it comes in a retro beer bottle, The special label design is very cute and very popular with children and women. When you pour it into a mug, it's like beer! Not only children who can't drink, but also adults can enjoy it, and the bubbles are bubbling. With a carbonated flavor that spreads refreshingly when you take a sip, To be more specific, it tastes similar to "guarana" or "appletizer". "Kodomobiru" is an original product that pioneered a new genre of "beer-like soft drinks" and is very well known. In addition, it is not sold at general retail stores. Since it is mainly for restaurants, it can be proposed as a tool for differentiation and sales floor production for stores that handle it.