"It's not just cute." ― Bits ×made with additive-free rice flour × red sweet potatoes ― Finished by taking advantage of the natural sweetness of Okinawa red sweet potatoes and the gentle texture of domestic rice flour. Additive-free crispy bits. The pale pink small cookies born from the color of the ingredients themselves are It is a "visually appealing snack" that naturally catches the eye on the sales floor. × additive-free rice flour × easy to differentiate from the perspective of functional snacks. Designed to be easy to propose to health-conscious owners. With a light texture made from easy-to-digest rice flour, From convalescent dogs to active dogs with a lot of activity, It can also be used for daily snacks and quick energy replenishment needs It has a light texture and gentle sweetness, and is a small type. Not only is it easy to give as it is, Since it is possible to propose arrangements such as crushing it and topping it on the food, It will also lead to repeat purchases and increased customer prices through "daily use + value-added proposition". In addition, no additives such as thickeners are used, Because it is finished to take advantage of the original deliciousness of the ingredients, In the natural-oriented, additive-free category, which has been in demand in recent years. It is a suitable product. Since the main ingredient is a simple design of rice, Product features are easy to convey, Another advantage is that it is easy to propose as an allergy-friendly option. It will also lead to an increase in customer unit price and repeat purchase through multi-purpose proposals. Easy to carry for outings such as walks and dog communities, Because it is easy to be a catalyst for sharing and conversation on the spot, You can also expect a ripple effect within word of mouth and the community. Combining "cute appearance" and "solid material value", It is a high-value-added snack that fits the current market needs. Selling points • Additive×-free rice flour × clearly differentiated by its functionality • Material story using red sweet potatoes from Okinawa Prefecture • Small pale pink grains look great on the sales floor and social media. • Easy-to-digest design allows for a wide range of proposals • Expand usage scenarios by utilizing toppings → Promote repeat • Easy to carry and can be expected to spread the community • Simple ingredients for a sense of security and ease of explanation◎